{"id":16691,"date":"2015-04-02T10:35:42","date_gmt":"2015-04-02T14:35:42","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=16691"},"modified":"2015-04-09T15:55:49","modified_gmt":"2015-04-09T19:55:49","slug":"gregory-charles-allume-le-casino-du-lac-leamy-sous-la-direction-de-cossette","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/gregory-charles-allume-le-casino-du-lac-leamy-sous-la-direction-de-cossette\/","title":{"rendered":"Gr\u00e9gory Charles allume le Casino du Lac-Leamy, sous la direction de Cossette"},"content":{"rendered":"<p class=\"p1\" style=\"text-align: justify;\"><strong><span class=\"s1\" style=\"color: #000080;\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/04\/maxresdefault-1.jpg\"><img loading=\"lazy\" class=\"aligncenter wp-image-16692 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/04\/maxresdefault-1-1024x545.jpg\" alt=\"maxresdefault (1)\" width=\"384\" height=\"204\" \/><\/a><\/span><\/strong><\/p>\n<p class=\"p1\"><strong><span class=\"s1\" style=\"color: #000080;\">Le 2 avril 2015 &#8211; Pour souligner la fin des travaux \u00a0de revitalisation r\u00e9alis\u00e9 au Casino du Lac-Leamy, Cossette a r\u00e9alis\u00e9 \u00a0une nouvelle offensive avec \u00a0Soci\u00e9t\u00e9 des casinos du Qu\u00e9bec (SCQ) et son porte-parole, le tr\u00e8s talentueux Gregory Charles. <\/span><\/strong><\/p>\n<p class=\"p1\"><span style=\"color: #333300;\"><span class=\"s1\">C<\/span><span class=\"s1\">ette campagne est en continuit\u00e9 avec celle lanc\u00e9e l\u2019ann\u00e9e derni\u00e8re\u00a0: \u00ab\u00a0<\/span><span class=\"s1\"><i>Gregory joue du Casino\u00a0\u00bb.<\/i><\/span><\/span><\/p>\n<blockquote>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\" style=\"font-size: 12pt;\">La premi\u00e8re vid\u00e9o avec Gregory Charles a connu un v\u00e9ritable succ\u00e8s, avec plus de 1,2 millions de vues. Nous sommes tr\u00e8s fiers de pr\u00e9senter une nouvelle production qui rel\u00e8ve d\u2019une prouesse tant musicale que technologique\u00a0\u00bb, mentionne Antoine B\u00e9cotte, chef de la cr\u00e9ation chez Cossette.<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">La campagne est d\u00e9ploy\u00e9e sous la forme d\u2019une vid\u00e9o web de 90 secondes intitul\u00e9e \u00abGregory allume le casino\u00bb, \u00a0dans laquelle Gregory Charles explore plusieurs instruments.\u00a0 \u00c0 chaque note jou\u00e9e, il d\u00e9clenche des animations visuelles mettant en lumi\u00e8re les nouvelles couleurs du Casino du Lac-Leamy, et le positionnant comme le c\u0153ur du divertissement dans l\u2019Outaouais.<\/span><\/p>\n<blockquote>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\" style=\"font-size: 12pt;\">C&rsquo;est la deuxi\u00e8me fois que nous d\u00e9ployions une campagne de cette envergure sur le web et les r\u00e9sultats sont certainement \u00e0 l&rsquo;\u00e9chelle de nos efforts, en plus d&rsquo;avoir d\u00e9pass\u00e9 encore une fois nos attentes \u00bb, mentionne V\u00e9ronique Dumas, directrice Publicit\u00e9 et marketing interactif \u00e0 la Soci\u00e9t\u00e9 des casinos.<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">\u00c0 mesure que Gregory joue, les s\u00e9quences musicales sont superpos\u00e9es les une sur les autres pour construire une trame sonore compl\u00e8te; piano, percussions, clavier, etc. La technologie utilis\u00e9e pour r\u00e9aliser la vid\u00e9o est le <i>mapping 3D<\/i>. Il s\u2019agit de prendre des photos de l\u2019objet en construction et d\u2019avoir les dimensions exactes. Puis, un mod\u00e8le 3D \u00e0 l\u2019\u00e9chelle est r\u00e9alis\u00e9 sur ordinateur.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">En plus de la vid\u00e9o de 90 secondes disponible en ligne, l\u2019offensive comprend un message t\u00e9l\u00e9vis\u00e9 de \u00a030 secondes, des banni\u00e8res web, des initiatives sur Facebook et Instagram, ainsi que de l\u2019activation en casino.\u00a0<\/span><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/krdN9M5PNyI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000080;\"><b>\u00c0 propos de Cossette<\/b><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Cossette est une agence de communication marketing enti\u00e8rement int\u00e9gr\u00e9e qui occupe une position dominante au Canada et qui peut utiliser, au besoin, un r\u00e9seau d\u2019agences sp\u00e9cialis\u00e9es \u0153uvrant \u00e0 l\u2019international. Cossette, c\u2019est une communaut\u00e9 de talents, un rassemblement unique d\u2019expertises et de cr\u00e9ativit\u00e9 qui b\u00e2tit pour ses clients des marques fortes et maintient un dialogue avec les consommateurs. Cossette compte des bureaux \u00e0 Qu\u00e9bec, Montr\u00e9al, Toronto, Vancouver et Halifax.<\/span><\/p>\n<p class=\"p2\"><strong><span style=\"color: #000080;\">Cr\u00e9dits<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">Bo\u00eete de production: 1One<\/span><\/p>\n<p class=\"p1\">R\u00e9alisateur: Pierre Dalp\u00e9 et Mateo Mounier<\/p>\n<p class=\"p1\"><span class=\"s1\">Musique: Appollo\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Agence: Cossette<\/span><\/p>\n<p class=\"p2\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_16691\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  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