{"id":21702,"date":"2015-08-25T02:55:09","date_gmt":"2015-08-25T06:55:09","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=21702"},"modified":"2015-08-25T10:35:32","modified_gmt":"2015-08-25T14:35:32","slug":"lg2-actualise-la-marque-energie","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lg2-actualise-la-marque-energie\/","title":{"rendered":"lg2 actualise la marque \u00c9NERGIE"},"content":{"rendered":"<p class=\"p1\">\n<p class=\"p1\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/08\/OOH-g\u00e9n\u00e9rique.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-21705 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/08\/OOH-g\u00e9n\u00e9rique-1024x291.png\" alt=\"OOH g\u00e9n\u00e9rique\" width=\"549\" height=\"156\" \/><\/a><\/p>\n<p class=\"p1\"><strong><span class=\"s1\" style=\"color: #000080;\">Le 25 ao\u00fbt 2015 &#8211; Apr\u00e8s une r\u00e9vision compl\u00e8te de son positionnement strat\u00e9gique, la station a pris la d\u00e9cision de ne pas renouveler sa licence avec NRJ et de redevenir \u00c9NERGIE. <a href=\"http:\/\/www.bellmedia.ca\/\">Bell M\u00e9dia<\/a> a donc confi\u00e9 \u00e0 <a href=\"http:\/\/lg2.com\/fr\">lg2<\/a> le mandat de cr\u00e9er la nouvelle identit\u00e9 de marque \u00c9NERGIE (par l\u2019unit\u00e9 de design <a href=\"http:\/\/lg2boutique.com\/fr\">lg2boutique<\/a>) ainsi que sa campagne de lancement. <\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">Ce changement vient affirmer haut et fort une nouvelle programmation, la venue de nouveaux animateurs et une tonalit\u00e9 compl\u00e8tement r\u00e9vis\u00e9e.<\/span><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/ROn9VejffSc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\">\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 12pt;\">Par sa personnalit\u00e9 divertissante, ludique, intense et inspirante, il est clair que \u00c9NERGIE stimule plus que jamais l\u2019esprit de ses auditeurs.\u00a0Autant son identit\u00e9 que sa campagne de lancement devaient renforcer cette nouvelle position \u00bb, mentionne Joanne Lamoureux, directrice principale du marketing et des communications.<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\">Soutenue par la signature \u00ab<strong>Toujours en t\u00eate<\/strong>\u00bb, la campagne de lancement met les animateurs et la nouvelle identit\u00e9 au centre de la cr\u00e9ation dans une tonalit\u00e9 qui annonce clairement un contenu renouvel\u00e9 \u00e0 la fois dr\u00f4le et intelligent.<\/p>\n<blockquote>\n<p class=\"p1\"><span style=\"font-size: 12pt;\">C&rsquo;est la notion de ralliement qui nous a inspir\u00e9s. Ralliement des dix fr\u00e9quences du r\u00e9seau \u00c9NERGIE, des auditeurs et des animateurs sous un m\u00eame drapeau, mais nous voulions aussi que les auditeurs se sentent pr\u00e8s des animateurs. Les deux \u00ab E \u00bb de \u00c9NERGIE se rassemblent pour former l&rsquo;ic\u00f4ne-drapeau du r\u00e9seau. Un symbole fort et instantan\u00e9ment iconique qui se d\u00e9cline de multiples fa\u00e7ons \u00bb, ajoute Claude Auchu, associ\u00e9 et vice-pr\u00e9sident cr\u00e9ation, design.<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\">\n<p class=\"p1\"><span class=\"s1\">Le d\u00e9ploiement de la campagne comprend trois messages t\u00e9l\u00e9, trois messages radio, des panneaux \u00e0 Montr\u00e9al et dans le reste du Qu\u00e9bec, de l\u2019affichage sauvage, des banni\u00e8res web et La Presse+ ainsi que l\u2019habillages de diff\u00e9rents sites.<\/span><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/xJcl2ptdUOo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/iZNsIrr1Yv8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/9PYgv-QUJc4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><strong><span style=\"color: #000080;\">Cr\u00e9dits<\/span><\/strong><\/p>\n<p class=\"p1\">Clients: Mario Cl\u00e9ment, Joanne Lamoureux, Carole F\u00e9r\u00e9.<\/p>\n<p class=\"p1\">Direction de la cr\u00e9ation:\u00a0Claude Auchu et Marc Fortin.<\/p>\n<p class=\"p1\">Design:\u00a0\u00c9lise Cropsal et Jean-Philippe Dugal.<\/p>\n<p class=\"p1\">Cr\u00e9ation pub.:\u00a0Genevi\u00e8ve Jannelle, Jean-Fran\u00e7ois Clermont et Guillaume Ferron.<\/p>\n<p class=\"p1\">Planification strat\u00e9gique:\u00a0P\u00e9n\u00e9lope Fournier.<\/p>\n<p class=\"p1\">Service-conseil:\u00a0Samia Chebeir, Antoine Levasseur, Delphine Lombard, Julie Pilon et Arianne Goulet.<\/p>\n<p class=\"p1\">Production imprim\u00e9e:\u00a0g2fabrique.<\/p>\n<p class=\"p1\">Producteur d&rsquo;agence:\u00a0Julie Lorazo.<\/p>\n<p class=\"p1\">Photographe:\u00a0Julien Faug\u00e8re.<\/p>\n<p class=\"p1\">R\u00e9alisateur:\u00a0Julien Demers-Arsenault.<\/p>\n<p class=\"p1\">DOP:\u00a0Jean-Fran\u00e7ois Lord.<\/p>\n<p class=\"p1\">Maison de prod. \/ Producteur: Les Enfants.<\/p>\n<p class=\"p1\">Post-production:\u00a0Fly Studio.<\/p>\n<p class=\"p1\">Studio de son \/ Ing\u00e9nieur:\u00a0BLVD, Bell M\u00e9dia et Peak M\u00e9dia.<\/p>\n<p class=\"p1\">Monteur:\u00a0Hubert Hayaud.<\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_21702\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lg2-actualise-la-marque-energie\/\"  data-item_title=\"lg2 actualise la marque \u00c9NERGIE\"  data-item_date=\"2015-08-25T02:55:09-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s une r\u00e9vision compl\u00e8te de son positionnement strat\u00e9gique, la station a pris la d\u00e9cision de ne pas renouveler sa licence avec NRJ et de redevenir \u00c9NERGIE. Bell M\u00e9dia a donc confi\u00e9 \u00e0 lg2 le mandat de cr\u00e9er la nouvelle identit\u00e9 de marque \u00c9NERGIE (par l\u2019unit\u00e9 de design lg2boutique) ainsi que sa campagne de lancement.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_21702\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lg2-actualise-la-marque-energie\/\"  data-item_title=\"lg2 actualise la marque \u00c9NERGIE\"  data-item_date=\"2015-08-25T02:55:09-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/21702"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=21702"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/21702\/revisions"}],"predecessor-version":[{"id":21710,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/21702\/revisions\/21710"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=21702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=21702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=21702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}