{"id":22100,"date":"2015-09-03T03:29:20","date_gmt":"2015-09-03T07:29:20","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=22100"},"modified":"2015-09-08T14:29:11","modified_gmt":"2015-09-08T18:29:11","slug":"lg2-lance-la-nouvelle-campagne-de-z-faut-z-pour-le-croire","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lg2-lance-la-nouvelle-campagne-de-z-faut-z-pour-le-croire\/","title":{"rendered":"lg2 lance la nouvelle campagne de Z, \u00abFaut Z pour le croire\u00bb"},"content":{"rendered":"<p class=\"p1\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/Z-t\u00e9l\u00e9-Panneau-nus-pendant-21-jours.jpeg\"><img loading=\"lazy\" class=\"aligncenter wp-image-22101 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/Z-t\u00e9l\u00e9-Panneau-nus-pendant-21-jours-1024x656.jpeg\" alt=\"Z t\u00e9l\u00e9 - Panneau nus pendant 21 jours\" width=\"584\" height=\"374\" \/><\/a><\/p>\n<p class=\"p1\"><strong><span style=\"color: #000080;\">Le 3 septembre 2015 &#8211; Afin de mieux faire conna\u00eetre le positionnement de marque de la cha\u00eene de t\u00e9l\u00e9 Z, <a href=\"http:\/\/www.bellmedia.ca\/fr\/\">Bell M\u00e9dia<\/a> a mandat\u00e9 <a href=\"http:\/\/lg2.com\/fr\">lg2<\/a>\u00a0pour d\u00e9velopper sa campagne de lancement automnale.<\/span><\/strong><\/p>\n<p class=\"p1\">Soutenue par la nouvelle signature \u00ab <strong>Faut Z pour le croire<\/strong> \u00bb, la campagne d\u00e9montre l&rsquo;originalit\u00e9 de la\u00a0programmation de la cha\u00eene en exposant des faits surprenants tir\u00e9s directement des \u00e9missions phares de la\u00a0saison.<\/p>\n<p class=\"p1\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/Z-t\u00e9l\u00e9-Conduite.jpeg\"><img loading=\"lazy\" class=\"aligncenter wp-image-22102 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/Z-t\u00e9l\u00e9-Conduite-1024x520.jpeg\" alt=\"Z t\u00e9l\u00e9 - Conduite\" width=\"537\" height=\"273\" \/><\/a><\/p>\n<p class=\"p1\">Le d\u00e9ploiement de la campagne comprend trois messages radio, des panneaux ainsi que des banni\u00e8res web\u00a0sur diff\u00e9rents sites.<\/p>\n<p><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]--><br \/>\n<audio class=\"wp-audio-shortcode\" id=\"audio-22100-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/Z-t\u00e9l\u00e9-Radio-2.mp3?_=1\" \/><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/Z-t\u00e9l\u00e9-Radio-2.mp3\">http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/Z-t\u00e9l\u00e9-Radio-2.mp3<\/a><\/audio><\/p>\n<p><audio class=\"wp-audio-shortcode\" id=\"audio-22100-2\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/Z-t\u00e9l\u00e9-Radio-3.mp3?_=2\" \/><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/Z-t\u00e9l\u00e9-Radio-3.mp3\">http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/Z-t\u00e9l\u00e9-Radio-3.mp3<\/a><\/audio><\/p>\n<p class=\"p1\"><strong><span style=\"color: #000080;\">Cr\u00e9dits<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">CLIENTS <\/span>Joanne Lamoureux, Anne-Claire Lefebvre, Judith Dupuis<\/p>\n<p class=\"p2\">DIRECTION DE CR\u00c9ATION <span class=\"s2\">Marc Fortin<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">CR\u00c9ATION PUB <\/span>Marie-\u00c8ve Leclerc-Dion, Val\u00e9rie Wells, Patrick Rochon<\/p>\n<p class=\"p1\"><span class=\"s1\">PLANIFICATION STRAT\u00c9GIQUE <\/span>Anne-Marie Leclair, Arnaud St-Germain<\/p>\n<p class=\"p1\"><span class=\"s1\">SERVICE-CONSEIL <\/span>Julie Pilon, Thalie Poulin<\/p>\n<p class=\"p2\">PRODUCTION IMPRIM\u00c9E <span class=\"s2\">lg2fabrique<\/span><\/p>\n<p class=\"p2\">PRODUCTEUR D\u2019AGENCE <span class=\"s2\">M\u00e9lanie Bazinet<\/span><\/p>\n<p class=\"p2\">STUDIO DE SON \/ ING\u00c9NIEUR <span class=\"s2\">BLVD\u00a0Sylvain Roux<\/span><\/p>\n<p class=\"p2\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_22100\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  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automnale.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_22100\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas 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