{"id":22432,"date":"2015-09-11T03:20:45","date_gmt":"2015-09-11T07:20:45","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=22432"},"modified":"2015-09-11T10:18:08","modified_gmt":"2015-09-11T14:18:08","slug":"des-dossiers-exclusifs-a-la-presse-cet-automne","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/des-dossiers-exclusifs-a-la-presse-cet-automne\/","title":{"rendered":"Des dossiers exclusifs \u00e0 La Presse+ cet automne"},"content":{"rendered":"<p class=\"p1\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/LP-_Automne_Infopresse_02.jpg\"><img loading=\"lazy\" class=\"aligncenter wp-image-22433 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/LP-_Automne_Infopresse_02.jpg\" alt=\"LP+_Automne_Infopresse_02\" width=\"639\" height=\"511\" \/><\/a><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong><span style=\"color: #000080;\">Le\u00a011 septembre 2015\u00a0\u2013\u00a0Cet automne, La Presse et <a href=\"http:\/\/cossette.com\/\">Cossette<\/a> vous invitent \u00e0 consulter huit dossiers sp\u00e9ciaux exclusivement disponibles dans La Presse +.\u00a0<\/span><\/strong><\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 12pt;\">Cette saison,\u00a0consid\u00e9rant que la\u00a0notori\u00e9t\u00e9\u00a0de La Presse+\u00a0est d\u00e9sormais solidement \u00e9tablie,\u00a0l\u2019accent\u00a0publicitaire sera mis\u00a0sur le contenu afin de\u00a0fid\u00e9liser\u00a0les lecteurs-tablette\u00a0\u00e0 notre \u00e9dition num\u00e9rique\u00bb, mentionne\u00a0\u00a0Michel Gagnon de La Presse.<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">Pour faire valoir ces dossiers, Cossette a d\u00e9ploy\u00e9 une campagne\u00a0int\u00e9gr\u00e9e\u00a0qui reprend la plateforme cr\u00e9ative de La Presse+, tout en lui ajoutant une touche plus num\u00e9rique.\u00a0<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 12pt;\">Nous collaborons avec La Presse+ depuis le d\u00e9but du projet. Au fil des ans, cette application est devenue un m\u00e9dia incontournable du Qu\u00e9bec. Nous sommes heureux de poursuivre notre\u00a0partenariat\u00a0et de mettre en valeur le riche contenu de La Presse+\u00a0avec une campagne qui marque une \u00e9volution de la plateforme cr\u00e9ative\u00a0\u00bb,\u00a0explique\u00a0Nadja D\u00e9carie, responsable du compte chez Cossette.\u00a0<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">L\u2019offensive est soutenue par\u00a0quatre\u00a0diff\u00e9rents\u00a0messages\u00a0t\u00e9l\u00e9vis\u00e9s,\u00a0des\u00a0messages radiophoniques, des banni\u00e8res\u00a0web et des annonces imprim\u00e9es sont \u00e9galement d\u00e9clin\u00e9s.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u00abLe meilleur de l\u2019automne\u00bb\u00a0sera le premier dossier de la s\u00e9rie, disponible\u00a0ce samedi\u00a012 septembre. Les lecteurs pourront y trouver un guide pratique pour d\u00e9couvrir l\u2019automne \u00e0 son meilleur, que ce soit en cuisine,\u00a0avec des suggestions\u00a0d\u2019activit\u00e9s de plein\u00a0air ou encore gr\u00e2ce \u00e0 des trouvailles pour\u00a0les adeptes du\u00a0coconnage.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">L\u2019application La Presse+ est offerte gratuitement dans l\u2019App\u00a0Store d\u2019Apple et le Google Play Store d\u2019Android.<\/span><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/-HeK47hLP3c\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000080;\"><b>Cr\u00e9dits<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Client\u00a0: La Presse, Michel Gagnon, Christiane Dub\u00e9, Yves Lebon<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Agence\u00a0: Cossette, Cossette M\u00e9dia<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Production : Quatre Z\u00e9ro un, R\u00e9alisation : Gabriel Poirier-Galarneau, Motion Design : R\u00e9mi Vincent, et production : St\u00e9phanie Lord et Genevi\u00e8ve Laroche<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Musique et Mix : Apollo, Fran\u00e7ois B\u00e9langer<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000080;\"><b>\u00c0 PROPOS DE COSSETTE<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Cossette est une agence de communication marketing enti\u00e8rement int\u00e9gr\u00e9e qui occupe une position dominante au Canada et qui peut utiliser, au besoin, un r\u00e9seau d\u2019agences sp\u00e9cialis\u00e9es \u0153uvrant \u00e0 l\u2019international. Cossette, c\u2019est une communaut\u00e9 de talents, un rassemblement unique d\u2019expertises et de cr\u00e9ativit\u00e9 qui b\u00e2tit pour ses clients des marques fortes et maintient un dialogue avec les consommateurs. Cossette compte des bureaux \u00e0 Qu\u00e9bec, Montr\u00e9al, Toronto, Vancouver et Halifax.<\/span><\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_22432\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/des-dossiers-exclusifs-a-la-presse-cet-automne\/\"  data-item_title=\"Des dossiers exclusifs \u00e0 La Presse+ cet automne\"  data-item_date=\"2015-09-11T03:20:45-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cet automne, La Presse et Cossette vous invitent \u00e0 consulter huit dossiers sp\u00e9ciaux exclusivement disponibles dans La Presse +. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_22432\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/des-dossiers-exclusifs-a-la-presse-cet-automne\/\"  data-item_title=\"Des dossiers exclusifs \u00e0 La Presse+ cet automne\"  data-item_date=\"2015-09-11T03:20:45-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[206,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/22432"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=22432"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/22432\/revisions"}],"predecessor-version":[{"id":22434,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/22432\/revisions\/22434"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=22432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=22432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=22432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}