{"id":19626,"date":"2015-06-15T00:30:58","date_gmt":"2015-06-15T04:30:58","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=19626"},"modified":"2015-06-15T10:49:03","modified_gmt":"2015-06-15T14:49:03","slug":"montreal-seclate-une-campagne-pour-seduire-les-jeunes-new-yorkais-signee-lg2","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/montreal-seclate-une-campagne-pour-seduire-les-jeunes-new-yorkais-signee-lg2\/","title":{"rendered":"Montr\u00e9al s&rsquo;\u00e9clate, une campagne pour s\u00e9duire les jeunes New-Yorkais, sign\u00e9e lg2"},"content":{"rendered":"<p class=\"p1\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/06\/Capture-d\u2019\u00e9cran-2015-06-15-\u00e0-10.41.54.png\"><img loading=\"lazy\" class=\" wp-image-19627  alignleft\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/06\/Capture-d\u2019\u00e9cran-2015-06-15-\u00e0-10.41.54.png\" alt=\"Capture d\u2019\u00e9cran 2015-06-15 \u00e0 10.41.54\" width=\"182\" height=\"367\" \/><\/a><\/p>\n<p class=\"p1\"><strong><span style=\"color: #000080;\">Le 15 juin 2015 \u2013 Jusqu\u2019au 15 juillet, <a href=\"http:\/\/www.tourisme-montreal.org\/\">Tourisme Montr\u00e9al<\/a> signe une campagne publicitaire d\u2019envergure\u00a0cr\u00e9\u00e9e par <a href=\"http:\/\/lg2.com\/fr\">lg2<\/a> et destin\u00e9e au march\u00e9 new-yorkais. <\/span><\/strong><\/p>\n<p class=\"p1\">Cette campagne, qui s\u2019inscrit dans la th\u00e9matique <strong>\u00abMontr\u00e9al\u00a0s\u2019\u00e9clate\u00bb<\/strong> (<em>Montr\u00e9al Ignites<\/em>) lanc\u00e9e \u00e0 Paris en avril dernier, souligne l\u2019\u00e9t\u00e9 montr\u00e9alais, riche en festivals et en\u00a0manifestations culturelles de toute sorte.<\/p>\n<p class=\"p1\">La campagne invite les mill\u00e9niaux de New York \u00e0 agir spontan\u00e9ment et venir profiter de la vari\u00e9t\u00e9 de l\u2019offre\u00a0touristique de Montr\u00e9al, le temps d\u2019un weekend. <strong>On y positionne Montr\u00e9al comme une ville jeune, amusante,\u00a0accessible, s\u00e9curitaire, festive, vibrante et sensuelle, bouillonnante de jeunesse, de nightlife, de gastronomie et\u00a0de culture<\/strong>.<\/p>\n<p class=\"p1\">lg2 signe notamment une vid\u00e9o interactive o\u00f9 les internautes d\u00e9cident eux-m\u00eames de la suite des \u00e9v\u00e9nements.\u00a0Cette cr\u00e9ation est mise de l\u2019avant sur la console Xbox, aux c\u00f4t\u00e9s d\u2019une exp\u00e9rience \u00ab Montr\u00e9al \u00bb avec concours,\u00a0opt-in, calendrier d\u2019\u00e9v\u00e9nements et m\u00eame des v\u00eatements \u00ab Montr\u00e9al \u00bb pour les avatars des joueurs.<\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/EJFw4hxi7Xs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\">Le volet\u00a0Web est de son c\u00f4t\u00e9 compos\u00e9 de banni\u00e8res enrichies o\u00f9 l\u2019on peut voir une vingtaine de photos d\u2019\u00e9v\u00e9nements,\u00a0d\u2019activit\u00e9s et de moments typiquement montr\u00e9alais.<\/p>\n<p class=\"p1\">Enfin, un concours mobile inspir\u00e9 par l\u2019application Tinder o\u00f9\u00a0les participants construisent leur prix en \u00abretenant\u00bb ou \u00abrejetant\u00bb \u00e9v\u00e9nements, activit\u00e9s et h\u00f4tel a \u00e9t\u00e9\u00a0d\u00e9velopp\u00e9.<\/p>\n<p class=\"p1\">La campagne en entier redirige vers une <a href=\"http:\/\/www.tourisme-montreal.org\/blog\/montreal-ignites\/\">page de destination<\/a> qui met de l\u2019avant le forfait \u00e0 dur\u00e9e limit\u00e9e <em>Montr\u00e9al\u00a0Ignites<\/em>.<\/p>\n<p class=\"p1\"><strong><span style=\"color: #000080;\">Cr\u00e9dits<\/span><\/strong><\/p>\n<p class=\"p2\"><span class=\"s1\">CLIENT <\/span>Tourisme Montr\u00e9al.<\/p>\n<p class=\"p2\"><span class=\"s1\">DIRECTION DE CR\u00c9ATION <\/span>Marc Fortin, Marilou Aubin.<\/p>\n<p class=\"p2\"><span class=\"s1\">CR\u00c9ATION <\/span>Guillaume Carrier-Turcotte, Neil Frisby, Eric Poirier, David Purkis.<\/p>\n<p class=\"p3\">PLANIFICATION STRAT\u00c9GIQUE\u00a0<span class=\"s1\">ET EXP\u00c9RIENCE UTILISATEUR <\/span>Alexis Robin, Nicolas Baldovini.<\/p>\n<p class=\"p2\"><span class=\"s1\">SERVICE-CONSEIL <\/span>Audrey Lefebvre, M\u00e9lanie Plourde, Stephanie Pellicer.<\/p>\n<p class=\"p3\">PRODUCTEUR D\u2019AGENCE <span class=\"s2\">Julie Lorazo.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">MONTEUR <\/span>J\u00e9r\u00e9mie Fournier.<\/p>\n<p class=\"p3\">MUSIQUE ET MIX SONORE <span class=\"s2\">Circonflex.<\/span><\/p>\n<p class=\"p3\">PRODUCTION WEB <span class=\"s2\">lg2fabrique.<\/span><\/p>\n<p class=\"p3\">M\u00c9DIAS <span class=\"s2\">Touch\u00e9!<\/span><\/p>\n<p class=\"p3\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_19626\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/montreal-seclate-une-campagne-pour-seduire-les-jeunes-new-yorkais-signee-lg2\/\"  data-item_title=\"Montr\u00e9al s&#039;\u00e9clate, une campagne pour s\u00e9duire les jeunes New-Yorkais, sign\u00e9e lg2\"  data-item_date=\"2015-06-15T00:30:58-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Jusqu\u2019au 15 juillet, Tourisme Montr\u00e9al signe une campagne publicitaire d\u2019envergure cr\u00e9\u00e9e par lg2 et destin\u00e9e au march\u00e9 new-yorkais.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_19626\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/montreal-seclate-une-campagne-pour-seduire-les-jeunes-new-yorkais-signee-lg2\/\"  data-item_title=\"Montr\u00e9al s&#039;\u00e9clate, une campagne pour s\u00e9duire les jeunes New-Yorkais, sign\u00e9e lg2\"  data-item_date=\"2015-06-15T00:30:58-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/19626"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=19626"}],"version-history":[{"count":3,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/19626\/revisions"}],"predecessor-version":[{"id":19631,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/19626\/revisions\/19631"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=19626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=19626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=19626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}