{"id":21576,"date":"2015-08-20T02:54:24","date_gmt":"2015-08-20T06:54:24","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=21576"},"modified":"2015-08-20T12:06:14","modified_gmt":"2015-08-20T16:06:14","slug":"la-banque-nationale-et-sid-lee-adoptent-lhumour-pour-promouvoir-le-virement-interacmd","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la-banque-nationale-et-sid-lee-adoptent-lhumour-pour-promouvoir-le-virement-interacmd\/","title":{"rendered":"La Banque Nationale et Sid Lee adoptent l\u2019humour pour promouvoir le Virement Interac"},"content":{"rendered":"<p class=\"p2\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/08\/Capture-d\u2019\u00e9cran-2015-08-20-\u00e0-11.55.53.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-21577 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/08\/Capture-d\u2019\u00e9cran-2015-08-20-\u00e0-11.55.53.png\" alt=\"Capture d\u2019\u00e9cran 2015-08-20 \u00e0 11.55.53\" width=\"598\" height=\"271\" \/><\/a><\/p>\n<p class=\"p2\"><span style=\"color: #000080;\"><b>\u00c0 l\u2019occasion du Festival Juste pour rire, la <a href=\"https:\/\/www.bnc.ca\/fr\/particuliers.html\">Banque Nationale<\/a> s\u2019est associ\u00e9e avec l\u2019humoriste Mehdi Bousaidan pour inviter des passants \u00e0 relever tout un d\u00e9fi. <\/b><\/span><\/p>\n<p class=\"p2\"><span style=\"color: #333333;\">Ils devaient trouver le moyen d\u2019offrir 2 $ \u00e0 Mehdi en \u00e9change de billets de spectacle. Le hic : l\u2019humoriste \u00e9tait enferm\u00e9 dans une bo\u00eete de plexi-verre. <\/span><\/p>\n<p class=\"p2\">Il n\u2019\u00e9tait pas possible de glisser des billets ou des pi\u00e8ces \u00e0 Mehdi \u00e0 travers le plexi-verre. Pour gagner une paire de billets de spectacle, il fallait \u00eatre astucieux et penser \u00e0 lui envoyer 2 $ par Virement Interac sur son t\u00e9l\u00e9phone mobile.<\/p>\n<p class=\"p2\">En effet, le Virement Interac permet \u00e0 des particuliers de transf\u00e9rer des fonds \u00e0 une autre personne n\u2019importe o\u00f9, n\u2019importe quand. C\u2019est ce que la Banque Nationale cherchait \u00e0 mettre en lumi\u00e8re lorsqu\u2019elle a fait appel \u00e0 l\u2019agence <a href=\"http:\/\/sidlee.com\/\">Sid Lee<\/a> qui a r\u00e9alis\u00e9 l\u2019\u00e9v\u00e9nement.<\/p>\n<blockquote>\n<p class=\"p2\"><span style=\"font-size: 12pt;\">Nombreux sont ceux qui ont adopt\u00e9 le Virement Interac et nous avons imagin\u00e9 une fa\u00e7on ludique de les r\u00e9compenser, tout en faisant la promotion des aspects pratiques et s\u00e9curitaires de cette m\u00e9thode de paiement, \u00bb explique St\u00e9phane Alozy, vice-pr\u00e9sident et associ\u00e9 chez Sid Lee.<\/span><\/p>\n<\/blockquote>\n<p class=\"p2\">L\u2019\u00e9v\u00e9nement a \u00e9t\u00e9 film\u00e9 et diffus\u00e9 sur le web en format banni\u00e8res et pr\u00e9-vid\u00e9o, ainsi que sur les m\u00e9dias sociaux. La campagne a \u00e9galement \u00e9t\u00e9 d\u00e9clin\u00e9e en format imprim\u00e9, sur lequel on \u00e9voque des situations de tous les jours o\u00f9 des amis et des proches \u00abprennent Interac\u00bb.<\/p>\n<p class=\"p2\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/hNz1S1tJQDo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p2\"><span style=\"color: #000080;\"><b>Cr\u00e9dits <\/b><\/span><\/p>\n<p class=\"p2\">Annonceur : Banque Nationale \u2013 Lise-Anne Amyot, Myl\u00e8ne Loiselle, St\u00e9phanie Plessis-B\u00e9lair, Annie Gagnier, Claude Perreault<\/p>\n<p class=\"p2\">Agence : Sid Lee<\/p>\n<p class=\"p2\">Direction cr\u00e9ative : Marie-\u00c9laine Benoit Conception-r\u00e9daction : Alain Forget Direction artistique : Nicolas Baillargeon Service-conseil : St\u00e9phane Alozy, Chlo\u00e9 Garel, F\u00e9eniscya Roy<\/p>\n<p class=\"p2\">Production d\u2019agence : Jimmy Lee \u2013 St\u00e9phanie Merizzi<\/p>\n<p class=\"p2\">R\u00e9alisation : Michael Lalancette<\/p>\n<p class=\"p2\">Production\u00a0graphique : Graphiques M&amp;H<\/p>\n<p class=\"p2\">M\u00e9dia : Adviso<\/p>\n<p class=\"p2\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_21576\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  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associ\u00e9e avec l\u2019humoriste Mehdi Bousaidan pour inviter des passants \u00e0 relever tout un d\u00e9fi.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_21576\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  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