{"id":19251,"date":"2015-06-03T00:22:27","date_gmt":"2015-06-03T04:22:27","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=19251"},"modified":"2015-06-03T12:38:58","modified_gmt":"2015-06-03T16:38:58","slug":"lg2boutique-signe-la-campagne-de-la-nouvelle-exposition-rodin-au-mbam","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lg2boutique-signe-la-campagne-de-la-nouvelle-exposition-rodin-au-mbam\/","title":{"rendered":"lg2boutique signe la campagne de la nouvelle exposition Rodin au MBAM"},"content":{"rendered":"<p class=\"p1\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/06\/Capture-d\u2019\u00e9cran-2015-06-03-\u00e0-12.38.07.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-19288 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/06\/Capture-d\u2019\u00e9cran-2015-06-03-\u00e0-12.38.07.png\" alt=\"\" width=\"602\" height=\"198\" \/><\/a><\/p>\n<p class=\"p1\"><strong><span style=\"color: #000080;\"><span class=\"s1\">Le 3\u00a0<\/span>juin 2015 \u2013 C\u2019est en fin de semaine qu\u2019ouvraient officiellement les portes de la nouvelle\u00a0exposition M\u00e9tamorphoses &#8211; Dans le secret de l&rsquo;atelier de Rodin, au <a href=\"https:\/\/www.mbam.qc.ca\/\">Mus\u00e9e des beaux-arts de Montr\u00e9al<\/a>. <\/span><\/strong><\/p>\n<p class=\"p1\">Pour\u00a0une troisi\u00e8me fois, apr\u00e8s De Van Gogh \u00e0 Kandinsky et Merveilles et mirages de l\u2019orientalisme, <a href=\"http:\/\/lg2boutique.com\/fr\">lg2boutique<\/a> a\u00a0\u00e9t\u00e9 mandat\u00e9e par le Mus\u00e9e pour cr\u00e9er la campagne de l\u2019exposition. \u00a0<strong>lg2boutique signe donc le carton d\u2019invitation au vernissage, les affiches officielles de l\u2019exposition, ainsi que la\u00a0grande banni\u00e8re qui ornera le Mus\u00e9e jusqu\u2019au 18 octobre 2015<\/strong>.<\/p>\n<p class=\"p1\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/06\/RODIN-ABRIBUS.png\"><img loading=\"lazy\" class=\"  aligncenter wp-image-19253 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/06\/RODIN-ABRIBUS.png\" alt=\"RODIN ABRIBUS\" width=\"308\" height=\"425\" \/><\/a><\/p>\n<p class=\"p1\">Le fameux Penseur et le tout aussi connu\u00a0Baiser sont les vedettes des deux affiches officielles de l&rsquo;exposition. L\u2019atelier de design a aussi cr\u00e9\u00e9, pour\u00a0l\u2019affichage sauvage, une s\u00e9rie de cinq affiches sur lesquelles les lettres R, O, D, I et N sont chacune\u00a0accompagn\u00e9es d\u2019une sculpture et de l\u2019une des cinq couleurs de la plateforme. Le concept se d\u00e9cline\u00a0\u00e9galement en animation 3D dans un message t\u00e9l\u00e9vis\u00e9 format 15 et 30 secondes.<\/p>\n<blockquote>\n<p class=\"p1\"><span style=\"font-size: 12pt;\">Rodin \u00e9tait un artiste extr\u00eamement avant-gardiste en son temps.\u00a0Un ma\u00eetre in\u00e9gal\u00e9 qui a su red\u00e9finir la sculpture. Afin d\u2019exprimer\u00a0toute la modernit\u00e9 de l&rsquo;artiste et son approche contemporaine d&rsquo;un art classique, nous avons choisi un\u00a0traitement typographique \u00e9clat\u00e9 et surdimensionn\u00e9 ainsi qu\u2019une palette de couleur pastel, qui apportent une\u00a0nuance actuelle aux grands chefs-d\u2019oeuvre connus de Rodin. Cette approche traduit aussi la tension entre le\u00a0brut et la douceur qui animent les oeuvres du sculpteur\u00bb, dit Claude Auchu, vice-pr\u00e9sident et\u00a0directeur de cr\u00e9ation chez lg2boutique.<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\">Notons que l&rsquo;exposition est la plus importante jamais consacr\u00e9e \u00e0 Auguste Rodin au Canada. Elle regroupe\u00a0pr\u00e8s de 300 oeuvres, dont certaines sont pr\u00e9sent\u00e9es pour la premi\u00e8re fois en Am\u00e9rique du Nord. L\u2019accent est\u00a0mis sur les oeuvres en pl\u00e2tre du ma\u00eetre, m\u00e9connues du grand public, mais tout aussi impressionnantes.<\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/2bxIW5vI5e8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><strong><span style=\"color: #000080;\">Cr\u00e9dits<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">CLIENT:\u00a0<\/span>Mus\u00e9e des beaux-arts de Montr\u00e9al &#8211; Pascale Chass\u00e9, Khalida Terrada.<\/p>\n<p class=\"p1\"><span class=\"s1\">DIRECTION DE CR\u00c9ATION:\u00a0<\/span>Claude Auchu, David Kessous.<\/p>\n<p class=\"p1\"><span class=\"s1\">DESIGNERS:\u00a0<\/span>Cindy Goulet, Julie G\u00e9linas.<\/p>\n<p class=\"p1\"><span class=\"s1\">SERVICE-CONSEIL:\u00a0<\/span>Catherine Lanct\u00f4t, Antoine Levasseur.<\/p>\n<p class=\"p2\">PRODUCTION IMPRIM\u00c9E:\u00a0<span class=\"s2\">lg2fabrique.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">CONCEPTION-R\u00c9DACTION:\u00a0<\/span>Marie-\u00c8ve Leclerc-Dion, David Purkis.<\/p>\n<p class=\"p1\"><span class=\"s1\">DIRECTEUR ARTISTIQUE:\u00a0<\/span>Jean-Fran\u00e7ois Clermont.<\/p>\n<p class=\"p1\"><span class=\"s1\">PRODUCTION D\u2019AGENCE:\u00a0<\/span>Isabelle Fonta, Lina Pich\u00e9.<\/p>\n<p class=\"p2\">ANIMATION ET SON:\u00a0<span class=\"s2\">BLVD<\/span><\/p>\n<p class=\"p2\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_19251\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lg2boutique-signe-la-campagne-de-la-nouvelle-exposition-rodin-au-mbam\/\"  data-item_title=\"lg2boutique signe la campagne de la nouvelle exposition Rodin au MBAM\"  data-item_date=\"2015-06-03T00:22:27-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>C\u2019est en fin de semaine qu\u2019ouvraient officiellement les portes de la nouvelle exposition M\u00e9tamorphoses &#8211; Dans le secret de l&rsquo;atelier de Rodin, au Mus\u00e9e des beaux-arts de Montr\u00e9al.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_19251\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lg2boutique-signe-la-campagne-de-la-nouvelle-exposition-rodin-au-mbam\/\"  data-item_title=\"lg2boutique signe la campagne de la nouvelle exposition Rodin au MBAM\"  data-item_date=\"2015-06-03T00:22:27-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/19251"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=19251"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/19251\/revisions"}],"predecessor-version":[{"id":19289,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/19251\/revisions\/19289"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=19251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=19251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=19251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}