{"id":21152,"date":"2015-08-12T02:32:50","date_gmt":"2015-08-12T06:32:50","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=21152"},"modified":"2015-08-11T16:19:20","modified_gmt":"2015-08-11T20:19:20","slug":"publicite-sur-twitter-un-nouvel-editeur-pour-economiser-du-temps","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/publicite-sur-twitter-un-nouvel-editeur-pour-economiser-du-temps\/","title":{"rendered":"Publicit\u00e9 sur Twitter : un nouvel \u00e9diteur pour \u00e9conomiser du temps"},"content":{"rendered":"<p><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/06\/twitter-messagerie-logo.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-19846 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/06\/twitter-messagerie-logo.png\" alt=\"twitter-messagerie-logo\" width=\"294\" height=\"168\" \/><\/a><\/p>\n<p><strong><span style=\"color: #000080;\">Au cours des prochaines semaines, Twitter mettra \u00e0 la disposition de tous ses annonceurs un nouvel \u00e9diteur de publicit\u00e9s.<\/span><\/strong><\/p>\n<p>Cet outil permettra de rapidement modifier les param\u00e8tres des campagnes pr\u00e9vues sur le r\u00e9seau, ou encore d&rsquo;en cr\u00e9er de nouvelles.\u00a0Il\u00a0n\u00e9cessite le t\u00e9l\u00e9chargement d&rsquo;un tableur Excel, o\u00f9 tous les param\u00e8tres des campagnes pourront \u00eatre modifi\u00e9s (budget, ciblage, date de fin de campagne, etc.)<\/p>\n<p><strong>Le principal avantage de cet outil in\u00e9dit est de faire \u00e9conomiser du temps aux gestionnaires de campagn<\/strong>e. Pour l&rsquo;instant, ceux-ci doivent faire tous ces changements manuellement, un processus que les \u00e9quipes de Twitter reconnaissent \u00eatre parfois long.<\/p>\n<p>Sur le <a href=\"https:\/\/blog.twitter.com\/2015\/introducing-ads-editor\">blogue officiel<\/a> de Twitter, une vid\u00e9o pr\u00e9sentant le nouvel \u00e9diteur de publicit\u00e9s permet de juger de la pr\u00e9tendue simplicit\u00e9 de l&rsquo;outil, qui est d\u00e9j\u00e0 disponible pour quelques d\u00e9tenteurs de compte.<\/p>\n<p><span style=\"color: #000080;\"><strong>Rattraper Facebook<\/strong><\/span><\/p>\n<p>Cette nouveaut\u00e9 s&rsquo;ajoute aux autres <a href=\"http:\/\/isarta.com\/infos\/?p=16284\">am\u00e9liorations apport\u00e9es<\/a> par Twitter \u00e0 son offre publicitaire dans les derniers mois.<\/p>\n<p>Encore une fois,<strong> l&rsquo;entreprise californienne est en mode rattrapage face \u00e0 Facebook<\/strong>. Le r\u00e9seau social comptant le plus de membres \u00e0 travers le monde poss\u00e8de d\u00e9j\u00e0 un outil de gestion de campagnes, Power Editor, qui utilise \u00e9galement Excel.<\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_21152\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/publicite-sur-twitter-un-nouvel-editeur-pour-economiser-du-temps\/\"  data-item_title=\"Publicit\u00e9 sur Twitter : un nouvel \u00e9diteur pour \u00e9conomiser du temps\"  data-item_date=\"2015-08-12T02:32:50-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Au cours des prochaines semaines, Twitter mettra \u00e0 la disposition de tous ses annonceurs un nouvel \u00e9diteur de publicit\u00e9s.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_21152\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/publicite-sur-twitter-un-nouvel-editeur-pour-economiser-du-temps\/\"  data-item_title=\"Publicit\u00e9 sur Twitter : un nouvel \u00e9diteur pour \u00e9conomiser du temps\"  data-item_date=\"2015-08-12T02:32:50-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[137,1],"tags":[186,1489],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/21152"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=21152"}],"version-history":[{"count":6,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/21152\/revisions"}],"predecessor-version":[{"id":21294,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/21152\/revisions\/21294"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=21152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=21152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=21152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}