{"id":16806,"date":"2015-04-07T08:45:16","date_gmt":"2015-04-07T12:45:16","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=16806"},"modified":"2015-04-09T15:41:21","modified_gmt":"2015-04-09T19:41:21","slug":"lg2boutique-realise-le-logo-corporatif-des-brasseries-sleeman","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lg2boutique-realise-le-logo-corporatif-des-brasseries-sleeman\/","title":{"rendered":"lg2boutique r\u00e9alise le logo corporatif des Brasseries Sleeman"},"content":{"rendered":"<p class=\"p1\" style=\"text-align: justify;\"><strong><span style=\"color: #000080;\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/04\/02_lg2boutique_sleeman.jpg\"><img loading=\"lazy\" class=\"aligncenter wp-image-16807 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/04\/02_lg2boutique_sleeman.jpg\" alt=\"02_lg2boutique_sleeman\" width=\"290\" height=\"218\" \/><\/a><\/span><\/strong><\/p>\n<p class=\"p1\"><strong><span style=\"color: #000080;\">Le 7 avril 2015 \u2013\u00a0Les <a href=\"http:\/\/www.sleeman.ca\/\">Brasseries Sleeman<\/a> se sont r\u00e9cemment dot\u00e9es d&rsquo;un logo corporatif, unifiant l&rsquo;image du groupe en un seul et m\u00eame symbole fort. R\u00e9alis\u00e9e par <a href=\"http:\/\/lg2boutique.com\/fr\">lg2boutique<\/a>, cette identit\u00e9 vient consolider l&rsquo;image des Brasseries Sleeman.<\/span><\/strong><\/p>\n<p class=\"p1\">Les Brasseries Sleeman repr\u00e9sentent la troisi\u00e8me plus grande brasserie du\u00a0Canada.\u00a0Au fil des ans, le groupe a acquis des brasseries r\u00e9gionales de renom, lui permettant d\u2019occuper\u00a0plusieurs segments de produits, d\u2019un oc\u00e9an \u00e0 l\u2019autre. Et en 2006, Les Brasseries Sleeman ont \u00e0 leur tour \u00e9t\u00e9\u00a0achet\u00e9es par Sapporo International.<\/p>\n<p class=\"p1\">\u00c0 la suite de diff\u00e9rents changements qui ont fait \u00e9voluer leur r\u00e9alit\u00e9 d\u2019affaires, Les Brasseries Sleeman ont\u00a0d\u00e9cid\u00e9 en 2014 d\u2019\u00e9tablir une distinction claire entre leur identit\u00e9 d\u2019entreprise, regroupant trois brasseries et\u00a0plusieurs marques de bi\u00e8res, et leur marque phare : Sleeman. lg2boutique a donc \u00e9t\u00e9 mandat\u00e9e par le\u00a0brasseur pour cr\u00e9er son logo d\u2019entreprise, un logo qui devait refl\u00e9ter l\u2019identit\u00e9 compl\u00e8te du groupe.<\/p>\n<p class=\"p1\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/04\/03_lg2boutique_sleeman.jpg\"><img loading=\"lazy\" class=\"alignleft wp-image-16808 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/04\/03_lg2boutique_sleeman.jpg\" alt=\"03_lg2boutique_sleeman\" width=\"250\" height=\"187\" \/><\/a>Ainsi, la solution au coeur de la nouvelle identit\u00e9 a \u00e9t\u00e9 de miser sur le tronc commun unissant la philosophie\u00a0d\u2019entreprise du groupe Sapporo et des Brasseries Sleeman : un brassage de qualit\u00e9, le souci du d\u00e9tail et\u00a0l&rsquo;am\u00e9lioration continue. Cette mani\u00e8re de faire, r\u00e9solument japonaise, existe depuis toujours au sein des\u00a0Brasseries Sleeman.<\/p>\n<p class=\"p1\">La nouvelle identit\u00e9, au-del\u00e0 de l&rsquo;allusion graphique envers les deux marques, permet\u00a0d&rsquo;illustrer l\u2019histoire et la vision des deux groupes, tout en positionnant Les Brasseries Sleeman comme un\u00a0grand brasseur en qu\u00eate continue d\u2019excellence.<\/p>\n<p class=\"p1\"><strong><span style=\"color: #000080;\">Cr\u00e9dits<\/span><\/strong><\/p>\n<p class=\"p2\">V.P. cr\u00e9ation: \u00a0<span class=\"s2\">Claude Auchu<\/span><\/p>\n<p class=\"p2\">Directeur de cr\u00e9ation:\u00a0<span class=\"s2\">Claude Auchu<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Designer:\u00a0<\/span>Jean-Philippe Dugal<\/p>\n<p class=\"p2\">Planification strat\u00e9gique:\u00a0<span class=\"s2\">Marc-Andr\u00e9 Fafard<\/span><\/p>\n<p class=\"p2\">Directrice service-conseil:\u00a0<span class=\"s2\">Vanessa Dicaire<\/span><\/p>\n<p class=\"p2\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_16806\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lg2boutique-realise-le-logo-corporatif-des-brasseries-sleeman\/\"  data-item_title=\"lg2boutique r\u00e9alise le logo corporatif des Brasseries Sleeman\"  data-item_date=\"2015-04-07T08:45:16-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les Brasseries Sleeman se sont r\u00e9cemment dot\u00e9es d&rsquo;un logo corporatif, unifiant l&rsquo;image du groupe en un seul et m\u00eame symbole fort. R\u00e9alis\u00e9e par lg2boutique, cette identit\u00e9 vient consolider l&rsquo;image des Brasseries Sleeman.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_16806\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lg2boutique-realise-le-logo-corporatif-des-brasseries-sleeman\/\"  data-item_title=\"lg2boutique r\u00e9alise le logo corporatif des Brasseries Sleeman\"  data-item_date=\"2015-04-07T08:45:16-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/16806"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=16806"}],"version-history":[{"count":5,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/16806\/revisions"}],"predecessor-version":[{"id":16999,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/16806\/revisions\/16999"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=16806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=16806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=16806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}