{"id":16821,"date":"2015-04-09T09:45:43","date_gmt":"2015-04-09T13:45:43","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=16821"},"modified":"2015-04-13T00:13:59","modified_gmt":"2015-04-13T04:13:59","slug":"quelles-sont-ces-marques-qui-savent-tirer-profit-dinstagram","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/quelles-sont-ces-marques-qui-savent-tirer-profit-dinstagram\/","title":{"rendered":"Quelles sont ces marques qui savent tirer profit d&rsquo;Instagram?"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong><span style=\"color: #000080;\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/04\/four-seasons-instagram.jpg\"><img loading=\"lazy\" class=\"aligncenter wp-image-16827 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/04\/four-seasons-instagram.jpg\" alt=\"four-seasons-instagram\" width=\"463\" height=\"274\" \/><\/a><\/span><\/strong><\/p>\n<p><strong><span style=\"color: #000080;\">Selon les donn\u00e9es de Yesmail parues en mars dernier, Instagram affichera pas moins de 100 millions d&rsquo;utilisateurs en 2018. Rien que pour 2015, on pr\u00e9voit d&rsquo;atteindre les 77,6 millions &#8211; en hausse de 21% par rapport \u00e0 l&rsquo;an pass\u00e9: un v\u00e9ritable tapis rouge d\u00e9roul\u00e9 pour les marques d\u00e9sireuses de toucher ce tr\u00e8s s\u00e9duisant public.<\/span><\/strong><\/p>\n<p>Pour son \u00e9tude, Yesmail a suivi l&rsquo;activit\u00e9 de ses clients sur sa plateforme et a constat\u00e9 que seulement 23% des marques am\u00e9ricaines poss\u00e9daient un compte sur Instagram, alors qu&rsquo;elles sont 82% \u00e0 en avoir un sur Twitter, 80% sur Facebook, 60% sur Youtube et 37% sur Google+.<\/p>\n<p><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/04\/187372.gif\"><img loading=\"lazy\" class=\"alignleft wp-image-16823 size-full\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/04\/187372.gif\" alt=\"187372\" width=\"324\" height=\"185\" \/><\/a>Parmi les clients de Yesmail, les restaurants et les h\u00f4tels se distinguent: ils sont respectivement 31,1% et 30,8% \u00e0 disposer d&rsquo;un compte Instagram.\u00a0Pas \u00e9tonnant, car qu&rsquo;y-a-il de plus parlant pour des clients potentiels que d&rsquo;app\u00e9tissantes photos de nourriture, ou de destinations de r\u00eave au bout du monde?\u00a0\u00c0 l&rsquo;inverse, les commer\u00e7ants et les marques de biens de consommation sont \u00e0 la tra\u00eene.<\/p>\n<p><strong><span style=\"color: #000080;\">Instagram, LE r\u00e9seau social de l&rsquo;engagement<\/span><\/strong><\/p>\n<p>Et pourtant, le potentiel offert par Instagram en mati\u00e8re d&rsquo;engagement est \u00e9norme: selon Yesmail, les marques inscrites sur le r\u00e9seau social ont vu le nombre de leurs abonn\u00e9s augmenter de 278% en moyenne l&rsquo;an dernier, un chiffre sup\u00e9rieur \u00e0 tous ceux des autres r\u00e9seaux.<\/p>\n<p>Mais attention tout de m\u00eame: face \u00e0 un tel\u00a0engouement, les marques doivent mesurer leur enthousiasme afin de ne pas inonder leurs abonn\u00e9s de photos. Un sondage r\u00e9alis\u00e9 par L2 Think Tank en mars dernier prouve en effet que les <em>Instagrammers<\/em> pr\u00e9f\u00e8rent la qualit\u00e9 \u00e0 la quantit\u00e9: au dernier trimestre 2014, les marques \u00e9tudi\u00e9es ont post\u00e9 en moyenne 121 photos, n&rsquo;engendrant que 1,03% de taux d&rsquo;engagement, alors qu&rsquo;en en ayant publi\u00e9 110 en moyenne au premier trimestre, ce taux \u00e9tait d&rsquo;1,15%.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/04\/187680.gif\"><img loading=\"lazy\" class=\"aligncenter wp-image-16824 size-full\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/04\/187680.gif\" alt=\"187680\" width=\"325\" height=\"161\" \/><\/a><\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_16821\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/quelles-sont-ces-marques-qui-savent-tirer-profit-dinstagram\/\"  data-item_title=\"Quelles sont ces marques qui savent tirer profit d&#039;Instagram?\"  data-item_date=\"2015-04-09T09:45:43-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Selon les donn\u00e9es de Yesmail parues en mars dernier, Instagram affichera pas moins de 100 millions d&rsquo;utilisateurs en 2018. Rien que pour 2015, on pr\u00e9voit d&rsquo;atteindre les 77,6 millions &#8211; en hausse de 21% par rapport \u00e0 l&rsquo;an pass\u00e9: un v\u00e9ritable tapis rouge d\u00e9roul\u00e9 pour les marques d\u00e9sireuses de toucher ce tr\u00e8s s\u00e9duisant public. Pour [&hellip;]<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_16821\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/quelles-sont-ces-marques-qui-savent-tirer-profit-dinstagram\/\"  data-item_title=\"Quelles sont ces marques qui savent tirer profit d&#039;Instagram?\"  data-item_date=\"2015-04-09T09:45:43-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":37,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[137,1],"tags":[186,206,233],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/16821"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=16821"}],"version-history":[{"count":6,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/16821\/revisions"}],"predecessor-version":[{"id":16982,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/16821\/revisions\/16982"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=16821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=16821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=16821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}