{"id":22114,"date":"2015-09-03T03:42:18","date_gmt":"2015-09-03T07:42:18","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=22114"},"modified":"2015-09-03T11:52:41","modified_gmt":"2015-09-03T15:52:41","slug":"cossette-signe-la-campagne-pour-le-lancement-des-nouvelles-patisseries-mccafe","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/cossette-signe-la-campagne-pour-le-lancement-des-nouvelles-patisseries-mccafe\/","title":{"rendered":"Cossette signe la campagne pour le lancement des nouvelles p\u00e2tisseries McCaf\u00e9"},"content":{"rendered":"<p class=\"p1\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/Capture-d\u2019\u00e9cran-2015-09-03-\u00e0-11.51.21.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-22120 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/Capture-d\u2019\u00e9cran-2015-09-03-\u00e0-11.51.21.png\" alt=\"Capture d\u2019\u00e9cran 2015-09-03 \u00e0 11.51.21\" width=\"454\" height=\"245\" \/><\/a><\/p>\n<p class=\"p1\"><strong><span class=\"s1\" style=\"color: #000080;\">Le 3 septembre 2015 &#8211; <a href=\"http:\/\/cossette.com\/\">Cossette<\/a> signe la nouvelle campagne publicitaire des Restaurants <a href=\"http:\/\/www.mcdonalds.ca\/ca\/fr.html\">McDonald\u2019s<\/a> du Qu\u00e9bec pour le lancement des nouveaux produits de p\u00e2tisserie McCaf\u00e9. <\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">En effet, d\u00e8s maintenant, les clients de McDonald\u2019s peuvent savourer toute une gamme de d\u00e9licieux produits de p\u00e2tisserie, la combinaison parfaite avec une boisson McCaf\u00e9.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Les nouveaux produits de p\u00e2tisserie McCaf\u00e9 comprennent\u00a0:<\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">Mini-chocolatine<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Croissant fran\u00e7ais authentique<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Danoise au fromage \u00e0 la cr\u00e8me et aux bleuets<\/span><\/li>\n<\/ul>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 12pt;\">En \u00e9largissant la gamme de produits McCaf\u00e9 avec de d\u00e9licieuses p\u00e2tisseries, McDonald\u2019s souhaite faire cro\u00eetre la marque McCaf\u00e9 en offrant des jumelages aux go\u00fbts des consommateurs qu\u00e9b\u00e9cois. Pour le lancement, le message reprend l\u2019air de la chanson \u00ab\u00a0Petit pain au chocolat\u00a0\u00bb de Joe Dassin. Cette r\u00e9interpr\u00e9tation d\u2019une chanson connue, qui rappellera assur\u00e9ment des souvenirs aux t\u00e9l\u00e9spectateurs, semblait tout indiqu\u00e9e pour souligner cette nouvelle proposition dans le march\u00e9\u00a0\u00bb, souligne Carl Pichette, directeur senior du marketing, Les Restaurants McDonald\u2019s du Canada, r\u00e9gion de l\u2019Est.<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/qhtym_LQXdU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s5\"><b><span style=\"color: #000080;\">Cr\u00e9dits<\/span>\u00a0<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Client\/Annonceur<\/b>\u00a0:\u00a0<\/span><span class=\"s1\">Carl Pichette,\u00a0directeur senior du marketing, r\u00e9gion de l\u2019Est du Canada,\u00a0<\/span><span class=\"s1\">Suzanne Grondin, Surveillante du marketing r\u00e9gional.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Cossette<\/b>\u00a0:\u00a0<\/span><span class=\"s1\">Vicky Morin, directrice de cr\u00e9ation,\u00a0<\/span><span class=\"s1\">\u00c9ric Beaudin, directeur de cr\u00e9ation adjoint,\u00a0<\/span><span class=\"s1\">Marc-Andr\u00e9 Vigneault, concepteur-r\u00e9dacteur,\u00a0<\/span><span class=\"s1\">Simon Caspar, directeur artistique,\u00a0<\/span><span class=\"s1\">S\u00e9bastien David, vice-pr\u00e9sident, leader client,\u00a0<\/span><span class=\"s1\">Andr\u00e9e Losier, directrice de compte,\u00a0<\/span><span class=\"s1\">Catherine Richard, conseill\u00e8re,\u00a0<\/span><span class=\"s1\">Marie-Piere Poulin, productrice.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Touch\u00e9! OMD<\/b>\u00a0:\u00a0<\/span><span class=\"s1\">Bobby Destnounis, directeur de groupe, strat\u00e9gie,\u00a0<\/span><span class=\"s1\">Alessa Leblanc, assistante strat\u00e8ge m\u00e9dia.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Quatre Z\u00e9ro un<\/b>\u00a0:\u00a0<\/span><span class=\"s1\">Nicolas Monette, r\u00e9alisateur,\u00a0<\/span><span class=\"s1\">Genevi\u00e8ve Cayer, productrice,\u00a0<\/span><span class=\"s1\">Virginie B\u00e9gin, styliste<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Sonorisation\u00a0:\u00a0<\/b><\/span><span class=\"s1\">Studios Apollo.<\/span><\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_22114\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  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size=\"3\"><\/div>","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/22114"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=22114"}],"version-history":[{"count":3,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/22114\/revisions"}],"predecessor-version":[{"id":22121,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/22114\/revisions\/22121"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=22114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=22114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=22114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}