{"id":17405,"date":"2015-04-21T11:35:06","date_gmt":"2015-04-21T15:35:06","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=17405"},"modified":"2015-04-22T08:46:04","modified_gmt":"2015-04-22T12:46:04","slug":"le-mobile-bientot-destination-numero-un-des-depenses-en-pub-digitale","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/le-mobile-bientot-destination-numero-un-des-depenses-en-pub-digitale\/","title":{"rendered":"Le mobile, bient\u00f4t destination num\u00e9ro un des d\u00e9penses en pub digitale"},"content":{"rendered":"<p><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/04\/Mobile-business-Apps.jpg\"><img loading=\"lazy\" class=\"aligncenter wp-image-17542 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/04\/Mobile-business-Apps-806x1024.jpg\" alt=\"Mobile-business-Apps\" width=\"199\" height=\"253\" \/><\/a><\/p>\n<p><strong><span style=\"color: #000080;\">La part des d\u00e9penses en publicit\u00e9 digitale destin\u00e9e au mobile augmente au Canada: selon le site eMarketer, un dollar sur trois des budgets publicitaires canadiens iront cette ann\u00e9es aux m\u00e9dias digitaux, et un sur dix au mobile<\/span><\/strong>.<\/p>\n<p><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/04\/Pub-Digitale-Mobile-1.gif\"><img loading=\"lazy\" class=\"alignleft wp-image-17408 size-full\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/04\/Pub-Digitale-Mobile-1.gif\" alt=\"Pub Digitale Mobile 1\" width=\"324\" height=\"224\" \/><\/a>D&rsquo;une fa\u00e7on g\u00e9n\u00e9rale, <strong>les achats m\u00e9dias sont amen\u00e9s \u00e0 augmenter en 2015, \u00e0 hauteur de 5% environ<\/strong>. La part des d\u00e9penses li\u00e9es aux publicit\u00e9s sur mobile conna\u00eetront une croissance cons\u00e9quente, passant de 7,8% en 2014 \u00e0 11,8% cette ann\u00e9e. L&rsquo;affichage est le seul m\u00e9dia dont la part des d\u00e9penses conna\u00eetra elle aussi une croissance, bien que t\u00e9nue: 5,9% contre 5,8% l&rsquo;ann\u00e9e pass\u00e9e.\u00a0Les annonceurs devraient en revanche d\u00e9penser moins en spots radio, TV et imprim\u00e9s.<\/p>\n<p><strong><span style=\"color: #000080;\">Les liens sponsoris\u00e9s en t\u00eate<\/span><\/strong><\/p>\n<p>Les liens sponsoris\u00e9s repr\u00e9sentent la forme de publicit\u00e9 digitale dominante au Canada, comptant pour <strong>53,5% de l&rsquo;ensemble des d\u00e9penses annuelles<\/strong>. Les parts des d\u00e9penses en publicit\u00e9 \u00ab\u00a0traditionnelle\u00a0\u00bb sur Internet (<em>display<\/em>) et en annonces afficheront une l\u00e9g\u00e8re croissance, tandis que les courriels et les sms conserveront des parts stables. Ces tendances s&rsquo;appliquent \u00e9galement au mobile, o\u00f9 les liens sponsoris\u00e9s repr\u00e9sentent\u00a0la majorit\u00e9 des d\u00e9penses.<\/p>\n<p><strong><span style=\"color: #000080;\">La pub sur mobile sera dominante en 2019<\/span><\/strong><\/p>\n<p>Pour le moment, la publicit\u00e9 digitale destin\u00e9e \u00e0 \u00eatre vue sur un ordinateur portable ou de bureau reste la plus importante en mati\u00e8re de budget: elle compte en effet pour pr\u00e8s de deux tiers de l&rsquo;ensemble des d\u00e9penses en publicit\u00e9 digitale au Canada, le mobile constituant le reste. Mais le site eMarketer pr\u00e9voit une inversion de cette tendance: 2017 devrait \u00eatre la premi\u00e8re ann\u00e9e o\u00f9 les d\u00e9penses en publicit\u00e9 digitale seront majoritairement destin\u00e9es au mobile, et <strong>en 2019, sept dollars sur 10 de ces m\u00eames d\u00e9penses devraient \u00eatre consacr\u00e9es aux publicit\u00e9s sur mobile<\/strong>.<\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_17405\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/le-mobile-bientot-destination-numero-un-des-depenses-en-pub-digitale\/\"  data-item_title=\"Le mobile, bient\u00f4t destination num\u00e9ro un des d\u00e9penses en pub digitale\"  data-item_date=\"2015-04-21T11:35:06-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La part des d\u00e9penses en publicit\u00e9 digitale destin\u00e9e au mobile augmente au Canada: selon le site eMarketer, un dollar sur trois des budgets publicitaires canadiens iront cette ann\u00e9es aux m\u00e9dias digitaux, et un sur dix au mobile.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_17405\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/le-mobile-bientot-destination-numero-un-des-depenses-en-pub-digitale\/\"  data-item_title=\"Le mobile, bient\u00f4t destination num\u00e9ro un des d\u00e9penses en pub digitale\"  data-item_date=\"2015-04-21T11:35:06-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":37,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[137,1],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/17405"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=17405"}],"version-history":[{"count":6,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/17405\/revisions"}],"predecessor-version":[{"id":17543,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/17405\/revisions\/17543"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=17405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=17405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=17405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}