{"id":19308,"date":"2015-06-04T00:20:42","date_gmt":"2015-06-04T04:20:42","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=19308"},"modified":"2015-06-04T16:48:17","modified_gmt":"2015-06-04T20:48:17","slug":"via-rail-tink-envoie-les-voyageurs-au-coeur-de-lexperience-numerique","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/via-rail-tink-envoie-les-voyageurs-au-coeur-de-lexperience-numerique\/","title":{"rendered":"Via Rail : Tink envoie les voyageurs au coeur de l\u2019exp\u00e9rience num\u00e9rique"},"content":{"rendered":"<p class=\"p2\"><a href=\"http:\/\/www.viarail.ca\/fr\/qui-est-partant\"><img loading=\"lazy\" class=\"aligncenter wp-image-19309 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/06\/TINK_Social-Media_ViaRail-WOB.jpg\" alt=\"TINK_Social-Media_ViaRail-WOB\" width=\"571\" height=\"321\" \/><\/a><\/p>\n<p class=\"p2\"><strong><span style=\"color: #000080;\">Le 4 juin 2015 &#8211; Cette semaine, <a href=\"http:\/\/www.viarail.ca\/fr\/qui-est-partant\">une page Web unique \u00e0 la campagne <i>\u00ab Qui est partant ? \u00bb <\/i><\/a>a \u00e9t\u00e9 mise en ligne, sur laquelle sont rassembl\u00e9s les t\u00e9moignages vid\u00e9o de r\u00e9els amoureux du train. <\/span><\/strong><\/p>\n<p class=\"p2\">L\u2019\u00e9quipe cr\u00e9ative de <a href=\"http:\/\/www.tink.ca\/\">Tink<\/a> a travaill\u00e9 en collaboration avec <a href=\"http:\/\/cossette.com\/\">Cossette<\/a> sur l\u2019arrimage digital de la campagne tout en assurant la conception, l\u2019int\u00e9gration et le d\u00e9veloppement.<\/p>\n<p class=\"p2\">Le point de chute num\u00e9rique est con\u00e7u de mani\u00e8re responsive afin d\u2019assurer une exp\u00e9rience de navigation optimale sur tous les appareils.<\/p>\n<p class=\"p2\">Au fil des prochains mois, cette page de campagne \u00e9volutive m\u00e8nera \u00e0 de nouvelles am\u00e9liorations num\u00e9riques, entre autres par le d\u00e9veloppement d\u2019une nouvelle section interactive. Cette partie du site aura pour objectif de mieux cibler l\u2019int\u00e9r\u00eat du voyageur et d\u2019offrir des offres personnalis\u00e9es selon ses besoins.<\/p>\n<p class=\"p2\">La campagne <i>\u00ab Qui est partant ? \u00bb <\/i>de Via Rail s\u2019inscrit dans une perspective de r\u00e9vision d\u2019orientation strat\u00e9gique, mettant en vedette les voyageurs du train et leur relation unique avec Via Rail.<\/p>\n<p class=\"p2\"><strong><span style=\"color: #000080;\">Cr\u00e9dits<\/span><\/strong><\/p>\n<p class=\"p2\">Annonceur : Via Rail.<\/p>\n<p class=\"p2\">Agence num\u00e9rique : Tink.<\/p>\n<p class=\"p2\">Agence : Cossette.<\/p>\n<p class=\"p2\">Agence m\u00e9dia : Touch\u00e9.<\/p>\n<p class=\"p2\">Son vid\u00e9o : Studios Apollo.<\/p>\n<p class=\"p2\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_19308\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/via-rail-tink-envoie-les-voyageurs-au-coeur-de-lexperience-numerique\/\"  data-item_title=\"Via Rail : Tink envoie les voyageurs au coeur de l\u2019exp\u00e9rience num\u00e9rique\"  data-item_date=\"2015-06-04T00:20:42-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tink place les voyageurs de Via Rail au centre de l\u2019exp\u00e9rience num\u00e9rique en d\u00e9clinant la nouvelle plateforme \u00ab Qui est partant ? \u00bb sur le Web.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_19308\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/via-rail-tink-envoie-les-voyageurs-au-coeur-de-lexperience-numerique\/\"  data-item_title=\"Via Rail : Tink envoie les voyageurs au coeur de l\u2019exp\u00e9rience num\u00e9rique\"  data-item_date=\"2015-06-04T00:20:42-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/19308"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=19308"}],"version-history":[{"count":4,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/19308\/revisions"}],"predecessor-version":[{"id":19314,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/19308\/revisions\/19314"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=19308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=19308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=19308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}