{"id":22647,"date":"2015-09-17T03:45:17","date_gmt":"2015-09-17T07:45:17","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=22647"},"modified":"2015-09-17T11:04:16","modified_gmt":"2015-09-17T15:04:16","slug":"lagence-bob-recompensee-aux-promo-awards","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lagence-bob-recompensee-aux-promo-awards\/","title":{"rendered":"L&rsquo;agence Bob r\u00e9compens\u00e9e aux PROMO! Awards"},"content":{"rendered":"<p class=\"p1\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/Capture-d\u2019\u00e9cran-2015-09-17-\u00e0-08.19.03.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-22649 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/Capture-d\u2019\u00e9cran-2015-09-17-\u00e0-08.19.03.png\" alt=\"Capture d\u2019\u00e9cran 2015-09-17 \u00e0 08.19.03\" width=\"476\" height=\"300\" \/><\/a><\/p>\n<p class=\"p1\"><strong><span style=\"color: #000080;\">Le 17 septembre 2015 \u2013 <a href=\"http:\/\/bob.ca\/\">Bob<\/a> remporte le prix <span class=\"s1\">Silver <\/span>dans la cat\u00e9gorie <span class=\"s1\">Best Shopper Marketing \/\u00a0<\/span><span class=\"s1\">Retail Account Specific Activation <\/span>\u00e0 la 15<span class=\"s2\">e <\/span>\u00e9dition des <a href=\"https:\/\/promoawards.strategyonline.ca\/\">PROMO! Awards<\/a> \u00e0 Toronto.<\/span><\/strong><\/p>\n<p class=\"p1\">C\u2019\u00e9tait la 15<span class=\"s2\">e <\/span> \u00e9dition annuelle des PROMO! Awards hier soir et Bob revient une fois de plus prim\u00e9e de la\u00a0c\u00e9r\u00e9monie torontoise.<\/p>\n<p class=\"p1\">L\u2019agence est revenue avec le prix Silver<span class=\"Apple-converted-space\">\u00a0 <\/span>dans la cat\u00e9gorie Best Shopper Marketing \/ Retail Account Specific\u00a0Activation<span class=\"Apple-converted-space\">\u00a0 <\/span>pour la campagne Dove \u00abCamera Shy\u00bb. Il s\u2019agit d\u2019une deuxi\u00e8me reconnaissance de l\u2019industrie\u00a0canadienne pour cette campagne.<\/p>\n<blockquote>\n<p class=\"p1\"><span style=\"font-size: 12pt;\">Le succ\u00e8s de cette campagne s\u2019explique par le principe du triple gain manufacturier-d\u00e9taillant-acheteuse.\u00a0Elle est le fruit d&rsquo;une collaboration \u00e9troite et unique entre Jean Coutu et Unilever. C&rsquo;est aussi une c\u00e9l\u00e9bration\u00a0des femmes, leur permettant d&rsquo;avoir une meilleure perception d&rsquo;elles-m\u00eames et amplifiant ainsi leur\u00a0attachement \u00e9motif \u00e0 la marque Dove. \u00bb, explique Dominic Prigent, directeur-conseil chez Bob.<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\">Les PROMO! Awards r\u00e9compensent les meilleures campagnes d\u2019activation. L\u2019\u00e9v\u00e9nement est organis\u00e9 par le\u00a0CAPMA (Canadian Agencies Practicing Marketing Activation) et strategy<span class=\"s2\"><span style=\"font-size: 8pt;\">TM<\/span>.\u00a0<\/span><\/p>\n<p class=\"p1\"><strong><span style=\"color: #000080;\">\u00c0 propos de Bob<\/span><\/strong><\/p>\n<p class=\"p1\">Fond\u00e9e en 2002, <a href=\"http:\/\/bob.ca\/\">Bob<\/a> est une agence de strat\u00e9gie et de cr\u00e9ation en communication marketing. Elle oriente son\u00a0expertise dans les domaines du marketing-consommateur, du marketing \u00e9v\u00e9nementiel, du marketing interactif\u00a0et des m\u00e9dias sociaux. Ces principaux clients sont Air Canada Affaires Plus, Groupe Jean Coutu, Metro\u00a0Richelieu, Mouvement Desjardins, Pharmascience, Pharmascience International, RONA, Souris Mini et Unilever\u00a0Canada.<\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_22647\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lagence-bob-recompensee-aux-promo-awards\/\"  data-item_title=\"L&#039;agence Bob r\u00e9compens\u00e9e aux PROMO! 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Awards \u00e0 Toronto.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_22647\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/lagence-bob-recompensee-aux-promo-awards\/\"  data-item_title=\"L&#039;agence Bob r\u00e9compens\u00e9e aux PROMO! 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