{"id":2251,"date":"2014-04-03T08:23:23","date_gmt":"2014-04-03T12:23:23","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=2251"},"modified":"2014-04-03T10:20:43","modified_gmt":"2014-04-03T14:20:43","slug":"649-des-marques-jugent-twitter-efficace-comme-outil-marketing","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/649-des-marques-jugent-twitter-efficace-comme-outil-marketing\/","title":{"rendered":"64,9 % des marques jugent Twitter efficace comme outil marketing"},"content":{"rendered":"<p><span style=\"line-height: 1.5em;\">La Social Media Marketing University a r\u00e9alis\u00e9 une \u00e9tude aupr\u00e8s\u00a0de 1.000\u00a0marques actives sur le r\u00e9seau social Twitter, \u00e0 l&rsquo;occasion des 8 ans de cette derni\u00e8re. L&rsquo;\u00e9tude r\u00e9v\u00e8le que\u00a0<\/span><span style=\"line-height: 1.5em;\">64,9 %\u00a0des marques ainsi sond\u00e9es estiment que Twitter est un outil marketing efficace, tandis que 30,6% \u00a0en sont ind\u00e9cises. L&rsquo;\u00e9tude montre aussi que\u00a0<\/span><span style=\"line-height: 1.5em;\">79,4\u00a0%\u00a0d&rsquo;entre elles l&rsquo;utilisent principalement pour accro\u00eetre leur visibilit\u00e9.<\/span><\/p>\n<p>Parmi les plus grands d\u00e9fis que leur posent le r\u00e9seau social, c&rsquo;est le retour sur investissement (ROI) qui, \u00e0 45,1%, leur donne le plus de fils \u00e0 retordre. Cr\u00e9er une audience est un autre d\u00e9fi pour 40% d&rsquo;entre elles, alors que cr\u00e9er de l&rsquo;engagement l&rsquo;est pour 36%.<\/p>\n<p><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/satisfactiontwitter.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-2252\" alt=\"satisfactiontwitter\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/satisfactiontwitter.jpg\" width=\"570\" height=\"1644\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/satisfactiontwitter.jpg 570w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/satisfactiontwitter-104x300.jpg 104w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/satisfactiontwitter-355x1024.jpg 355w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/a><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_2251\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/649-des-marques-jugent-twitter-efficace-comme-outil-marketing\/\"  data-item_title=\"64,9 % des marques jugent Twitter efficace comme outil marketing\"  data-item_date=\"2014-04-03T08:23:23-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La Social Media Marketing University a r\u00e9alis\u00e9 une \u00e9tude aupr\u00e8s\u00a0de 1.000\u00a0marques actives sur le r\u00e9seau social Twitter, \u00e0 l&rsquo;occasion des 8 ans de cette derni\u00e8re. L&rsquo;\u00e9tude r\u00e9v\u00e8le que\u00a064,9 %\u00a0des marques ainsi sond\u00e9es estiment que Twitter est un outil marketing efficace, tandis que 30,6% \u00a0en sont ind\u00e9cises. L&rsquo;\u00e9tude montre aussi que\u00a079,4\u00a0%\u00a0d&rsquo;entre elles l&rsquo;utilisent principalement pour accro\u00eetre [&hellip;]<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_2251\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/649-des-marques-jugent-twitter-efficace-comme-outil-marketing\/\"  data-item_title=\"64,9 % des marques jugent Twitter efficace comme outil marketing\"  data-item_date=\"2014-04-03T08:23:23-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,1],"tags":[1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/2251"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=2251"}],"version-history":[{"count":4,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/2251\/revisions"}],"predecessor-version":[{"id":2256,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/2251\/revisions\/2256"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=2251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=2251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=2251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}