{"id":22493,"date":"2015-09-14T03:25:00","date_gmt":"2015-09-14T07:25:00","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=22493"},"modified":"2015-09-14T11:43:59","modified_gmt":"2015-09-14T15:43:59","slug":"le-lutteur-jacques-rougeau-star-de-la-nouvelle-campagne-de-belairdirect-creee-en-partenariat-avec-sid-lee","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/le-lutteur-jacques-rougeau-star-de-la-nouvelle-campagne-de-belairdirect-creee-en-partenariat-avec-sid-lee\/","title":{"rendered":"Le lutteur Jacques Rougeau, star de la nouvelle campagne de belairdirect, cr\u00e9\u00e9e en partenariat avec Sid Lee"},"content":{"rendered":"<p><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/Capture-d\u2019\u00e9cran-2015-09-14-\u00e0-11.40.11.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-22494 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/Capture-d\u2019\u00e9cran-2015-09-14-\u00e0-11.40.11.png\" alt=\"Capture d\u2019\u00e9cran 2015-09-14 \u00e0 11.40.11\" width=\"440\" height=\"285\" \/><\/a><\/p>\n<p><strong><span style=\"color: #000080;\">Le 14 septembre 2015 \u2013 <a href=\"http:\/\/www.belairdirect.com\/fr\/\">belairdirect<\/a> lance une nouvelle campagne publicitaire faisant la promotion de sa soumission rapide. <\/span><\/strong><\/p>\n<p>Avec cet outil unique disponible en ligne et sur mobile, les utilisateurs peuvent obtenir un prix d\u2019assurance en trois minutes, \u00e9conomisant ainsi temps et argent.<\/p>\n<p class=\"p2\">C\u2019est en \u00e9tablissant un parall\u00e8le ludique avec l\u2019univers de la lutte que belairdirect a su illustrer l\u2019efficacit\u00e9 et la rapidit\u00e9 de sa nouvelle soumission en ligne.<\/p>\n<p class=\"p2\">Cr\u00e9\u00e9e en partenariat avec l\u2019agence <a href=\"http:\/\/sidlee.com\/fr\">Sid Lee<\/a>, cette campagne se d\u00e9cline en deux concepts : un format de type \u00abpre-roll\u00bb de 15 secondes et un format t\u00e9l\u00e9visuel de 30 secondes. Tous deux mettent en sc\u00e8ne Jacques Rougeau, le c\u00e9l\u00e8bre lutteur professionnel qu\u00e9b\u00e9cois.<\/p>\n<p class=\"p2\">Les courtes vid\u00e9os font d\u2019ailleurs suite \u00e0 une s\u00e9rie initi\u00e9e en 2015 avec Boom Desjardins et Bruny Surin.<\/p>\n<p class=\"p2\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/8aaIeDtsGeM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p2\"><b><span style=\"color: #000080;\">CR\u00c9DITS<\/span>\u00a0<\/b><\/p>\n<p class=\"p2\">Annonceur : belairdirect \u2013 Anne Fortin, Robin Monni\u00e8re, Martine Bouthillier, Suzanne Mawassi<\/p>\n<p class=\"p2\">Agence : Sid Lee<\/p>\n<p class=\"p2\">Direction, groupe-conseil : Joumana Oweida<\/p>\n<p class=\"p2\">Conseil : Am\u00e9lie Leclerc, Marie-Eve Beaudet<\/p>\n<p class=\"p2\">Direction de cr\u00e9ation : Eric Chavagnac<\/p>\n<p class=\"p2\">Direction artistique : Marc Guilbault, Jean-Nicolas Duval<\/p>\n<p class=\"p2\">Conception-r\u00e9daction : Guillaume Bergeron<\/p>\n<p class=\"p2\">Production d\u2019agence : Jimmy Lee \u2013 Val\u00e9rie Lapointe, Jeanic Larocque<\/p>\n<p class=\"p2\">Production : Quatre Z\u00e9ro Un<\/p>\n<p class=\"p2\">R\u00e9alisation : Emmanuel Hoss-Desmarais<\/p>\n<p class=\"p2\">Postproduction : MELS<\/p>\n<p class=\"p2\">Studio Son et postproduction : BLVD<\/p>\n<p class=\"p2\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_22493\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/le-lutteur-jacques-rougeau-star-de-la-nouvelle-campagne-de-belairdirect-creee-en-partenariat-avec-sid-lee\/\"  data-item_title=\"Le lutteur Jacques Rougeau, star de la nouvelle campagne de belairdirect, cr\u00e9\u00e9e en partenariat avec Sid Lee\"  data-item_date=\"2015-09-14T03:25:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>belairdirect lance une nouvelle campagne publicitaire faisant la promotion de sa soumission rapide. Cr\u00e9\u00e9e en partenariat avec l\u2019agence Sid Lee, la campagne \u00e9tablit un parall\u00e8le ludique avec l\u2019univers de la lutte o\u00f9 belairdirect a su illustrer l\u2019efficacit\u00e9 et la rapidit\u00e9 de sa nouvelle soumission en ligne.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_22493\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/le-lutteur-jacques-rougeau-star-de-la-nouvelle-campagne-de-belairdirect-creee-en-partenariat-avec-sid-lee\/\"  data-item_title=\"Le lutteur Jacques Rougeau, star de la nouvelle campagne de belairdirect, cr\u00e9\u00e9e en partenariat avec Sid Lee\"  data-item_date=\"2015-09-14T03:25:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/22493"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=22493"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/22493\/revisions"}],"predecessor-version":[{"id":22495,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/22493\/revisions\/22495"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=22493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=22493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=22493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}