{"id":17852,"date":"2015-04-29T10:13:09","date_gmt":"2015-04-29T14:13:09","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=17852"},"modified":"2015-04-29T16:14:40","modified_gmt":"2015-04-29T20:14:40","slug":"lg2boutique-revoit-un-des-plus-celebres-emballages-du-groupe-biscuits-leclerc","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lg2boutique-revoit-un-des-plus-celebres-emballages-du-groupe-biscuits-leclerc\/","title":{"rendered":"lg2boutique revoit un des plus c\u00e9l\u00e8bres emballages du Groupe Biscuits Leclerc"},"content":{"rendered":"<p class=\"p1\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/04\/1503_imprime_biscuitsleclerc_fr_celebration_vignette02.jpg\"><img loading=\"lazy\" class=\"aligncenter wp-image-17871 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/04\/1503_imprime_biscuitsleclerc_fr_celebration_vignette02.jpg\" alt=\"\" width=\"346\" height=\"260\" \/><\/a><\/p>\n<p class=\"p1\"><strong><span style=\"color: #000080;\">Le 29 avril 2015 \u2013 Le Groupe Biscuits Leclerc lance un tout nouvel emballage pour sa gamme C\u00e9l\u00e9bration, la\u00a0marque de biscuits la plus vendue au Qu\u00e9bec. <\/span><\/strong><\/p>\n<p class=\"p1\">Bien connus pour leur emballage orang\u00e9 qui assure une attractivit\u00e9\u00a0incomparable en tablette, les biscuits C\u00e9l\u00e9bration se dotent ainsi d\u2019une personnalit\u00e9 moderne, claire et distinctive\u2026 sans\u00a0toucher \u00e0 la couleur qui a fait leur renomm\u00e9e!<\/p>\n<p class=\"p1\">Dans le cadre de ce premier mandat confi\u00e9 \u00e0 <a href=\"http:\/\/lg2boutique.com\/fr\">lg2boutique<\/a> par le Groupe Biscuits Leclerc, la populaire marque repense la\u00a0hi\u00e9rarchie des informations afin d\u2019assurer une uniformit\u00e9 \u00e0 travers la famille de ses produits, mais aussi une meilleure\u00a0reconnaissance des vari\u00e9t\u00e9s.<\/p>\n<blockquote>\n<p class=\"p1\"><span style=\"font-size: 12pt;\">L\u2019id\u00e9e \u00e9tait de <strong>garder les \u00e9l\u00e9ments qui ont fait de C\u00e9l\u00e9bration les biscuits pr\u00e9f\u00e9r\u00e9s des Qu\u00e9b\u00e9cois<\/strong>.\u00a0En m\u00eame temps, nous voulions nous assurer qu\u2019un\u00a0travail graphique soit fait pour rendre la marque encore plus attrayante. lg2boutique a travaill\u00e9 l\u2019emballage pour le rendre\u00a0encore plus percutant\u00bb,\u00a0explique Marie-Jos\u00e9e\u00a0Massicotte, directrice des communications, du Groupe Biscuits Leclerc.\u00a0<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\">Des interventions graphiques ont donc \u00e9t\u00e9 ajout\u00e9es tant sur le devant que sur les c\u00f4t\u00e9s des emballages pour faciliter le choix\u00a0des consommateurs. Inspir\u00e9s de son positionnement de marque \u00ab<strong>La vie est une c\u00e9l\u00e9bration de tous les jours !<\/strong>\u00bb, les\u00a0ingr\u00e9dients et les biscuits sont d\u00e9sormais pr\u00e9sent\u00e9s de fa\u00e7on festive sur le devant de l\u2019emballage rendant le produit all\u00e9chant\u00a0et gourmand pour petits et grands.<\/p>\n<p class=\"p1\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/04\/1503_imprime_biscuitsleclerc_fr_celebration_vignette07.jpg\"><img loading=\"lazy\" class=\"aligncenter wp-image-17872 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/04\/1503_imprime_biscuitsleclerc_fr_celebration_vignette07.jpg\" alt=\"\" width=\"316\" height=\"237\" \/><\/a><\/p>\n<p class=\"p1\"><strong><span style=\"color: #000080;\">Cr\u00e9dits<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">Client:\u00a0<\/span>Le Groupe Biscuits Leclerc \u2013 Laurent-Xavier Gilbert, Marie-Jos\u00e9e Massicotte, Josianne Landry<\/p>\n<p class=\"p2\">V-P et directeur de cr\u00e9ation:\u00a0Claude Auchu<\/p>\n<p class=\"p1\"><span class=\"s1\">Designer: <\/span>Maude Lescarbeau, Sophie Valentine<\/p>\n<p class=\"p2\">Production graphique: <span class=\"s2\">lg2fabrique<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Service-Conseil:\u00a0<\/span>Catherine Lanct\u00f4t, Vanessa Dicaire<\/p>\n<p class=\"p2\">Planification strat\u00e9gique: <span class=\"s2\">P\u00e9n\u00e9lope Fournier<\/span><\/p>\n<p class=\"p2\">Photographie:\u00a0<span class=\"s2\">Shoot Studio<\/span><\/p>\n<p class=\"p2\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_17852\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lg2boutique-revoit-un-des-plus-celebres-emballages-du-groupe-biscuits-leclerc\/\"  data-item_title=\"lg2boutique revoit un des plus c\u00e9l\u00e8bres emballages du Groupe Biscuits Leclerc\"  data-item_date=\"2015-04-29T10:13:09-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le Groupe Biscuits Leclerc lance un tout nouvel emballage pour sa gamme C\u00e9l\u00e9bration, la marque de biscuits la plus vendue au Qu\u00e9bec.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_17852\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lg2boutique-revoit-un-des-plus-celebres-emballages-du-groupe-biscuits-leclerc\/\"  data-item_title=\"lg2boutique revoit un des plus c\u00e9l\u00e8bres emballages du Groupe Biscuits Leclerc\"  data-item_date=\"2015-04-29T10:13:09-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/17852"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=17852"}],"version-history":[{"count":4,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/17852\/revisions"}],"predecessor-version":[{"id":17873,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/17852\/revisions\/17873"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=17852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=17852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=17852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}