{"id":20853,"date":"2015-07-24T00:31:23","date_gmt":"2015-07-24T04:31:23","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=20853"},"modified":"2015-07-27T10:31:09","modified_gmt":"2015-07-27T14:31:09","slug":"mentos-et-cossette-vous-invitent-dans-un-monde-daventure","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/mentos-et-cossette-vous-invitent-dans-un-monde-daventure\/","title":{"rendered":"Mentos et Cossette vous invitent dans un monde d\u2019aventure"},"content":{"rendered":"<p class=\"p1\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/07\/Capture-d\u2019\u00e9cran-2015-07-23-\u00e0-16.49.02.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-20857 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/07\/Capture-d\u2019\u00e9cran-2015-07-23-\u00e0-16.49.02.png\" alt=\"Capture d\u2019\u00e9cran 2015-07-23 \u00e0 16.49.02\" width=\"370\" height=\"192\" \/><\/a><\/p>\n<p class=\"p1\"><strong><span class=\"s1\" style=\"color: #000080;\">Le 23 juillet 2015 \u2014 <a href=\"http:\/\/cossette.com\/\">Cossette<\/a> lance une toute nouvelle campagne int\u00e9gr\u00e9e pour Mentos, afin de souligner son partenariat avec l\u2019\u00e9mission \u00abThe Amazing Race Canada\u00bb, dont la troisi\u00e8me saison est diffus\u00e9e en ce moment sur le r\u00e9seau de t\u00e9l\u00e9vision CTV. <\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">Dans le cadre de ce partenariat, Cossette a con\u00e7u un jeu interactif et immersif qui invite le public \u00e0 vivre l\u2019exp\u00e9rience de l\u2019\u00e9mission \u00e0 la maison, en explorant virtuellement le monde et en relevant des d\u00e9fis.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Sur 5 continents, les participants doivent rep\u00e9rer des gommes Mentos \u00e0 m\u00eame Google street view et r\u00e9pondre \u00e0 des questions d\u2019ordre g\u00e9ographique et culturel. De plus, des indices r\u00e9v\u00e9l\u00e9s uniquement sur les m\u00e9dias sociaux leur permettent de d\u00e9bloquer du contenu cach\u00e9. \u00c0 gagner : 25 000$ en prix \u00e0 gagner sur <a href=\"http:\/\/www.unmondedaventure.ca\/\"><span class=\"s2\">www.unmondedaventure.ca<\/span><\/a><\/span><\/p>\n<blockquote>\n<p class=\"p2\"><span class=\"s1\" style=\"font-size: 12pt;\">Ce concours est le parfait exemple d\u2019une belle int\u00e9gration entre le produit et l\u2019annonceur. Le jeu permet aux usagers d\u2019aller plus loin dans l\u2019exp\u00e9rience \u00abThe Amazing Race\u00bb et de participer, \u00e0 leur fa\u00e7on, \u00e0 l\u2019\u00e9mission\u00bbmentionne Antoine B\u00e9cotte, chef de la cr\u00e9ation chez Cossette.\u00a0<\/span><\/p>\n<\/blockquote>\n<p class=\"p2\"><span class=\"s1\">D\u2019ailleurs, lors du troisi\u00e8me \u00e9pisode de la saison, les participants de l\u2019\u00e9mission ont d\u00fb surmonter une \u00e9preuve similaire au jeu, au c\u0153ur de l\u2019Argentine.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Cette campagne int\u00e9gr\u00e9e comprend deux messages t\u00e9l\u00e9vis\u00e9s de 10 et de 30 secondes, des bandeaux publicitaires durant l\u2019\u00e9mission pour inviter les gens sur le site du concours, du contenu \u00a0vid\u00e9o exclusif et des banni\u00e8res web, notamment sur la page de CTV ainsi que sur le r\u00e9seau Bell M\u00e9dia.<\/span><\/p>\n<p class=\"p2\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/Flxhqs-Wcck\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p2\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/BRrdXua-eIU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p2\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/a3sU9Djyjds\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000080;\"><b>CR\u00c9DITS\u00a0<\/b><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Client\u00a0: Mentos (Perfetti Van Melle).<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Agence\u00a0: Cossette.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Son\u00a0: La Majeure.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Effets visuels\u00a0: Rodeo FX.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000080;\"><b>\u00c0 PROPOS DE COSSETTE<\/b><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Cossette est une agence de communication marketing enti\u00e8rement int\u00e9gr\u00e9e qui occupe une position dominante au Canada et qui peut utiliser, au besoin, un r\u00e9seau d\u2019agences sp\u00e9cialis\u00e9es \u0153uvrant \u00e0 l\u2019international. Cossette, c\u2019est une communaut\u00e9 de talents, un rassemblement unique d\u2019expertises et de cr\u00e9ativit\u00e9 qui b\u00e2tit pour ses clients des marques fortes et maintient un dialogue avec les consommateurs. Cossette compte des bureaux \u00e0 Qu\u00e9bec, Montr\u00e9al, Toronto, Vancouver et Halifax.<\/span><\/p>\n<p class=\"p2\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_20853\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/mentos-et-cossette-vous-invitent-dans-un-monde-daventure\/\"  data-item_title=\"Mentos et Cossette vous invitent dans un monde d\u2019aventure\"  data-item_date=\"2015-07-24T00:31:23-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cossette lance une toute nouvelle campagne int\u00e9gr\u00e9e pour Mentos, afin de souligner son partenariat avec l\u2019\u00e9mission \u00abThe Amazing Race Canada\u00bb, dont la troisi\u00e8me saison est diffus\u00e9e en ce moment sur le r\u00e9seau de t\u00e9l\u00e9vision CTV.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_20853\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/mentos-et-cossette-vous-invitent-dans-un-monde-daventure\/\"  data-item_title=\"Mentos et Cossette vous invitent dans un monde d\u2019aventure\"  data-item_date=\"2015-07-24T00:31:23-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[206,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/20853"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=20853"}],"version-history":[{"count":4,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/20853\/revisions"}],"predecessor-version":[{"id":20886,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/20853\/revisions\/20886"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=20853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=20853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=20853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}