{"id":19504,"date":"2015-06-11T00:30:58","date_gmt":"2015-06-11T04:30:58","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=19504"},"modified":"2015-06-11T14:02:02","modified_gmt":"2015-06-11T18:02:02","slug":"exacto-communications-attire-lattention-du-magazine-forbes","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/exacto-communications-attire-lattention-du-magazine-forbes\/","title":{"rendered":"Exacto Communications attire l&rsquo;attention du magazine Forbes"},"content":{"rendered":"<p class=\"p1\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/06\/Capture-d\u2019\u00e9cran-2015-06-10-\u00e0-12.11.06.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-19506 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/06\/Capture-d\u2019\u00e9cran-2015-06-10-\u00e0-12.11.06.png\" alt=\"Capture d\u2019\u00e9cran 2015-06-10 \u00e0 12.11.06\" width=\"520\" height=\"287\" \/><\/a><\/p>\n<p class=\"p1\"><strong><span class=\"s1\" style=\"color: #000080;\">Le 10 juin 2015 &#8211; La campagne #IsItJuneYet pour la <a href=\"http:\/\/www.lcf.ca\/\">LCF<\/a> &#8211; con\u00e7ue, r\u00e9alis\u00e9e, produite et promue par\u00a0l\u2019agence montr\u00e9alaise\u00a0<a href=\"http:\/\/www.exacto.ca\/\">Exacto Communications<\/a> &#8211; vient d\u2019\u00eatre nomm\u00e9e l\u2019une des meilleures campagnes virales de 2015 dans le domaine du marketing sportif par le\u00a0magazine am\u00e9ricain Forbes.<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">D\u00e8s le d\u00e9but, notre strat\u00e9gie a \u00e9t\u00e9 d\u2019envisager le lancement de la saison de football canadien comme un lancement de produit, de mani\u00e8re\u00a0amusante et engageante. Au final, notre campagne a su capter l\u2019int\u00e9r\u00eat des fans de la LCF, impressionner les m\u00e9dias et <a href=\"http:\/\/www.forbes.com\/sites\/markfidelman\/2015\/06\/09\/here-are-5-of-the-best-sports-marketing-campaigns-that-went-viral-in-2015\/\">attirer l\u2019attention de Forbes<\/a>.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Notre campagne virale <strong>#IsItJuneYet<\/strong> s\u2019inscrivait dans une campagne plus large pour faire la promotion des v\u00eatements Sideline de Reebok pour la LCF, qui comprenait cinq vid\u00e9os-cl\u00e9s, une vid\u00e9o \u00ab\u202fbehind the scenes\u202f\u00bb, des vid\u00e9os \u00ab\u202fteaser\u202f\u00bb, des banni\u00e8res web\u00a0et des publicit\u00e9s t\u00e9l\u00e9. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">En tout, cette campagne a r\u00e9sult\u00e9 en plus de 97 millions de vues. Pour plus d\u2019information et visionner les vid\u00e9s, nous vous invitons \u00e0 consulter <a href=\"http:\/\/www.exacto.ca\/fr\/projets\/reebok-lcf\/\">notre site Web<\/a>.\u00a0<\/span><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/oCpwOsG36ak\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><strong><span style=\"color: #000080;\">\u00c0 propos d&rsquo;Exacto Communications<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">\u00c9tablie en 2005, Exacto Communicatons est une agence qu\u00e9b\u00e9coise qui se sp\u00e9cialise dans les principales sph\u00e8res des communications,\u00a0soit le branding, la publicit\u00e9, les relations publiques, l\u2019interactif,\u00a0les m\u00e9dias sociaux et les \u00e9v\u00e8nements. Elle est notamment l\u2019agence nationale de Reebok Canada et CCM Hockey.\u00a0<\/span><\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_19504\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/exacto-communications-attire-lattention-du-magazine-forbes\/\"  data-item_title=\"Exacto Communications attire l&#039;attention du magazine Forbes\"  data-item_date=\"2015-06-11T00:30:58-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La campagne #IsItJuneYet pour la LCF &#8211; con\u00e7ue, r\u00e9alis\u00e9e, produite et promue par Exacto Communications &#8211; vient d\u2019\u00eatre nomm\u00e9e l\u2019une des meilleures campagnes virales de 2015 dans le domaine du marketing sportif par le magazine am\u00e9ricain Forbes.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_19504\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/exacto-communications-attire-lattention-du-magazine-forbes\/\"  data-item_title=\"Exacto Communications attire l&#039;attention du magazine Forbes\"  data-item_date=\"2015-06-11T00:30:58-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/19504"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=19504"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/19504\/revisions"}],"predecessor-version":[{"id":19507,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/19504\/revisions\/19507"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=19504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=19504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=19504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}