{"id":21913,"date":"2015-09-01T03:45:43","date_gmt":"2015-09-01T07:45:43","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=21913"},"modified":"2015-09-01T08:44:57","modified_gmt":"2015-09-01T12:44:57","slug":"google-payez-vos-snacks-avec-une-photo","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/google-payez-vos-snacks-avec-une-photo\/","title":{"rendered":"Google: payez vos snacks avec une photo!"},"content":{"rendered":"<p><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/08\/Capture-d\u2019\u00e9cran-2015-08-31-\u00e0-11.03.43.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-21920 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/08\/Capture-d\u2019\u00e9cran-2015-08-31-\u00e0-11.03.43.png\" alt=\"Capture d\u2019\u00e9cran 2015-08-31 \u00e0 11.03.43\" width=\"520\" height=\"260\" \/><\/a><\/p>\n<p><strong><span style=\"color: #000080;\">Cet \u00e9t\u00e9, un camion de cuisine de rue estampill\u00e9 Google a sillonn\u00e9 les villes de New York, Los Angeles, Portland et Austin. La firme de Cupertino se serait-elle mis \u00e0 la bouffe?<\/span><\/strong><\/p>\n<p>Eh bien&#8230; non (et c&rsquo;est s\u00fbrement tant mieux). Si le camion proposait bel et bien de la nourriture, le but de ce <em>stunt<\/em> \u00e9tait de <strong>promouvoir le\u00a0lancement de la derni\u00e8re application de stockage d&rsquo;images Google Photos<\/strong>, mise sur le march\u00e9 en juin dernier. L&rsquo;id\u00e9e? Payer sa gaufre ou sa glace avec une photo. Mais attention, ce n&rsquo;est pas si facile!<\/p>\n<p>Pour manger \u00e0 l&rsquo;oeil, les passants int\u00e9ress\u00e9s ont en effet eu \u00e0 remporter un d\u00e9fi qui consiste <strong>\u00e0 trouver dans leur t\u00e9l\u00e9phone, en 20 secondes maximum, une photo dont le th\u00e8me correspond \u00e0 celui propos\u00e9 par l&rsquo;un des employ\u00e9s du camion<\/strong>. Bateau, chat, plage, statue&#8230; Une fois la th\u00e9matique impos\u00e9e, la course contre la montre commence pour trouver le clich\u00e9 correspondant.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/r0QSQANxY08\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Le but de la d\u00e9marche est de <strong>mettre de l&rsquo;avant\u00a0la fonction de recherche intelligente de Google Photos<\/strong>, qui\u00a0analyse le contenu des photos et permet de les trier par th\u00e9matiques, ce qui les rend plus faciles \u00e0 retrouver par mot-cl\u00e9.<\/p>\n<p>En cas de match parfait entre le th\u00e8me et la photo, le participant se voit offrir une collation\u00a0cons\u00e9quente. En cas d&rsquo;\u00e9chec, on re\u00e7oit tout de m\u00eame\u00a0un petit <em>snack<\/em>, le tout accompagn\u00e9 d&rsquo;une d\u00e9monstration pour utiliser au mieux l&rsquo;application de Google.<\/p>\n<p>Une fa\u00e7on sympathique d&rsquo;attirer l&rsquo;attention des consommateurs, imagin\u00e9e par l&rsquo;agence <a href=\"http:\/\/www.deeplocal.com\/\">DeepLocal<\/a>. Qu&rsquo;en pensez-vous?<\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_21913\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/google-payez-vos-snacks-avec-une-photo\/\"  data-item_title=\"Google: payez vos snacks avec une photo!\"  data-item_date=\"2015-09-01T03:45:43-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cet \u00e9t\u00e9, un camion de cuisine de rue estampill\u00e9 Google a sillonn\u00e9 les villes de New York, Los Angeles, Portland et Austin. La firme de Cupertino se serait-elle mis \u00e0 la bouffe?<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_21913\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/google-payez-vos-snacks-avec-une-photo\/\"  data-item_title=\"Google: payez vos snacks avec une photo!\"  data-item_date=\"2015-09-01T03:45:43-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[137,3],"tags":[206],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/21913"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=21913"}],"version-history":[{"count":5,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/21913\/revisions"}],"predecessor-version":[{"id":21966,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/21913\/revisions\/21966"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=21913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=21913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=21913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}