{"id":17576,"date":"2015-04-22T12:00:40","date_gmt":"2015-04-22T16:00:40","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=17576"},"modified":"2015-04-26T00:09:01","modified_gmt":"2015-04-26T04:09:01","slug":"lectorat-des-magazines-et-journaux-le-transfert-vers-les-medias-numeriques-saccentue","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lectorat-des-magazines-et-journaux-le-transfert-vers-les-medias-numeriques-saccentue\/","title":{"rendered":"Lectorat des magazines et journaux: le transfert vers les m\u00e9dias num\u00e9riques s&rsquo;accentue"},"content":{"rendered":"<p><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/04\/journaux.jpg\"><img loading=\"lazy\" class=\" wp-image-17578  alignleft\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/04\/journaux.jpg\" alt=\"Businessman reading newspapaer\" width=\"360\" height=\"240\" \/><\/a><strong><span style=\"color: #000080;\">Le 22 avril &#8211; Le rapport <a href=\"http:\/\/www.pmb.ca\/\">PMB<\/a> + <a href=\"http:\/\/www.nadbank.com\/\">NADBank<\/a> paru ce matin indique que <em>La Presse<\/em> est le journal le plus lu sur son march\u00e9, versions imprim\u00e9e et num\u00e9rique confondues.\u00a0<\/span><\/strong><\/p>\n<p>PMB et NADBank ont publi\u00e9 ce mercredi leur tout dernier rapport concernant les habitudes de lectorat au Canada.<\/p>\n<p>Il en ressort que <strong>les lecteurs ont de plus en plus le r\u00e9flexe de lire leurs journaux et magazines en ligne<\/strong>: le nombre de lecteurs de magazines\u00a0num\u00e9riques a connu une hausse de 67% depuis l&rsquo;automne dernier, 40% du c\u00f4t\u00e9 des journaux. En 2014, <strong>1,7 millions de Canadiens ont parcouru un journal depuis un appareil mobile<\/strong> (+30% par rapport \u00e0 2013).<\/p>\n<p>La presse papier, bien qu&rsquo;accusant une l\u00e9g\u00e8re baisse (-6% pour les magazines, -2% pour les journaux) reste dans la course.<\/p>\n<p><strong><span style=\"color: #000080;\">La Presse, exemple r\u00e9ussi de passage au num\u00e9rique<\/span><\/strong><\/p>\n<p>Dans la r\u00e9gion de Montr\u00e9al, <strong><em>La Presse<\/em> se distingue de ses concurrents, avec un total de 705 000 lecteurs<\/strong>,\u00a0qui choisissent quotidiennement <em>La Presse+<\/em> sur tablettes, le site\u00a0<a href=\"http:\/\/www.lapresse.ca\/\">lapresse.ca<\/a>, l&rsquo;application La Presse Mobile ou <em>La Presse<\/em> papier pour s&rsquo;informer.<\/p>\n<p>L&rsquo;\u00e9dition imprim\u00e9e du samedi, avec\u00a0435\u00a0600 lecteurs<span style=\"font-size: 13.3333330154419px; line-height: 20px;\">, <\/span>d\u00e9passe \u00e9galement celle du <em>Journal de Montr\u00e9al<\/em>\u00a0(398\u00a0100). Une performance salu\u00e9e aujourd&rsquo;hui sur le site du journal par Guy Crevier, pr\u00e9sident et \u00e9diteur de <em>La Presse. <\/em>Celui-ci\u00a0souligne notamment \u00abla justesse de [leur] strat\u00e9gie de transformation num\u00e9rique unique au monde\u00bb.<\/p>\n<p>Sur les deuxi\u00e8me et troisi\u00e8me marches du podium des journaux les plus lus se trouvent le <em>Journal de Montr\u00e9al<\/em> (497 400 lecteurs de ses versions imprim\u00e9e et num\u00e9rique) et <em>M\u00e9tro<\/em> ( 326 200). \u00c0 noter qu&rsquo;<strong>en semaine, le <em>Journal de Montr\u00e9al<\/em> reste celui qui compte le plus de lecteurs fid\u00e8les au format papier<\/strong> : ils sont 401 000 \u00e0 en ouvrir les pages du lundi au vendredi.<\/p>\n<p>C\u00f4t\u00e9 magazines, <em>Coup de Pouce<\/em> a la faveur des lecteurs, avec 1 040 000 adeptes. <em>Touring<\/em> et <em>L&rsquo;Actualit\u00e9<\/em> le suivent, comptant respectivement 997 000 et 846 000 lecteurs.<\/p>\n<p><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/04\/PMB-NADBank.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-17577 size-full\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/04\/PMB-NADBank.png\" alt=\"PMB NADBank\" width=\"891\" height=\"683\" \/><\/a>\u00a0<\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_17576\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  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rapport PMB + NADBank paru ce matin indique que La Presse est le journal le plus lu sur son march\u00e9, versions imprim\u00e9e et num\u00e9rique confondues. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_17576\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  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