{"id":19530,"date":"2015-06-11T10:50:37","date_gmt":"2015-06-11T14:50:37","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=19530"},"modified":"2015-06-12T00:15:32","modified_gmt":"2015-06-12T04:15:32","slug":"youtube-devoile-les-cinq-meilleures-publicites-de-la-decennie","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/youtube-devoile-les-cinq-meilleures-publicites-de-la-decennie\/","title":{"rendered":"YouTube d\u00e9voile les cinq meilleures publicit\u00e9s de la d\u00e9cennie"},"content":{"rendered":"<p><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/06\/Capture-d\u2019\u00e9cran-2015-06-10-\u00e0-17.34.44.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-19531 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/06\/Capture-d\u2019\u00e9cran-2015-06-10-\u00e0-17.34.44.png\" alt=\"Capture d\u2019\u00e9cran 2015-06-10 \u00e0 17.34.44\" width=\"416\" height=\"237\" \/><\/a><\/p>\n<p><strong><span style=\"color: #000080;\">Dix ans de vid\u00e9os, cela m\u00e9rite d&rsquo;\u00eatre c\u00e9l\u00e9br\u00e9 dignement. Et YouTube compte bien faire cela dans les r\u00e8gles.\u00a0<\/span><\/strong><\/p>\n<p>En partenariat avec les\u00a0derniers <a href=\"http:\/\/www.webbyawards.com\/\">Webby Awards<\/a>, le site d&rsquo;h\u00e9bergement de vid\u00e9os\u00a0a lanc\u00e9 un grand concours sur le Web pour d\u00e9terminer quelles \u00e9taient <strong>les cinq meilleures publicit\u00e9s de la d\u00e9cennie<\/strong>. Agences de publicit\u00e9 et grand public ont vot\u00e9 massivement (notamment gr\u00e2ce au hashtag #10YearsofYouTubeAds) et les r\u00e9sultats ont \u00e9t\u00e9 d\u00e9voil\u00e9s le 2 juin dernier.<\/p>\n<p>Au total, ces cinq vid\u00e9os cumul\u00e9es ont \u00e9t\u00e9 vues 7,7 millions d&rsquo;heures, soit 875 ans !<\/p>\n<p><strong><span style=\"color: #000080;\">1. Kobe et Messi pour Turkish Airlines<\/span><\/strong><\/p>\n<p>Le concours de selfie des deux sportifs superstars a remport\u00e9 tous les suffrages. Avec pas moins de 25 000 de vues apr\u00e8s les 3 premiers jours de sa mise en ligne, cette publicit\u00e9 a fait un v\u00e9ritable carton sur YouTube.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/jhFqSlvbKAM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong><span style=\"color: #000080;\">2. The Force, de Volkswagen<\/span><\/strong><\/p>\n<p>Affichant quelques\u00a08 millions de vues sur YouTube avant m\u00eame sa diffusion sur les \u00e9crans de t\u00e9l\u00e9vision, la publicit\u00e9 de Volkswagen reprenant l&rsquo;univers de Star Wars figure \u00e0 la deuxi\u00e8me place des meilleures publicit\u00e9s de la d\u00e9cennie.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/R55e-uHQna0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong><span style=\"color: #000080;\">3. <em>#LikeAGirl<\/em>, de la marque Always<\/span><\/strong><\/p>\n<p>La troisi\u00e8me place du podium est occup\u00e9e par cette publicit\u00e9 qui brise les st\u00e9r\u00e9otypes sur la fa\u00e7on de faire quelque chose \u00abcomme une fille\u00bb. Touchante, elle nous rappelle \u00e0 quel point les id\u00e9es re\u00e7ues peuvent avoir la dent dure et \u00e0 quel point nous devons les combattre.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/XjJQBjWYDTs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong><span style=\"color: #000080;\">4. <em>The epic split<\/em>, de Volvo<\/span><\/strong><\/p>\n<p>Le grand \u00e9cart de Jean-Claude Van Damme restera \u00e0 coups s\u00fbrs dans les annales de YouTube ! Compte tenu\u00a0du buzz ph\u00e9nom\u00e9nal qu&rsquo;elle a g\u00e9n\u00e9r\u00e9, cette publicit\u00e9 trouve naturellement sa place dans le Top 5 des meilleures r\u00e9alis\u00e9es ces 10 derni\u00e8res ann\u00e9es.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/M7FIvfx5J10\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong><span style=\"color: #000080;\">5. <em>Real Beauty Sketches &#8211; You&rsquo;re more beautiful than you think<\/em>, de Dove<\/span><\/strong><\/p>\n<p>En cinqui\u00e8me position de ce classement, on retrouve une \u00e9mouvante vid\u00e9o r\u00e9alis\u00e9e pour Dove et qui met l&rsquo;accent sur la perception souvent cruelle que nous avons de nous-m\u00eames, et celle, bien plus indulgente et r\u00e9aliste, que les autres ont de nous.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/XpaOjMXyJGk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Pour en savoir plus sur les points communs entre ces publicit\u00e9s \u00e0 succ\u00e8s, vous pouvez consulter <a href=\"https:\/\/www.thinkwithgoogle.com\/articles\/a-decade-of-youtube-ads.html\">ce lien<\/a> (en anglais).<\/p>\n<div class=\"brdr2\"><\/div>\n<p>&nbsp;<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_19530\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/youtube-devoile-les-cinq-meilleures-publicites-de-la-decennie\/\"  data-item_title=\"YouTube d\u00e9voile les cinq meilleures publicit\u00e9s de la d\u00e9cennie\"  data-item_date=\"2015-06-11T10:50:37-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>En partenariat avec les derniers Webby Awards, le site d&rsquo;h\u00e9bergement de vid\u00e9os a lanc\u00e9 un grand concours sur le Web pour d\u00e9terminer quelles \u00e9taient les cinq meilleures publicit\u00e9s de la d\u00e9cennie. Les r\u00e9sultats ont \u00e9t\u00e9 d\u00e9voil\u00e9s le 2 juin dernier. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_19530\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/youtube-devoile-les-cinq-meilleures-publicites-de-la-decennie\/\"  data-item_title=\"YouTube d\u00e9voile les cinq meilleures publicit\u00e9s de la d\u00e9cennie\"  data-item_date=\"2015-06-11T10:50:37-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":37,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[137,3],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/19530"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=19530"}],"version-history":[{"count":4,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/19530\/revisions"}],"predecessor-version":[{"id":19538,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/19530\/revisions\/19538"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=19530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=19530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=19530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}