{"id":19740,"date":"2015-06-22T01:30:38","date_gmt":"2015-06-22T05:30:38","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=19740"},"modified":"2015-06-22T15:19:08","modified_gmt":"2015-06-22T19:19:08","slug":"le-ice-bucket-challenge-un-an-plus-tard","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/le-ice-bucket-challenge-un-an-plus-tard\/","title":{"rendered":"Le Ice Bucket Challenge: un an plus tard"},"content":{"rendered":"<p><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/06\/IceBucket.jpg\"><img loading=\"lazy\" class=\"aligncenter wp-image-19747 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/06\/IceBucket.jpg\" alt=\"IceBucket\" width=\"443\" height=\"249\" \/><\/a><\/p>\n<p><span style=\"color: #000080;\"><strong>Il y a un peu moins d\u2019un an, le Ice Bucket Challenge devenait le ph\u00e9nom\u00e8ne viral de l\u2019heure. <\/strong><\/span><\/p>\n<p>Rappelons d\u2019abord quelques donn\u00e9es sur cet \u00e9v\u00e9nement\u00a0:<\/p>\n<ul>\n<li>17 millions de clips produits;<\/li>\n<li>10 milliards de visionnements;<\/li>\n<li>Une port\u00e9e de 440 millions de personnes dans 159 pays.<\/li>\n<\/ul>\n<p>Au-del\u00e0 de ces chiffres, le d\u00e9fi\u00a0a surtout permis de <strong>recueillir plus de 200 millions de dollars et de sensibiliser le monde entier \u00e0 la cause de la scl\u00e9rose lat\u00e9rale amyotrophique (SLA)<\/strong>, aussi appel\u00e9e <a href=\"http:\/\/fr.wikipedia.org\/wiki\/Scl%C3%A9rose_lat%C3%A9rale_amyotrophique\">maladie de Lou Gehrig<\/a>.<\/p>\n<p>Deux organismes ont b\u00e9n\u00e9fici\u00e9 d&rsquo;une grande partie des fonds recueillis gr\u00e2ce au Ice Bucket Challenge : l&rsquo;ALS, Association aux \u00c9tats-Unis et la MDA, Association au Royaume-Uni.<\/p>\n<p>Voici o\u00f9 en sont ces deux organisations un an apr\u00e8s le succ\u00e8s remport\u00e9 par le Ice Bucket Challenge.<\/p>\n<p><span style=\"color: #000080;\"><strong>Une suite logique \u00e0 l\u2019\u00e9t\u00e9 dernier<\/strong><\/span><\/p>\n<p>La MDA a recueilli plus de 13 millions de dollars provenant de 900\u00a0000 donateurs en 2014. Dans une entrevue accord\u00e9e \u00e0 Marketing Week, Chris James, directeur des affaires externes de l&rsquo;organisme, a affirm\u00e9 qu\u2019un de ses principaux d\u00e9fis \u00e9tait actuellement de <strong>maintenir l\u2019int\u00e9r\u00eat pour la cause<\/strong>. Une de ses difficult\u00e9s est qu\u2019il poss\u00e8de tr\u00e8s peu de donn\u00e9es sur tous ses donateurs afin de les relancer.<\/p>\n<p>Cette ann\u00e9e, la MDA a mis en oeuvre la campagne #LastSummer. Centr\u00e9e sur des personnes atteintes de la maladie de Lou Gehrig, celle-ci a \u00e9t\u00e9 lanc\u00e9e en juin. Elle vise notamment \u00e0 remercier ceux qui ont fait le d\u00e9fi l&rsquo;an dernier ainsi qu&rsquo;\u00e0 rappeler certains messages cl\u00e9s, dont le fait qu&rsquo;aucun traitement n&rsquo;est encore disponible \u00e0 ce jour.<\/p>\n<p>Une des affiches li\u00e9es \u00e0 la campagne s&rsquo;est toutefois attir\u00e9 certaines\u00a0<a href=\"http:\/\/www.marketingmagazine.co.uk\/article\/1349609\/ice-bucket-challenge-charity-denies-bad-karma-criticism-follow-up-posters\">critiques<\/a> en raison de l\u2019ambigu\u00eft\u00e9 du message qui y \u00e9tait v\u00e9hicul\u00e9.<\/p>\n<p><span style=\"color: #000080;\"><strong>Le Ice Bucket Challenge de retour en ao\u00fbt<\/strong><\/span><\/p>\n<p>Lors des derniers\u00a0<a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=SCe3BAJRVdI&amp;feature=youtu.be\">Webby Awards<\/a>, Pat Quinn, un des initiateurs du Ice Bucket Challenge, a prononc\u00e9 ces mots : \u00ab<strong>Every august until a cure<\/strong>\u00bb.<\/p>\n<p>C\u2019est dans cet esprit qu\u2019en ao\u00fbt prochain, l&rsquo;ALS Association lance la 2<sup>e<\/sup>\u00a0\u00e9dition du Ice Bucket Challenge. Cette ann\u00e9e, le d\u00e9fi sera associ\u00e9 au mot cl\u00e9 #ALSIceBucketChallenge.<\/p>\n<p>Plusieurs personnes ont \u00e9mis des critiques en lien avec le Ice Bucket Challenge: ils ont notamment pr\u00e9text\u00e9 que <strong>certains avaient r\u00e9alis\u00e9 le d\u00e9fi sans conna\u00eetre l&rsquo;objectif<\/strong>, parfois dans le but d&rsquo;attirer l&rsquo;attention sur eux plut\u00f4t que pour aider la cause.<\/p>\n<p>Esp\u00e9rons que cette ann\u00e9e, alors que le ph\u00e9nom\u00e8ne est moins \u00abtendance\u00bb, les gens continueront de donner et de se mobiliser pour cette grave maladie. Comme le\u00a0<a href=\"http:\/\/www.huffingtonpost.com\/stephen-finger\/als-awareness-month-beyond-the-ice-bucket-challenge_b_7473940.html\">mentionne<\/a>\u00a0Stephen Finger, atteint de SLA, <strong>il faut plus d\u2019un \u00e9t\u00e9 pour changer le futur des gens atteints de la maladie<\/strong>.<\/p>\n<p><span style=\"font-size: 8pt;\">Photo: www.mashable.com<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_19740\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/le-ice-bucket-challenge-un-an-plus-tard\/\"  data-item_title=\"Le Ice Bucket Challenge: un an plus tard\"  data-item_date=\"2015-06-22T01:30:38-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Il y a un peu moins d\u2019un an, le Ice Bucket Challenge devenait le ph\u00e9nom\u00e8ne viral de l\u2019heure : qu&rsquo;en est-il aujourd&rsquo;hui ? <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_19740\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/le-ice-bucket-challenge-un-an-plus-tard\/\"  data-item_title=\"Le Ice Bucket Challenge: un an plus tard\"  data-item_date=\"2015-06-22T01:30:38-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[137,1],"tags":[1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/19740"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=19740"}],"version-history":[{"count":5,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/19740\/revisions"}],"predecessor-version":[{"id":19839,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/19740\/revisions\/19839"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=19740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=19740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=19740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}