{"id":19515,"date":"2015-06-11T00:05:37","date_gmt":"2015-06-11T04:05:37","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=19515"},"modified":"2015-06-11T14:01:50","modified_gmt":"2015-06-11T18:01:50","slug":"desjardins-mandate-bob-pour-rejoindre-les-passionnes-de-velo","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/desjardins-mandate-bob-pour-rejoindre-les-passionnes-de-velo\/","title":{"rendered":"Desjardins mandate Bob pour rejoindre les passionn\u00e9s de v\u00e9lo"},"content":{"rendered":"<p><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/06\/BOB.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-19516 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/06\/BOB.png\" alt=\"BOB\" width=\"352\" height=\"205\" \/><\/a><\/p>\n<p><strong><span style=\"color: #000080;\">Le 10 juin 2015 &#8211; Partenaire de plus de soixante \u00e9v\u00e9nements cyclistes au Qu\u00e9bec, Desjardins a mandat\u00e9 l&rsquo;agence <a href=\"http:\/\/bob.ca\/\">Bob<\/a> pour concevoir une strat\u00e9gie d&rsquo;activation enti\u00e8rement int\u00e9gr\u00e9e. <\/span><\/strong><\/p>\n<blockquote><p><span style=\"font-size: 12pt;\">Le v\u00e9lo est un excellent sport pour rejoindre un vaste \u00e9ventail de population, du cycliste de randonn\u00e9e \u00e0 l\u2019athl\u00e8te de haute performance. De plus, il s\u2019agit d\u2019une activit\u00e9 en forte croissance, permettant \u00e0 la fois des d\u00e9placements \u00e9coresponsables et favorisant la sant\u00e9 et les saines habitudes de vie. Autant d\u2019aspects en harmonie avec les valeurs de notre groupe coop\u00e9ratif. Bob a identifi\u00e9 le fil conducteur entre tous les types de cyclistes et en a fait l\u2019axe de notre campagne\u00a0: la passion\u00bb explique Johanne Brousseau, directrice, Commandites et Dons pour Desjardins.\u00a0<\/span><\/p><\/blockquote>\n<p>La campagne comporte une publicit\u00e9 imprim\u00e9e et vid\u00e9o (t\u00e9l\u00e9 et Web) mettant en vedette le cycliste David Veilleux, premier Qu\u00e9b\u00e9cois \u00e0 avoir compl\u00e9t\u00e9 le Tour de France. Ce dernier invite le public \u00e0 partager en photo sa passion du v\u00e9lo sur l\u2019application Facebook, ou en utilisant le mot clic #v\u00e9lodesjardins sur\u00a0Twitter et Instagram.<\/p>\n<p>Chaque semaine, de mai \u00e0 octobre, les participants courent la chance de remporter un v\u00e9lo Devinci. Le concours sera \u00e9galement d\u00e9clin\u00e9 durant une tourn\u00e9e promotionnelle qui sera activ\u00e9e dans plus d&rsquo;une trentaine d&rsquo;\u00e9v\u00e9nements v\u00e9lo cet \u00e9t\u00e9.\u200b<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/XKE_LF6hgMg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong><span style=\"color: #000080;\">Credits <\/span><\/strong><\/p>\n<p>Client\u00a0: Mouvement Desjardins \/ Isabelle Gagnon\u00a0Conseill\u00e8re en commercialisation, \u00a0Matthieu Lamy\u00a0Conseiller en commandites et Johanne Brousseau Directrice Commandites et Dons.<\/p>\n<p>Production vid\u00e9o : 1one Production.<\/p>\n<p>Strat\u00e9gie media\u00a0: Touch\u00e9!<\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_19515\"  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data-item_url=\"https:\/\/isarta.com\/infos\/desjardins-mandate-bob-pour-rejoindre-les-passionnes-de-velo\/\"  data-item_title=\"Desjardins mandate Bob pour rejoindre les passionn\u00e9s de v\u00e9lo\"  data-item_date=\"2015-06-11T00:05:37-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Partenaire de plus de soixante \u00e9v\u00e9nements cyclistes au Qu\u00e9bec, Desjardins a mandat\u00e9 l&rsquo;agence Bob pour concevoir une strat\u00e9gie d&rsquo;activation enti\u00e8rement int\u00e9gr\u00e9e.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_19515\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  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