{"id":19369,"date":"2015-08-05T09:27:00","date_gmt":"2015-08-05T13:27:00","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=19369"},"modified":"2015-08-06T09:20:47","modified_gmt":"2015-08-06T13:20:47","slug":"publicite-sur-les-medias-sociaux-a-chaque-reseau-sa-taille-dimage-ideale","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/publicite-sur-les-medias-sociaux-a-chaque-reseau-sa-taille-dimage-ideale\/","title":{"rendered":"Publicit\u00e9 sur les m\u00e9dias sociaux: \u00e0 chaque r\u00e9seau sa taille d&rsquo;image id\u00e9ale"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/social-media-buttons1_1025082796_2020419548.jpg\"><img loading=\"lazy\" class=\"aligncenter wp-image-13667 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/social-media-buttons1_1025082796_2020419548.jpg\" alt=\"social-media-buttons1_1025082796_2020419548\" width=\"360\" height=\"240\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/social-media-buttons1_1025082796_2020419548.jpg 1600w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/social-media-buttons1_1025082796_2020419548-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/social-media-buttons1_1025082796_2020419548-1024x684.jpg 1024w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/a><\/p>\n<p><strong><span style=\"color: #000080;\">Afin de maximiser l&rsquo;impact de vos publicit\u00e9s sur les m\u00e9dias sociaux, il peut \u00eatre utile de conna\u00eetre quelles sont les dimensions optimales d&rsquo;une image en ligne.\u00a0<\/span><\/strong><\/p>\n<p>Pour vous y aider, <a href=\"http:\/\/www.bannersnack.com\/\">Bannersnack<\/a> a cr\u00e9\u00e9 une infographie regroupant les diff\u00e9rents \u00e9l\u00e9ments \u00e0 savoir en la mati\u00e8re.\u00a0Et\u00a0c&rsquo;est loin d&rsquo;\u00eatre inutile, surtout lorsque l&rsquo;on sait que <strong>les d\u00e9penses mondiales en publicit\u00e9 sur les m\u00e9dias sociaux vont passer de 23,68 milliards de dollars cette ann\u00e9e \u00e0 35,98 milliards en 2017<\/strong>.<\/p>\n<p>Bannersnack donne \u00e9galement quelques conseils et astuces pour rentabiliser au mieux vos publications. Il est par exemple rappel\u00e9 que les r\u00e8gles g\u00e9n\u00e9rales de Facebook interdisent de mettre plus de 20% de texte sur une publicit\u00e9, slogan et logo compris, et qu&rsquo;il est indispensable de poster des photos en haute r\u00e9solution.<\/p>\n<p>On apprend \u00e9galement que <strong>les tweets avec image g\u00e9n\u00e8rent 18% plus de clics, 89% plus de mises en favoris et 150% plus de retweets que ceux qui n&rsquo;ont pas d&rsquo;image<\/strong>.\u00a0De bonnes raisons de s&rsquo;int\u00e9resser \u00e0 la taille optimale de vos images, n&rsquo;est-ce pas ?<\/p>\n<p>L&rsquo;infographie explique \u00e9galement qu&rsquo;avant de poster sur Google+ (qui compte tout de m\u00eame 300 millions d&rsquo;utilisateurs actifs) il est conseill\u00e9 d&rsquo;avoir au moins 1000 adeptes, et le contenu de votre publication doit \u00eatre r\u00e9ellement en accord avec les int\u00e9r\u00eats de votre audience.\u00a0Quant \u00e0 Pinterest, Bannersnack vous invite \u00e0 miser sur <strong>de belles images \u00e0 la fois informatives et cr\u00e9atives<\/strong>, \u00e0 \u00e9pingler et promouvoir pour qu&rsquo;elles soient le plus visibles et attractives possibles.<\/p>\n<p>LinkedIn, enfin,\u00a0constitue\u00a0une belle plateforme de contenu o\u00f9 publier, et pr\u00e9sente l&rsquo;avantage de permettre de cibler tr\u00e8s pr\u00e9cis\u00e9ment une entreprise, un emploi, un groupe etc.<\/p>\n<p><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/06\/Social-Media-Ad-Sizes-Infographic-2015.jpg\"><img loading=\"lazy\" class=\"aligncenter wp-image-19370 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/06\/Social-Media-Ad-Sizes-Infographic-2015.jpg\" alt=\"Social-Media-Ad-Sizes-Infographic-2015\" width=\"620\" height=\"6318\" \/><\/a><\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_19369\"  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