{"id":19819,"date":"2015-06-19T01:30:21","date_gmt":"2015-06-19T05:30:21","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=19819"},"modified":"2015-06-19T12:57:33","modified_gmt":"2015-06-19T16:57:33","slug":"cet-ete-saisissez-leffet-quebec-avec-cossette-et-loffice-du-tourisme-de-quebec","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/cet-ete-saisissez-leffet-quebec-avec-cossette-et-loffice-du-tourisme-de-quebec\/","title":{"rendered":"Cet \u00e9t\u00e9, \u00ab Saisissez L\u2019effet Qu\u00e9bec \u00bb,  avec Cossette et l\u2019Office du tourisme de Qu\u00e9bec"},"content":{"rendered":"<p class=\"p1\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/06\/01_OTQ_LaPresse_Plus.jpg\"><img loading=\"lazy\" class=\"aligncenter wp-image-19820 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/06\/01_OTQ_LaPresse_Plus-1024x768.jpg\" alt=\"01_OTQ_LaPresse_Plus\" width=\"527\" height=\"395\" \/><\/a><\/p>\n<p class=\"p1\"><strong><span class=\"s1\" style=\"color: #000080;\">Le 19 juin 2015 &#8211; <a href=\"http:\/\/cossette.com\/\">Cossette<\/a> lance la toute nouvelle campagne estivale de l\u2019<a href=\"http:\/\/www.quebecregion.com\/fr\/\">Office du tourisme de Qu\u00e9bec<\/a> (OTQ), sous le th\u00e8me \u00ab Saisissez L\u2019effet Qu\u00e9bec\u00bb. <\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">L\u2019offensive int\u00e9gr\u00e9e\u00a0 a pour but de rappeler les nombreux avantages du passeport rabais, version estivale (<a href=\"http:\/\/xn--passeportt-j7ab.com\/\"><span class=\"s2\">Passeport\u00c9t\u00e9.com<\/span><\/a>), qui poss\u00e8de une multitude d&rsquo;offres all\u00e9chantes pour d\u00e9couvrir la diversit\u00e9 touristique de Qu\u00e9bec. \u00c0 nouveau, on veut inciter les familles \u00e0 se rendre dans la Capitale-Nationale durant la belle saison.<\/span><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/n6js1-TaN4M\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote>\n<p class=\"p2\"><span class=\"s1\" style=\"font-size: 12pt;\">L\u2019OTQ poursuit ses offensives publicitaires dans un contexte de marketing r\u00e9invent\u00e9. Nous sommes fiers d\u2019innover en choisissant des campagnes qui sortent des m\u00e9thodes traditionnelles et nous poursuivrons dans cette voie en utilisant de nouvelles strat\u00e9gies cr\u00e9atives et \u00e9volutives. \u00bb mentionne Andr\u00e9 Roy, le directeur de l\u2019OTQ.<\/span><\/p>\n<\/blockquote>\n<p class=\"p2\"><span class=\"s1\">En lien avec la plateforme d\u00e9velopp\u00e9e l\u2019hiver dernier, de paire avec le studio d&rsquo;animation Squeeze, Cossette a r\u00e9alis\u00e9 une campagne \u00e0 dominance num\u00e9rique. D\u2019abord, un cahier num\u00e9rique hors-s\u00e9rie a \u00e9t\u00e9 int\u00e9gr\u00e9 \u00e0 La Presse+, faisant de l\u2019OTQ la premi\u00e8re destination touristique \u00e0 publier un magazine dans la plateforme. \u00ab Escapade Qu\u00e9bec \u00bb met en lumi\u00e8re les nombreux \u00e9l\u00e9ments distinctifs et richesses de la Capitale-Nationale, \u00e0 travers 14 \u00e9crans diffus\u00e9s sur 60 jours cons\u00e9cutifs.<\/span><\/p>\n<blockquote>\n<p class=\"p2\"><span style=\"font-size: 12pt;\">Le hors-s\u00e9rie\u00a0Magazine Escapade Qu\u00e9bec\u00a0actuellement disponible dans La Presse+ est le fruit de la mise en commun des forces de l\u2019Office du tourisme de Qu\u00e9bec, de Cossette et de l\u2019\u00e9quipe de La Presse. Positionnant la grande r\u00e9gion de Qu\u00e9bec comme une destination touristique de premier plan, ce magazine tactile et interactif propose un univers visuel tr\u00e8s attrayant, fort et int\u00e9gr\u00e9 qui accompagne le lecteur tout au long de sa consultation et donne vie aux diff\u00e9rentes activit\u00e9s et attractions propos\u00e9es. Les diverses fonctionnalit\u00e9s multim\u00e9dias et interactives de La Presse+ y sont astucieusement mises au service d\u2019une exp\u00e9rience immersive, ludique et captivante. \u00bb, a comment\u00e9 Luc Tremblay, vice-pr\u00e9sident, Ventes de La Presse.<\/span><\/p>\n<\/blockquote>\n<p class=\"p2\"><span class=\"s1\">Des publicit\u00e9s imprim\u00e9es se retrouvent aussi dans la version papier de La Presse. \u00c9galement, afin de rejoindre les familles durant l\u2019\u00e9t\u00e9, de l&rsquo;affichage dans les trains de banlieue, de l&rsquo;activation sur le terrain dans diff\u00e9rentes propri\u00e9t\u00e9s dont La Ronde et le Zoo de Granby ainsi que plusieurs banni\u00e8res et publications commandit\u00e9es sur les r\u00e9seaux sociaux compl\u00e8tent les moyens de la campagne.<\/span><\/p>\n<p><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/06\/Train_vvv.jpg\"><img loading=\"lazy\" class=\"aligncenter wp-image-19821 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/06\/Train_vvv-1024x683.jpg\" alt=\"Empty poster on train; Shutterstock ID 115967425\" width=\"507\" height=\"338\" \/><\/a><\/p>\n<p><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/06\/LP-pleinepage-1.jpg\"><img loading=\"lazy\" class=\"aligncenter wp-image-19822 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/06\/LP-pleinepage-1-1024x997.jpg\" alt=\"LP-pleinepage (1)\" width=\"608\" height=\"592\" \/><\/a><\/p>\n<p><span style=\"color: #000080;\"><b>Cr\u00e9dits<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Client\u00a0: <\/b>Office du tourisme de Qu\u00e9bec.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Agence :<\/b> Cossette.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Studio d\u2019animation<\/b>\u00a0: Squeeze- Denis Dor\u00e9, Patrick Beaulieu.<\/span><\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" 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