{"id":19455,"date":"2015-06-18T01:24:36","date_gmt":"2015-06-18T05:24:36","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=19455"},"modified":"2015-06-18T09:14:19","modified_gmt":"2015-06-18T13:14:19","slug":"periscope-et-meerkat-interessent-elles-les-internautes","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/periscope-et-meerkat-interessent-elles-les-internautes\/","title":{"rendered":"Les applications Periscope et Meerkat int\u00e9ressent-elles les internautes ?"},"content":{"rendered":"<p><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/06\/Periscope.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-19463 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/06\/Periscope.png\" alt=\"Periscope\" width=\"446\" height=\"247\" \/><\/a><\/p>\n<p><strong><span style=\"color: #000080;\">Depuis le lancement de Meerkat au d\u00e9but du festival South By Southwest (SXSW) au printemps, les applications de diffusion en direct sur Twitter font jaser. <\/span><\/strong><\/p>\n<p>Mais malgr\u00e9 tout ce bruit m\u00e9diatique et social, l\u2019int\u00e9r\u00eat pour ces applications reste g\u00e9n\u00e9ralement bas selon une r\u00e9cente \u00e9tude d\u2019eMarketer.<\/p>\n<p>Selon un sondage r\u00e9alis\u00e9 par Horizon Media, en avril 2015, <strong>seulement 21 % des r\u00e9pondants ont utilis\u00e9 ou ont manifest\u00e9 de l\u2019int\u00e9r\u00eat \u00e0 utiliser Periscope ou Meerkat<\/strong>. Les r\u00e9sultats obtenus varient beaucoup selon l\u2019\u00e2ge des utilisateurs :<\/p>\n<ul>\n<li>18-34 ans : 50 % se sont montr\u00e9s int\u00e9ress\u00e9s ou les ont utilis\u00e9 ;<\/li>\n<li>35-49 ans : 25 % ont exprim\u00e9 le m\u00eame int\u00e9r\u00eat ;<\/li>\n<li>50-64 ans : 16 % ;<\/li>\n<li>65 ans et plus : 7 %.<\/li>\n<\/ul>\n<p>Selon l\u2019\u00e9tude, <strong>les applications de diffusion en direct int\u00e9ressent davantage les hommes<\/strong> (24 %) que les femmes (19 %).<\/p>\n<p><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/06\/eMarketer1.jpg\"><img loading=\"lazy\" class=\" size-full wp-image-19457 aligncenter\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/06\/eMarketer1.jpg\" alt=\"eMarketer1\" width=\"324\" height=\"272\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/06\/eMarketer1.jpg 324w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/06\/eMarketer1-180x150.jpg 180w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/06\/eMarketer1-300x252.jpg 300w\" sizes=\"(max-width: 324px) 100vw, 324px\" \/><\/a><\/p>\n<p>Meerkat et Periscope auraient ainsi bien besoin d\u2019une bonne campagne de notori\u00e9t\u00e9, puisque selon la m\u00eame \u00e9tude, <strong>uniquement 9 % des r\u00e9pondants ont d\u00e9j\u00e0 entendu le nom \u00ab Meerkat \u00bb, un chiffre qui tombe \u00e0 seulement 6 % pour \u00ab Periscope \u00bb<\/strong>. eMarketer a compar\u00e9 la notori\u00e9t\u00e9 des deux applications concurrentes versus Instagram, Snapchat et Vine. Les r\u00e9sultats sont \u00e9loquents\u00a0:<\/p>\n<ul>\n<li>75% ont d\u00e9j\u00e0 entendu parler d\u2019Instagram ;<\/li>\n<li>59% ont d\u00e9j\u00e0 entendu parler de Snapchat ;<\/li>\n<li>et 44 % de Vine.<\/li>\n<\/ul>\n<p>Il faut noter que le sondage a \u00e9t\u00e9 r\u00e9alis\u00e9 avant le combat entre Floyd Mayweather Jr. et Manny Pacquiao, qui aurait \u00e9t\u00e9 suivi par des milliers de gens via Periscope et Meerkat.<\/p>\n<p><strong><span style=\"color: #000080;\">Des raisons diff\u00e9rentes de les utiliser<\/span><\/strong><\/p>\n<p>Parmi les r\u00e9pondants qui ont exprim\u00e9 avoir un int\u00e9r\u00eat envers les applications de diffusion en direct, 59 % se sont d\u00e9clar\u00e9s s\u00e9duits par <strong>leur gratuit\u00e9<\/strong>.<\/p>\n<p>Le fait qu&rsquo;elles soient <strong>faciles \u00e0 utiliser<\/strong> pour partager des \u00e9v\u00e9nements en temps r\u00e9el (43 %) arrive en deuxi\u00e8me position. Periscope et Meerkat sont \u00e9galement <strong>une nouvelle fa\u00e7on \u00ab de voir \u00bb ce qui se passe dans le monde<\/strong> pour 42 % des r\u00e9pondants.<br \/>\n<a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/06\/eMarketer2.jpg\"><img loading=\"lazy\" class=\" size-full wp-image-19458 aligncenter\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/06\/eMarketer2.jpg\" alt=\"eMarketer2\" width=\"324\" height=\"282\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/06\/eMarketer2.jpg 324w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/06\/eMarketer2-300x261.jpg 300w\" sizes=\"(max-width: 324px) 100vw, 324px\" \/><\/a><\/p>\n<p>Et vous, avez-vous un int\u00e9r\u00eat envers ces applications ?<\/p>\n<p><span style=\"font-size: 8pt;\">Photo: www.mashable.com<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span 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data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/periscope-et-meerkat-interessent-elles-les-internautes\/\"  data-item_title=\"Les applications Periscope et Meerkat int\u00e9ressent-elles les internautes ?\"  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