{"id":17526,"date":"2015-04-21T10:18:14","date_gmt":"2015-04-21T14:18:14","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=17526"},"modified":"2015-04-21T16:58:47","modified_gmt":"2015-04-21T20:58:47","slug":"systeme-tandem-de-permacon-une-campagne-integree-signee-exacto-communications","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/systeme-tandem-de-permacon-une-campagne-integree-signee-exacto-communications\/","title":{"rendered":"Syst\u00e8me Tandem de Permacon: une campagne int\u00e9gr\u00e9e sign\u00e9e Exacto Communications"},"content":{"rendered":"<p class=\"p1\"><strong><span style=\"color: #000080;\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/04\/Capture-d\u2019\u00e9cran-2015-04-21-\u00e0-15.56.57.png\"><img loading=\"lazy\" class=\" wp-image-17527  aligncenter\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/04\/Capture-d\u2019\u00e9cran-2015-04-21-\u00e0-15.56.57.png\" alt=\"Capture d\u2019\u00e9cran 2015-04-21 \u00e0 15.56.57\" width=\"328\" height=\"333\" \/><\/a><\/span><\/strong><\/p>\n<p class=\"p1\"><strong><span style=\"color: #000080;\">Le 21 Avril 2015 \u2013 <a href=\"http:\/\/www.permacon.ca\/accueil\">Permacon<\/a>, le plus important fabricant canadien de produits\u00a0de b\u00e9ton destin\u00e9s aux industries de l\u2019am\u00e9nagement paysager et de la ma\u00e7onnerie depuis plus\u00a0de 60 ans, d\u00e9voile sa nouvelle campagne int\u00e9gr\u00e9e, une r\u00e9alisation d\u2019<a href=\"http:\/\/www.exacto.ca\/\">Exacto Communications<\/a>.<\/span><\/strong><\/p>\n<p class=\"p1\">Mettant en vedette le syst\u00e8me Tandem et sa nouvelle grille modulaire, cette campagne 2015\u00a0de Permacon mise sur la tendance grandissante de l\u2019art de vivre \u00e0 l\u2019ext\u00e9rieur.<\/p>\n<p class=\"p1\"><strong>La campagne t\u00e9l\u00e9vis\u00e9e et digitale<\/strong> est diffus\u00e9e jusqu\u2019au 24 mai\u00a0sur diff\u00e9rents m\u00e9dias \u00e9lectroniques et cha\u00eenes sp\u00e9cialis\u00e9es\u00a0francophones et anglophones, incluant une campagne digitale\u00a0g\u00e9ocibl\u00e9e au Qu\u00e9bec et en Ontario sur M\u00e9t\u00e9om\u00e9dia et le\u00a0Weather Network.<\/p>\n<p class=\"p1\"><strong>Une campagne de publicit\u00e9 imprim\u00e9e<\/strong> a quant \u00e0 elle\u00a0\u00e9t\u00e9 mise en place dans diff\u00e9rents magazines sp\u00e9cialis\u00e9s\u00a0et de consommation. Puis, Exacto a \u00e9galement produit\u00a0une circulaire de seize pages distribu\u00e9e dans les grands\u00a0quotidiens du Qu\u00e9bec et de l\u2019Ontario.<\/p>\n<p class=\"p1\"><strong>Deux concours<\/strong> distincts font aussi partie de l\u2019offensive\u00a02015 de Permacon. Le concours <strong><em>Ma cuisine sous le soleil<\/em><\/strong>\u00a0exclusif \u00e0 TVA, dont le formulaire d\u2019inscription est disponible\u00a0sur <a href=\"http:\/\/tva.canoe.ca\/\">tva.canoe.ca<\/a>, est diffus\u00e9 \u00e0 Salut Bonjour ! ainsi que sur\u00a0la cha\u00eene CASA, tandis que le concours <strong><em>My Outdoor Fire Pit\u00a0Under the Stars<\/em><\/strong>\u00a0 est diffus\u00e9 en Ontario uniquement via une\u00a0campagne de co\u00fbt par clic.\u00a0De plus, Exacto a d\u00e9velopp\u00e9 le microsite <a href=\"http:\/\/tandem.permacon.ca\/\">tandem.permacon.ca<\/a>\u00a0totalement d\u00e9di\u00e9 au syst\u00e8me Tandem exclusif \u00e0 Permacon et\u00a0s\u2019adressant autant aux consommateurs qu\u2019aux entrepreneurs.<\/p>\n<p class=\"p1\"><strong>Les nouveaux catalogues<\/strong> <em>Am\u00e9nagement et Ma\u00e7onnerie 2015<\/em>\u00a0ainsi que de nombreux autres outils de communications sont\u00a0\u00e9galement des r\u00e9alisations de l\u2019agence.\u00a0Finalement, Exacto fait la promotion le syst\u00e8me Tandem de\u00a0Permacon aupr\u00e8s des consommateurs avec une campagne de\u00a0presse ciblant les m\u00e9dias-cl\u00e9s de longue et courte \u00e9ch\u00e9ance.<\/p>\n<p class=\"p1\">Il s\u2019agit d\u2019une <strong>dixi\u00e8me ann\u00e9e de collaboration<\/strong>\u00a0entre Permacon et l\u2019agence Exacto Communications.<\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/125579139?title=0&amp;amp;byline=0\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"https:\/\/vimeo.com\/125579139\">Permacon 2015 30sec FR<\/a> from <a href=\"https:\/\/vimeo.com\/user12651964\">Exacto<\/a> on <a href=\"https:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n<p class=\"p1\"><strong><span style=\"color: #000080;\">\u00c0 propos de Permacon<\/span><\/strong><\/p>\n<p class=\"p1\">Permacon est la plus importante entreprise canadienne\u00a0de produits de b\u00e9ton pr\u00e9fabriqu\u00e9s tels que pav\u00e9s, murets,\u00a0dalles, bordures, briques, pierre et blocs. Plus de 800 employ\u00e9s\u00a0y travaillent dans 14 usines au Qu\u00e9bec et en Ontario. Permacon\u00a0offre une gamme de plus de 1 000 produits \u00e0 l\u2019industrie de la\u00a0ma\u00e7onnerie et de l\u2019am\u00e9nagement paysager, orient\u00e9s vers les\u00a0march\u00e9s r\u00e9sidentiels, institutionnels, commerciaux et industriels.\u00a0Depuis plus de 60 ans, Permacon maintient une tradition de\u00a0leadership et d\u2019innovation dans la conception et la fabrication\u00a0de produits de b\u00e9ton pr\u00e9fabriqu\u00e9s de la plus haute qualit\u00e9.<\/p>\n<p class=\"p1\"><strong><span style=\"color: #000080;\">\u00c0 propos d\u2019Exacto Communications<\/span><\/strong><\/p>\n<p class=\"p1\">\u00c9tablie en 2005, Exacto Communications est une agence\u00a0qui se sp\u00e9cialise dans les principales sph\u00e8res des communications,\u00a0soit le branding, la publicit\u00e9, les relations publiques, l\u2019interactif,\u00a0les m\u00e9dias sociaux et les \u00e9v\u00e8nements. L\u2019\u00e9quipe d\u2019Exacto \u00e9labore\u00a0des campagnes vari\u00e9es, uniques et novatrices au sein d\u2019un\u00a0environnement de travail cr\u00e9atif et \u00e9nergique.<\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_17526\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  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l\u2019am\u00e9nagement paysager et de la ma\u00e7onnerie depuis plus de 60 ans, d\u00e9voile sa nouvelle campagne int\u00e9gr\u00e9e, une r\u00e9alisation d\u2019Exacto Communications.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_17526\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  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