{"id":17131,"date":"2015-04-12T17:45:11","date_gmt":"2015-04-12T21:45:11","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=17131"},"modified":"2015-04-13T00:16:19","modified_gmt":"2015-04-13T04:16:19","slug":"oui-laffichage-publicitaire-peut-encore-nous-surprendre","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/oui-laffichage-publicitaire-peut-encore-nous-surprendre\/","title":{"rendered":"Oui, l&rsquo;affichage publicitaire peut encore nous surprendre!"},"content":{"rendered":"<p><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/04\/actu_25883_BandeauFiche2013.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-17133 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/04\/actu_25883_BandeauFiche2013.png\" alt=\"actu_25883_BandeauFiche2013\" width=\"542\" height=\"231\" \/><\/a><\/p>\n<p><strong><span style=\"color: #000080;\">Le 10 avril 2015 &#8211; \u00c0 l&rsquo;heure o\u00f9 les tendances en publicit\u00e9 sont plut\u00f4t orient\u00e9es vers le tout digital, des marques ont r\u00e9cemment cr\u00e9\u00e9 la\u00a0surprise avec des panneaux d&rsquo;affichage in\u00e9dits.\u00a0<\/span><\/strong><\/p>\n<p>Le 8 avril dernier, la Twittosph\u00e8re londonienne s&rsquo;en donnait \u00e0 coeur joie: on aurait vu des passants se servir des bi\u00e8res Carlsberg&#8230; depuis un panneau d&rsquo;affichage!<\/p>\n<p>Et ce n&rsquo;\u00e9tait pas un <em>fake<\/em>.<\/p>\n<p>En r\u00e9alit\u00e9, le postulat de base de Carlsberg est tr\u00e8s simple: la bi\u00e8re, c&rsquo;est ce que la marque sait faire de mieux, et pour le prouver aux consommateurs, rien de tel que de leur permettre de go\u00fbter au produit. Carlsberg a donc d\u00e9cid\u00e9 de cr\u00e9er \u00ab\u00a0<strong>le meilleur panneau publicitaire<\/strong>\u00a0\u00bb du monde, en partenariat avec l&rsquo;agence <a href=\"http:\/\/fold7.com\/\">Fold7<\/a>.<\/p>\n<p>En quoi ce panneau pourrait-il pr\u00e9tendre \u00eatre le meilleur? Parce qu&rsquo;au milieu de cette affiche g\u00e9ante se trouve une tireuse \u00e0 bi\u00e8re, permettant aux passants de se servir une petite mousse gratuite. Simple, efficace, innovant : tout pour plaire!<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/ZwB3kGCXeWY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong><span style=\"color: #000080;\">Coca-Cola, le pionnier du genre<\/span><\/strong><\/p>\n<p>Si l&rsquo;op\u00e9ration a re\u00e7u un immense succ\u00e8s, ce n&rsquo;est pourtant pas la premi\u00e8re du genre. Le pionnier en mati\u00e8re de panneau d&rsquo;affichage-distributeur de boissons est Coca-Cola.<\/p>\n<p>L&rsquo;enseigne a en effet install\u00e9 un panneau similaire en Argentine il y a quelques semaines, permettant aux passants de faire une petite pause en sirotant un <em>coke<\/em> gratuit.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/BhNJtcvFhsg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Et plus r\u00e9cemment,\u00a0elle a imagin\u00e9, avec l&rsquo;appui de l&rsquo;agence <a href=\"http:\/\/www.ogilvy.com\/\">Ogilvy &amp; Mather<\/a>, <strong>un panneau publicitaire monumental qui distribue gratuitement la c\u00e9l\u00e8bre boisson gazeuse\u00a0aux passants \u00e0 travers une \u00e9norme paille<\/strong>.<\/p>\n<p><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/04\/drinkableboard-2.jpg\"><img loading=\"lazy\" class=\"alignleft wp-image-17132 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/04\/drinkableboard-2.jpg\" alt=\"drinkableboard-2\" width=\"376\" height=\"282\" \/><\/a>Ce panneau a \u00e9t\u00e9 install\u00e9 au White River State Part d&rsquo;Indianapolis, dans le cadre du championnat de basketball NCAA Men&rsquo;s Final Four.<\/p>\n<p>Telle une fontaine publique, l&rsquo;installation dispose de 6 pailles, 16 capteurs et 75 valves pour amener la boisson jusqu&rsquo;\u00e0 la bouche de son destinataire!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Alors, qui a dit que la publicit\u00e9 offline \u00e9tait pass\u00e9e de mode ?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_17131\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  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