{"id":22244,"date":"2015-09-08T03:49:54","date_gmt":"2015-09-08T07:49:54","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=22244"},"modified":"2015-09-09T16:15:41","modified_gmt":"2015-09-09T20:15:41","slug":"natrel-lance-sa-nouvelle-campagne-signee-lg2","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/natrel-lance-sa-nouvelle-campagne-signee-lg2\/","title":{"rendered":"Natrel lance sa nouvelle campagne, sign\u00e9e lg2!"},"content":{"rendered":"

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Le 8 septembre 2015 \u2013 Natrel<\/a> lan\u00e7ait hier une toute nouvelle campagne d\u2019affichage cr\u00e9\u00e9e par\u00a0lg2<\/a>. <\/span><\/strong><\/p>\n

Mettant en vedette les laits Finement filtr\u00e9s gr\u00e2ce \u00e0 des m\u00e9taphores du quotidien, les pi\u00e8ces proposent,\u00a0\u00e0 travers des images \u00e9clat\u00e9es, une vie des plus d\u00e9licieuses.<\/p>\n

Ainsi, on retrouve un rendez-vous galant entre le\u00a0lait et le caf\u00e9, une f\u00eate d\u2019amis color\u00e9e o\u00f9 des macarons font trempette, un cours de cardiov\u00e9lo proposant un\u00a0smoothie explosant de saveurs et un jour de pluie qui donne envie de se pr\u00e9parer un potage r\u00e9confortant.<\/p>\n

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L\u2019objectif de la campagne est d\u2019augmenter la notori\u00e9t\u00e9 et la pertinence de la marque Natrel Finement filtr\u00e9\u00a0dans la grande r\u00e9gion de Montr\u00e9al. En positionnant Natrel comme un incontournable d\u2019une vie des plus d\u00e9licieuses, nous venons appuyer\u00a0l\u2019id\u00e9e que le lait Natrel se pr\u00eate \u00e0 toutes les occasions, les rendant encore plus extraordinaires\u00bb, explique Caroline Losson, vice-pr\u00e9sidente marketing, Agropur Division\u00a0Natrel.<\/span><\/p>\n<\/blockquote>\n

La campagne sera visible pour les quatre prochaines semaines, se d\u00e9clinant sur des super-panneaux et des\u00a0murales ornant les stations du m\u00e9tro de Montr\u00e9al.<\/p>\n

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Cr\u00e9dits<\/span><\/strong><\/p>\n

CLIENT <\/span>Agropur Division Natrel – Caroline Losson, St\u00e9phane Renauld, Isabelle Lamothe<\/p>\n

DIRECTION DE CR\u00c9ATION <\/span>Claude Auchu, Stuart Macmillan<\/p>\n

CR\u00c9ATION <\/span>Marie-Pier Gilbert, Josiane Marquis, Marie-\u00c8ve Leclerc-Dion<\/p>\n

PLANIFICATION STRAT\u00c9GIQUE<\/p>\n

ET EXP\u00c9RIENCE UTILISATEUR Marc-Andr\u00e9 Fafard<\/span><\/p>\n

SERVICE-CONSEIL <\/span>Marie-Christine Cayer, Catherine Draws<\/p>\n

PHOTOGRAPHE <\/span>Steve Hansen Images<\/p>\n

PRODUCTION IMPRIM\u00c9E lg2fabrique<\/span><\/p>\n

M\u00c9DIAS <\/span>DentsuBos<\/p>\n

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Natrel lan\u00e7ait hier une toute nouvelle campagne d\u2019affichage cr\u00e9\u00e9e par lg2.<\/p>\n

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