{"id":2145,"date":"2014-03-27T12:46:14","date_gmt":"2014-03-27T16:46:14","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=2145"},"modified":"2014-03-27T13:19:23","modified_gmt":"2014-03-27T17:19:23","slug":"un-tiers-du-traffic-publicitaire-serait-faux","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/un-tiers-du-traffic-publicitaire-serait-faux\/","title":{"rendered":"Plus du tiers du trafic publicitaire en ligne serait faux"},"content":{"rendered":"<p><span style=\"line-height: 1.5em;\">Le Wall Street Journal l&rsquo;affirme haut et fort; une crise est \u00e0 na\u00eetre dans le monde de la publicit\u00e9 en ligne et plusieurs publicitaires le savent d\u00e9j\u00e0. En effet, plus de 36% du trafic g\u00e9n\u00e9r\u00e9 par les publicit\u00e9s en ligne serait faux et d\u00fb \u00e0 des robots automatis\u00e9s et d&rsquo;ordinateurs infect\u00e9s destin\u00e9s \u00e0 cliquer artificiellement sur les liens publicitaires au hasard de visites, la plupart du temps dans le but de gonfler les revenus publicitaires des \u00e9diteurs qui diffusent ces annonces.<\/span><\/p>\n<p>Cette d\u00e9couverte ne semble pas d\u00e9courager les web marketeurs puisque les d\u00e9penses en ligne continuent \u00e0 cro\u00eetre de mani\u00e8re fulgurante, la raison en est simple; m\u00eame si ceci est connu de beaucoup, le march\u00e9 de la visibilit\u00e9 en ligne est trop importante pour que les publicitaires laissent tomber le g\u00e2teau et les 2\/3 de clics restants qui ne sont pas frauduleux.<\/p>\n<p>Le temps de trouver une solution concr\u00e8te \u00e0 ce ph\u00e9nom\u00e8ne, il faudra tout simplement vivre avec le fait qu&rsquo;au moins le tiers de votre d\u00e9pense publicitaire en ligne est g\u00e9n\u00e9ralement tout bonnement jet\u00e9 \u00e0 la poubelle.<\/p>\n<p>Voir l&rsquo;article (en anglais) sur le site du <a href=\"http:\/\/online.wsj.com\/news\/articles\/SB10001424052702304026304579453253860786362\">Wall Street Journal<\/a><\/p>\n<p><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/03\/UnseenHand.jpg\"><img loading=\"lazy\" alt=\"UnseenHand\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/03\/UnseenHand.jpg\" width=\"262\" height=\"227\" \/><\/a><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_2145\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/un-tiers-du-traffic-publicitaire-serait-faux\/\"  data-item_title=\"Plus du tiers du trafic publicitaire en ligne serait faux\"  data-item_date=\"2014-03-27T12:46:14-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le Wall Street Journal l&rsquo;affirme haut et fort; une crise est \u00e0 na\u00eetre dans le monde de la publicit\u00e9 en ligne et plusieurs publicitaires le savent d\u00e9j\u00e0. En effet, plus de 36% du trafic g\u00e9n\u00e9r\u00e9 par les publicit\u00e9s en ligne serait faux et d\u00fb \u00e0 des robots automatis\u00e9s et d&rsquo;ordinateurs infect\u00e9s destin\u00e9s \u00e0 cliquer artificiellement [&hellip;]<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_2145\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/un-tiers-du-traffic-publicitaire-serait-faux\/\"  data-item_title=\"Plus du tiers du trafic publicitaire en ligne serait faux\"  data-item_date=\"2014-03-27T12:46:14-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,1],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/2145"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=2145"}],"version-history":[{"count":11,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/2145\/revisions"}],"predecessor-version":[{"id":2157,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/2145\/revisions\/2157"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=2145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=2145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=2145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}