{"id":18329,"date":"2015-05-11T09:20:27","date_gmt":"2015-05-11T13:20:27","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=18329"},"modified":"2015-05-11T17:00:02","modified_gmt":"2015-05-11T21:00:02","slug":"via-rail-canada-lance-sa-nouvelle-plateforme-avec-la-complicite-de-cossette","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/via-rail-canada-lance-sa-nouvelle-plateforme-avec-la-complicite-de-cossette\/","title":{"rendered":"VIA Rail Canada lance sa nouvelle plateforme avec la complicit\u00e9 de Cossette"},"content":{"rendered":"<p class=\"p1\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/05\/03_VIA-PaneauxGare_Fr.jpg\"><img loading=\"lazy\" class=\"aligncenter wp-image-18330 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/05\/03_VIA-PaneauxGare_Fr-1024x803.jpg\" alt=\"03_VIA-PaneauxGare_Fr\" width=\"583\" height=\"457\" \/><\/a><\/p>\n<p class=\"p1\"><strong><span class=\"s1\" style=\"color: #000080;\">Montr\u00e9al, le 11 mai 2015 \u2013 En collaboration avec <a href=\"http:\/\/cossette.com\/\">Cossette<\/a>, VIA Rail Canada (<a href=\"http:\/\/www.viarail.ca\/\">VIA Rail<\/a>) lance aujourd\u2019hui sa plus r\u00e9cente plateforme de communication intitul\u00e9e \u00ab\u00a0Qui est partant\u00a0\u00bb. Dans cette importante offensive int\u00e9gr\u00e9e, VIA Rail place le voyageur au c\u0153ur de sa strat\u00e9gie.<\/span><\/strong><\/p>\n<blockquote>\n<p class=\"p2\"><span class=\"s1\" style=\"font-size: 12pt;\">VIA Rail a proc\u00e9d\u00e9 \u00e0 une profonde r\u00e9vision de son orientation strat\u00e9gique au cours de la derni\u00e8re ann\u00e9e. En effet, plus que jamais, notre nouvelle vision d\u2019entreprise\u00a0 se concentre sur le client. Partant de ce principe, VIA Rail a choisi de se r\u00e9f\u00e9rer aux r\u00e9els voyageurs, amoureux du train, afin de cr\u00e9er un effet d\u2019engouement autour de ce moyen de transport\u00a0\u00bb, affirme Yves Desjardins-Siciliano, pr\u00e9sident et chef de la direction de VIA\u00a0Rail.<\/span><\/p>\n<\/blockquote>\n<p class=\"p2\"><span class=\"s1\"><strong>Cossette est donc all\u00e9e \u00e0 la rencontre des voyageurs pour bien saisir leurs motivations \u00e0 prendre le train<\/strong>. Histoires d\u2019amour, fin de semaine entre amies, amusement pour les enfants\u00a0: les t\u00e9moignages ont \u00e9t\u00e9 recueillis de fa\u00e7on spontan\u00e9e aupr\u00e8s de vraies personnes, sans recours \u00e0 des com\u00e9diens.<\/span><\/p>\n<p class=\"p2\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/FFxGtZwd0-A\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote>\n<p class=\"p2\"><span class=\"s1\" style=\"font-size: 12pt;\">Chaque personne poss\u00e8de des raisons uniques de voyager en train et nous voulions capter des histoires v\u00e9ritables pour bien les saisir. Cette initiative a g\u00e9n\u00e9r\u00e9 des moments authentiques que nous avons immortalis\u00e9s sur vid\u00e9o.\u00a0 Comme on dit souvent dans le m\u00e9tier\u00a0: si nous avions voulu inventer ces t\u00e9moignages, ils n\u2019auraient jamais \u00e9t\u00e9 aussi pertinents que ceux racont\u00e9s par les voyageurs eux-m\u00eames\u00a0\u00bb, mentionne Antoine B\u00e9cotte, chef de la cr\u00e9ation chez Cossette.<\/span><\/p>\n<\/blockquote>\n<p class=\"p2\"><span class=\"s1\">Un volet informatif fait \u00e9galement partie de cette plateforme. \u00ab\u00a0En plus de livrer des t\u00e9moignages, des vid\u00e9os d\u00e9mystifient et actualisent ce moyen de transport en montrant ses nombreux avantages aupr\u00e8s des non-initi\u00e9s. Ainsi, <strong>nous esp\u00e9rons stimuler l\u2019int\u00e9r\u00eat et la consid\u00e9ration d\u2019une nouvelle g\u00e9n\u00e9ration de voyageurs<\/strong>. Pour ceux-ci, prendre le train doit devenir l\u2019alternative sens\u00e9e et in\u00e9luctable \u00e0 prendre leur voiture\u00a0\u00bb, rench\u00e9rit Yves Desjardins-Siciliano.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Afin d\u2019assurer une communication personnalis\u00e9e avec les voyageurs, Cossette a aussi d\u00e9velopp\u00e9 une approche de marketing relationnel. Ainsi, ceux qui le d\u00e9sirent recevront des offres promotionnelles et des informations r\u00e9guli\u00e8rement par courriel. De plus, VIA Rail et Cossette s\u2019engagent \u00e0 publier du contenu exclusif destin\u00e9 \u00e0 informer les amoureux de train dans les r\u00e9seaux sociaux.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">D\u2019autres pi\u00e8ces de communication viennent compl\u00e9ter l\u2019offensive 360 degr\u00e9s, dont des banni\u00e8res web, de l\u2019affichage ext\u00e9rieur et int\u00e9rieur, de l\u2019activation terrain, des relations publiques, des fen\u00eatres interactives et des messages radiophoniques.<\/span><\/p>\n<p class=\"p2\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/DlreP7EFNWg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p2\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/6Hc4pSiwQ_0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p2\">\n<p class=\"p2\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/Yp2FIMdoPWg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p2\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/54c5royb6xQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\"><b><span style=\"color: #000080;\">Cr\u00e9dits<\/span>\u00a0<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Client\u00a0: VIA Rail Canada<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Agence\u00a0: Cossette<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Agence m\u00e9dia\u00a0: Touch\u00e9<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Agence num\u00e9rique\u00a0: Tink<\/span><\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_18329\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/via-rail-canada-lance-sa-nouvelle-plateforme-avec-la-complicite-de-cossette\/\"  data-item_title=\"VIA Rail Canada lance sa nouvelle plateforme avec la complicit\u00e9 de Cossette\"  data-item_date=\"2015-05-11T09:20:27-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>En collaboration avec Cossette, VIA Rail Canada (VIA Rail) lance aujourd\u2019hui sa plus r\u00e9cente plateforme de communication intitul\u00e9e \u00ab Qui est partant \u00bb. Dans cette importante offensive int\u00e9gr\u00e9e, VIA Rail place le voyageur au c\u0153ur de sa strat\u00e9gie.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_18329\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/via-rail-canada-lance-sa-nouvelle-plateforme-avec-la-complicite-de-cossette\/\"  data-item_title=\"VIA Rail Canada lance sa nouvelle plateforme avec la complicit\u00e9 de Cossette\"  data-item_date=\"2015-05-11T09:20:27-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[1176,1488],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/18329"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=18329"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/18329\/revisions"}],"predecessor-version":[{"id":18331,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/18329\/revisions\/18331"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=18329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=18329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=18329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}