{"id":18104,"date":"2015-05-06T14:02:07","date_gmt":"2015-05-06T18:02:07","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=18104"},"modified":"2015-05-07T11:32:17","modified_gmt":"2015-05-07T15:32:17","slug":"rona-lance-une-offensive-pour-encourage-le-canadien-signee-sid-lee","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/rona-lance-une-offensive-pour-encourage-le-canadien-signee-sid-lee\/","title":{"rendered":"RONA lance une offensive pour encourager le Canadien, sign\u00e9e Sid Lee"},"content":{"rendered":"<p class=\"p2\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/05\/ipad-mockup2.jpg\"><img loading=\"lazy\" class=\"aligncenter wp-image-18105 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/05\/ipad-mockup2-1024x663.jpg\" alt=\"ipad-mockup2\" width=\"535\" height=\"346\" \/><\/a><\/p>\n<p class=\"p2\"><strong><span style=\"color: #000080;\">Le 6 mai 2015 &#8211; Fier partenaire du Canadien, <a href=\"http:\/\/www.rona.ca\/en\">RONA <\/a>pr\u00e9sente une campagne ludique pour encourager le tricolore dans la foul\u00e9e de la s\u00e9rie contre le Lightning de Tampa Bay. <\/span><\/strong><\/p>\n<p class=\"p2\">Afin de mettre toutes les chances du c\u00f4t\u00e9 des joueurs du Canadien, RONA mise sur des articles distinctifs de son industrie pour encourager le Bleu Blanc Rouge et aussi pour freiner l\u2019adversaire !<\/p>\n<p class=\"p2\">L\u2019initiative multiplateforme sign\u00e9e <a href=\"http:\/\/sidlee.com\/\">Sid Lee<\/a> et conduite par <a href=\"http:\/\/www.caratcanada.com\/\">Carat<\/a> se d\u00e9cline en affichage num\u00e9rique et aussi en une offensive remarquable en magasin. Par exemple, pour d\u00e9montrer que RONA est pr\u00eat \u00e0 encourager plus que jamais les Canadiens, <strong>une publicit\u00e9 interactive dans La Presse+ emprunte un \u00e9l\u00e9ment connu des s\u00e9ries, la serviette d\u2019encouragement, puis on la fait tourner plus \u00e9nergiquement gr\u00e2ce \u00e0 une perceuse \u00e9lectrique<\/strong>.<\/p>\n<p class=\"p2\">En magasin, afin de mettre toutes les chances de victoire du c\u00f4t\u00e9 du Canadien, les fans de Tampa Bay sont invit\u00e9s \u00e0 utiliser une caisse porte-malheur sp\u00e9cialement con\u00e7ue pour eux devant laquelle est positionn\u00e9e\u2026une \u00e9chelle. Ces fans malchanceux sont ensuite accueillis par une pr\u00e9pos\u00e9e aux caisses arborant un chandail du Canadien et dont le comptoir est maquill\u00e9 aux couleurs du tricolore.<\/p>\n<p class=\"p2\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/mzPcU4MNLn8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p2\"><strong><span style=\"color: #000080;\">Cr\u00e9dits :<\/span><\/strong><\/p>\n<p class=\"p2\"><b>CLIENT \u2013 RONA <\/b><\/p>\n<p class=\"p2\">Marl\u00e8ne Hins,\u00a0Marion Desnoyers<\/p>\n<p class=\"p2\"><b>AGENCE M\u00c9DIA &#8211; Carat <\/b><\/p>\n<p class=\"p2\">V\u00e9ronic Cholette-Roberts,\u00a0Katia Rassi,\u00a0Carole Fr\u00e9chette<\/p>\n<p class=\"p2\"><b>M\u00c9DIA \u2013 LA PRESSE <\/b><\/p>\n<p class=\"p2\">Serge Turgeon<\/p>\n<p class=\"p1\"><b>AGENCE DE CR\u00c9ATION \u2013 Sid Lee <\/b><\/p>\n<p class=\"p1\">Direction de cr\u00e9ation : \u00c9ric Chavagnac Conception-r\u00e9daction : David Allard Direction artistique : Nicolas Leblanc<\/p>\n<p class=\"p1\">Service-conseil : France Wong, Brian Feeny et Camille Reed Production d\u2019agence : Jimmy Lee<\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_18104\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  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la s\u00e9rie contre le Lightning de Tampa Bay.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_18104\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ 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