{"id":18008,"date":"2015-05-06T16:06:23","date_gmt":"2015-05-06T20:06:23","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=18008"},"modified":"2015-05-08T16:34:36","modified_gmt":"2015-05-08T20:34:36","slug":"e-commerce-aux-usa-amazon-pese-lourd-les-joueurs-purs-se-demarquent","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/e-commerce-aux-usa-amazon-pese-lourd-les-joueurs-purs-se-demarquent\/","title":{"rendered":"E-commerce aux USA : Amazon p\u00e8se lourd, les joueurs purs se d\u00e9marquent"},"content":{"rendered":"<p><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/01\/Fotolia_70869411_S.jpg\"><img loading=\"lazy\" class=\"aligncenter wp-image-13272 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/01\/Fotolia_70869411_S.jpg\" alt=\"Online shopping and e-commerce background\" width=\"251\" height=\"167\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/01\/Fotolia_70869411_S.jpg 848w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/01\/Fotolia_70869411_S-300x200.jpg 300w\" sizes=\"(max-width: 251px) 100vw, 251px\" \/><\/a><\/p>\n<p><span style=\"color: #000080;\"><strong>Le dernier <a href=\"http:\/\/www.top500guide.com\/\">Top 500 Guide<\/a> d&rsquo;Internet Retailer a publi\u00e9 r\u00e9cemment les chiffres du e-commerce aux \u00c9tats-Unis. Il r\u00e9v\u00e8le notamment qu&rsquo;Amazon reste le champion de ce classement, et que les joueurs purs (<em>pure players)<\/em> affichent les croissances les plus importantes.<\/strong><\/span><\/p>\n<p>Selon ce Top, <strong>les ventes des 500 plus gros e-commer\u00e7ants am\u00e9ricains ont enregistr\u00e9 en 2014 une hausse de 15,7%<\/strong> pour atteindre 296,51 millards de dollars, contre 255,61 milliards en 2013. Il ressort \u00e9galement que <strong>les poids lourds conservent leur position<\/strong>: les e-commer\u00e7ants affichant un chiffre d&rsquo;affaires sup\u00e9rieur \u00e0 un milliard de dollars progressent plus vite que les autres, avec une croissance globale de plus de 16%.<\/p>\n<p><strong><span style=\"color: #000080;\">Les <em>pure players<\/em> gardent le<\/span> <span style=\"color: #000080;\">cap<\/span><\/strong><\/p>\n<p><strong>Les entreprises oeuvrant uniquement sur Internet &#8211; les <em>pure players<\/em> &#8211; sont les plus nombreuses dans ce classement<\/strong>, avec 193 sites et un total de ventes atteignant 125,47 milliards de dollars (en croissance de 18% par rapport \u00e0 2013). Ce sont \u00e9galement elles qui enregistrent les plus fortes croissances : +72,50% pour Zulily, +70,53% pour Groupon Goods, + 50% pour Amway, +44% pour Wayfair et +42,96% pour <a href=\"http:\/\/isarta.com\/infos\/?p=17253\">Etsy<\/a>.<\/p>\n<p>Si\u00a0l&rsquo;on retire Amazon du Top 500, ces joueurs purs progressent de fa\u00e7on encore plus impressionnante : pr\u00e8s de 20% de croissance des ventes, \u00e0 46 milliards de dollars, correspondant \u00e0 <strong>plus de 15% des ventes totales du Top<\/strong>.<\/p>\n<p><strong><span style=\"color: #000080;\">Le cas Amazon<\/span><\/strong><\/p>\n<p>Selon <a href=\"https:\/\/www.internetretailer.com\/\">Internet Retailer<\/a>, les ventes 2014 d&rsquo;Amazon, le grand vainqueur du Top, seraient de 79,48 milliards de dollars, <strong>le faisant peser pour 31% des ventes globales du Top 500 et 26% du total des ventes en ligne enregistr\u00e9es l&rsquo;an dernier aux \u00c9tats-Unis<\/strong> (304,91 milliards de dollars).<\/p>\n<p>Par ailleurs, avec une croissance de 17,13% par rapport \u00e0 2013, <strong>il progresse plus vite que le secteur. <\/strong>Sa strat\u00e9gie d&rsquo;\u00e9largissement de sa gamme de produits et services fait \u00e9galement de lui une menace pour les\u00a0distributeurs et les marchands en ligne comme en boutique, dont il ronge les parts de march\u00e9.<\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_18008\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  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data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les chiffres du e-commerce am\u00e9ricain publi\u00e9 dans le dernier Top 500 Guide d&rsquo;Internet Retailer r\u00e9v\u00e8lent notamment qu&rsquo;Amazon reste le champion du classement, et que les croissances les plus importantes reviennent aux joueurs purs.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_18008\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  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