{"id":18733,"date":"2015-05-21T10:26:45","date_gmt":"2015-05-21T14:26:45","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=18733"},"modified":"2015-05-22T10:45:40","modified_gmt":"2015-05-22T14:45:40","slug":"la-portee-naturelle-des-pages-facebook-na-pas-souffert-des-recents-changements","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la-portee-naturelle-des-pages-facebook-na-pas-souffert-des-recents-changements\/","title":{"rendered":"La port\u00e9e naturelle des pages Facebook n\u2019a pas souffert des r\u00e9cents changements"},"content":{"rendered":"<p><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/07\/facebook-lance-une-nouvelle-fonctionnalite.jpg\"><img loading=\"lazy\" class=\"aligncenter wp-image-6585 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/07\/facebook-lance-une-nouvelle-fonctionnalite.jpg\" alt=\"facebook-lance-une-nouvelle-fonctionnalite\" width=\"364\" height=\"205\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/07\/facebook-lance-une-nouvelle-fonctionnalite.jpg 930w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/07\/facebook-lance-une-nouvelle-fonctionnalite-300x168.jpg 300w\" sizes=\"(max-width: 364px) 100vw, 364px\" \/><\/a><\/p>\n<p><strong><span style=\"color: #000080;\">Si vous n&rsquo;\u00e9tiez pas d\u00e9j\u00e0 au courant, sachez que Facebook a r\u00e9cemment fait un gros m\u00e9nage du printemps.<\/span><\/strong><\/p>\n<p>En mars dernier, le r\u00e9seau social a annonc\u00e9 qu\u2019il allait retirer les comptes d\u00e9sactiv\u00e9s et ceux \u00ab en m\u00e9moire \u00bb (de personnes d\u00e9c\u00e9d\u00e9es) du nombre de \u00abJ\u2019aime\u00bb des pages Facebook. En avril, d\u2019importants changements ont \u00e9t\u00e9 apport\u00e9s \u00e0 l\u2019algorithme du fil de nouvelles, qui met d\u00e9sormais davantage l\u2019accent sur les amis que sur les pages.<\/p>\n<p><strong>Quels sont donc les impacts de ces modifications cons\u00e9quentes\u00a0sur le nombre de \u00abJ\u2019aime\u00bb ? Quelle est la port\u00e9e naturelle des pages Facebook ?<\/strong>\u00a0Pour r\u00e9pondre \u00e0 ces questions, l\u2019agence de marketing social\u00a0<a href=\"http:\/\/komfo.com\/\">Komfo<\/a>\u00a0a r\u00e9alis\u00e9 une \u00e9tude entre le 10 mars et le 10 avril 2015.<\/p>\n<p><strong><span style=\"color: #000080;\">L\u2019impact du retrait des comptes inactifs<\/span><\/strong><\/p>\n<p>Voici les principales conclusions de la firme apr\u00e8s avoir analys\u00e9 3 576 pages Facebook :<\/p>\n<ul>\n<li><strong>la perte d\u2019adeptes moyenne a \u00e9t\u00e9 d\u2019environ 3,30 %<\/strong>. Le nombre total d\u2019adeptes retir\u00e9s a \u00e9t\u00e9 de 7 705 248 personnes;<\/li>\n<li>le pourcentage moyen d\u2019adeptes retir\u00e9s a \u00e9t\u00e9 relativement le m\u00eame pour toutes les tailles de page Facebook;<\/li>\n<li>ce \u00ab m\u00e9nage \u00bb n\u2019a <strong>pas eu d\u2019effet significatif quant \u00e0 l\u2019engagement ou \u00e0 la port\u00e9e des pages \u00e9tudi\u00e9es<\/strong>.<\/li>\n<\/ul>\n<p><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/05\/fan-drop-infographic-corrected-2-574x1024.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-18734\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/05\/fan-drop-infographic-corrected-2-574x1024.png\" alt=\"fan-drop-infographic-corrected-2-574x1024\" width=\"574\" height=\"1024\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/05\/fan-drop-infographic-corrected-2-574x1024.png 574w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/05\/fan-drop-infographic-corrected-2-574x1024-168x300.png 168w\" sizes=\"(max-width: 574px) 100vw, 574px\" \/><\/a><\/p>\n<p>Komfo conclue :<\/p>\n<blockquote><p><span style=\"font-size: 12pt;\">Notre recherche en est arriv\u00e9 \u00e0 la conclusion que le retrait des adeptes inactifs n\u2019a pas affect\u00e9, de fa\u00e7on significative, l\u2019engagement et la port\u00e9e de ces pages. Cela confirme\u00a0ce que disait Facebook : l<strong>e r\u00e9seau social filtrait d\u00e9j\u00e0 les donn\u00e9es des comptes inactifs dans les statistiques<\/strong>.<\/span><\/p><\/blockquote>\n<p>Les pages Facebook ont donc moins d\u2019adeptes, mais ce n\u2019est pas une mauvaise nouvelle puisque les gens qui y sont actuellement sont davantage engag\u00e9s.<\/p>\n<p><strong><span style=\"color: #000080;\">L\u2019impact du changement d\u2019algorithme<\/span><\/strong><\/p>\n<p>Le 21 avril dernier, Facebook a modifi\u00e9 son algorithme pour \u00ab am\u00e9liorer l\u2019exp\u00e9rience de ses utilisateurs \u00bb. On aurait pu penser que cette mesure allait\u00a0affecter la port\u00e9e naturelle des pages.<\/p>\n<p>Les changements effectu\u00e9s sont les suivants :<\/p>\n<ul>\n<li>les publications multiples d\u2019une m\u00eame source sont regroup\u00e9es dans le fil de nouvelles ;<\/li>\n<li>le contenu des amis prend davantage de place que celui des pages suivies ;<\/li>\n<li>les interactions de ses amis avec d\u2019autres personnes sont moins visibles.<\/li>\n<\/ul>\n<p>Komfo a donc analys\u00e9 3 643 pages Facebook sur trois p\u00e9riodes distinctes : trois semaines avant, pendant et apr\u00e8s l\u2019annonce. La conclusion est claire : <strong>aucun changement significatif dans la port\u00e9e naturelle pour le moment<\/strong>. Comme le montre leur infographie, il y a eu des fluctuations, mais on ne peut y d\u00e9gager une tendance.<\/p>\n<p><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/05\/Organic-Reach-Changes-Research-2.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-18736\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/05\/Organic-Reach-Changes-Research-2.png\" alt=\"Organic-Reach-Changes-Research-2\" width=\"600\" height=\"1437\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/05\/Organic-Reach-Changes-Research-2.png 600w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/05\/Organic-Reach-Changes-Research-2-125x300.png 125w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/05\/Organic-Reach-Changes-Research-2-428x1024.png 428w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>M\u00eame si l\u2019impact de ces changements est plut\u00f4t limit\u00e9, <strong>Facebook encourage encore et toujours les marques \u00e0 investir dans la publicit\u00e9:<\/strong>\u00a0c&rsquo;est tout de m\u00eame l&rsquo;une des meilleures fa\u00e7ons de rejoindre son public rapidement et \u00e0 un co\u00fbt minime.<\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_18733\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/la-portee-naturelle-des-pages-facebook-na-pas-souffert-des-recents-changements\/\"  data-item_title=\"La port\u00e9e naturelle des pages Facebook n\u2019a pas souffert des r\u00e9cents changements\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/07\/facebook-lance-une-nouvelle-fonctionnalite.jpg\"  data-item_date=\"2015-05-21T10:26:45-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quels sont les impacts des modifications cons\u00e9quentes sur le nombre de \u00abJ\u2019aime\u00bb apport\u00e9es par Facebook ? Quelle est la port\u00e9e naturelle des pages ? Pour r\u00e9pondre \u00e0 ces questions, l\u2019agence de marketing social Komfo a r\u00e9alis\u00e9 une \u00e9tude entre le 10 mars et le 10 avril 2015.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_18733\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/la-portee-naturelle-des-pages-facebook-na-pas-souffert-des-recents-changements\/\"  data-item_title=\"La port\u00e9e naturelle des pages Facebook n\u2019a pas souffert des r\u00e9cents changements\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/07\/facebook-lance-une-nouvelle-fonctionnalite.jpg\"  data-item_date=\"2015-05-21T10:26:45-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":30,"featured_media":6585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[137,1],"tags":[186,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/18733"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=18733"}],"version-history":[{"count":7,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/18733\/revisions"}],"predecessor-version":[{"id":18789,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/18733\/revisions\/18789"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/6585"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=18733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=18733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=18733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}