{"id":22766,"date":"2015-09-22T03:23:57","date_gmt":"2015-09-22T07:23:57","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=22766"},"modified":"2015-09-22T11:25:20","modified_gmt":"2015-09-22T15:25:20","slug":"frigos-et-ventres-vides-les-messages-imagines-par-dentsubos-pour-les-banques-alimentaires-du-quebec-suscitent-la-reflexion","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/frigos-et-ventres-vides-les-messages-imagines-par-dentsubos-pour-les-banques-alimentaires-du-quebec-suscitent-la-reflexion\/","title":{"rendered":"Frigos et ventres vides: les messages imagin\u00e9s par DentsuBos pour les Banques Alimentaires du Qu\u00e9bec suscitent la r\u00e9flexion"},"content":{"rendered":"<p class=\"p1\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/Capture-d\u2019\u00e9cran-2015-09-21-\u00e0-11.36.45.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-22771 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/Capture-d\u2019\u00e9cran-2015-09-21-\u00e0-11.36.45.png\" alt=\"Capture d\u2019\u00e9cran 2015-09-21 \u00e0 11.36.45\" width=\"549\" height=\"273\" \/><\/a><\/p>\n<p class=\"p1\"><strong><span class=\"s1\" style=\"color: #000080;\">Le 21 septembre 2015 &#8211; Dans le cadre de la semaine de sensibilisation \u00e0 la faim, les <a href=\"http:\/\/www.banquesalimentaires.org\/\">Banques Alimentaires<\/a> font r\u00e9fl\u00e9chir les consommateurs en portant le message au coeur du probl\u00e8me. <\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">Des messages ont \u00e9t\u00e9 install\u00e9s, ni vu ni connu, dans les frigos vides de plusieurs d\u00e9taillants d\u2019\u00e9lectrom\u00e9nagers de la r\u00e9gion m\u00e9tropolitaine.<span class=\"Apple-converted-space\">\u00a0 <\/span><\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 12pt;\">L\u2019audace du placement m\u00e9dia m\u2019a plu au premier regard\u00a0\u00bb affirme S\u00e9bastien Rivest, vice-pr\u00e9sident cr\u00e9ation de <a href=\"http:\/\/dentsubos.com\/fr\/\">DentsuBos<\/a>. <\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 12pt;\">L\u2019offensive a aussi fait l\u2019objet d\u2019une vid\u00e9o lanc\u00e9e sur les m\u00e9dias sociaux.<\/span><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/rhRLggZn-Bc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p4\"><strong><span class=\"s1\" style=\"color: #000080;\">CR\u00c9DITS\u00a0<\/span><\/strong><\/p>\n<p class=\"p5\"><span class=\"s1\">Annonceur: Les Banques Alimentaires du Qu\u00e9bec \u2013 Zakary O. Rhissa, Pascal Demers <\/span><\/p>\n<p class=\"p5\"><span class=\"s1\">Agence: DentsuBos<\/span><\/p>\n<p class=\"p5\"><span class=\"s1\">Direction de cr\u00e9ation: S\u00e9bastien Rivest<\/span><\/p>\n<p class=\"p5\"><span class=\"s1\">\u00c9quipe de cr\u00e9ation: Julien Thiry, Helen Savage <\/span><\/p>\n<p class=\"p5\"><span class=\"s1\">Service-conseil: Nathalie Mercier<\/span><\/p>\n<p class=\"p5\"><span class=\"s1\">Production: Le Green &#8211; DentsuBos<\/span><\/p>\n<p class=\"p5\"><span class=\"s1\">R\u00e9alisation: Olivier M\u00e9nard<\/span><\/p>\n<p class=\"p5\"><span class=\"s1\">M\u00e9dia\u00a0: S\u00e9bastien Labelle, Pascale Demers<\/span><\/p>\n<p class=\"p5\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_22766\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  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