{"id":22795,"date":"2015-09-30T03:30:17","date_gmt":"2015-09-30T07:30:17","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=22795"},"modified":"2015-09-30T12:07:49","modified_gmt":"2015-09-30T16:07:49","slug":"les-photos-et-les-videos-rois-de-lengagement-sur-facebook","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-photos-et-les-videos-rois-de-lengagement-sur-facebook\/","title":{"rendered":"Les photos et les vid\u00e9os: rois de l\u2019engagement sur Facebook"},"content":{"rendered":"<p><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/Facebook-Video.jpg\"><img loading=\"lazy\" class=\"aligncenter wp-image-22847 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/Facebook-Video-1024x410.jpg\" alt=\"Facebook-Video\" width=\"529\" height=\"212\" \/><\/a><\/p>\n<p><strong><span style=\"color: #000080;\">Quel type de publications les marques utilisent-elles le plus sur Facebook? Quel type de publications suscite davantage d\u2019engagement et d\u2019interactions? <\/span><\/strong><\/p>\n<p>Ce sont toutes des questions auxquels tentent de r\u00e9pondre l\u2019\u00e9tude <em>Post Types That Rules The Facebook News Feed <\/em>de <a href=\"https:\/\/www.quintly.com\" target=\"_blank\">Quintly<\/a>, un fournisseur de statistiques pour les r\u00e9seaux sociaux.<\/p>\n<p>Pour r\u00e9aliser cette \u00e9tude, Quintly a analys\u00e9 100 000 pages Facebook et plus de 80 millions de publications sur un an, soit entre les mois de juin 2014 et juin 2015. Les principales conclusions de cette \u00e9tude sont les suivantes :<\/p>\n<ul>\n<li><strong>les liens et les images sont les types de publications les plus utilis\u00e9s<\/strong>;<\/li>\n<li><strong>les vid\u00e9os et les images suscitent davantage d\u2019engagement<\/strong>;<\/li>\n<li>les interactions avec les photos sont en hausse;<\/li>\n<li>les interactions avec les liens restent \u00e0 un bas niveau, mais augmentent tout de m\u00eame.<\/li>\n<\/ul>\n<p><strong><span style=\"color: #000080;\">Quel type de contenu est le plus fr\u00e9quemment publi\u00e9?<\/span><\/strong><\/p>\n<p>Pour comprendre la situation, Quintly a d\u2019abord commenc\u00e9 par analyser la distribution des publications afin de savoir quel type de contenu est le plus fr\u00e9quemment publi\u00e9 sur Facebook par les marques.<\/p>\n<p><strong>Les liens remportent le haut du podium avec 45,23 % du temps, suivis de pr\u00e8s par les photos 43,64% du temps<\/strong>. Cela laisse peu de place aux autres types de contenu comme les vid\u00e9os (3,20%) ainsi que les statuts textuels (7,51 %).<\/p>\n<p>Quintly pr\u00e9cise que \u00ab<em>chaque type de publications performe diff\u00e9remment selon l\u2019industrie; <strong>il est donc pr\u00e9f\u00e9rable que chaque entreprise analyse ses propres habitudes de publication et les ajustent, au besoin<\/strong><\/em>\u00bb.<\/p>\n<p><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/Facebook-Post-Type-Distrbution-.png\"><img loading=\"lazy\" class=\"wp-image-22797 aligncenter\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/Facebook-Post-Type-Distrbution-.png\" alt=\"Facebook+Post+Type+Distrbution+\" width=\"498\" height=\"316\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/Facebook-Post-Type-Distrbution-.png 981w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/Facebook-Post-Type-Distrbution--300x191.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/Facebook-Post-Type-Distrbution--900x572.png 900w\" sizes=\"(max-width: 498px) 100vw, 498px\" \/><\/a><\/p>\n<p><strong><span style=\"color: #000080;\">Les rois de l\u2019engagement sont\u2026<\/span><\/strong><\/p>\n<p>Toujours selon Quintly, <strong>les photos et les vid\u00e9os sont plus efficaces que les statuts textuels ou les liens pour susciter de l\u2019engagement<\/strong>.<\/p>\n<p>Avec une moyenne de 2 984 interactions, <strong>les vid\u00e9os sont, sans conteste, du contenu incontournable pour augmenter sa visibilit\u00e9, sa notori\u00e9t\u00e9 et son taux d\u2019engagement<\/strong>. Les photos ont quant \u00e0 elles un taux moyen de 2 418 interactions, les statuts textuels 1 382 et les liens, 753.<\/p>\n<p>Consultez les grandes lignes de l\u2019\u00e9tude dans la pr\u00e9sentation Slideshare ci-dessous:<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/fr.slideshare.net\/slideshow\/embed_code\/key\/He8etfxt61rKAU\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong><a title=\"Post Types That Rules The Facebook News Feed\" href=\"\/\/fr.slideshare.net\/quintly\/post-types-that-rules-the-facebook-news-feed\" target=\"_blank\">Post Types That Rules The Facebook News Feed<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/quintly\" target=\"_blank\">quintly<\/a><\/strong><\/div>\n<div style=\"margin-bottom: 5px;\"><span style=\"font-size: 8pt;\">Photo: www.cedricdeniaud.com<\/span><\/div>\n<div style=\"margin-bottom: 5px;\">\n<div class=\"brdr2\"><\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_22795\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-photos-et-les-videos-rois-de-lengagement-sur-facebook\/\"  data-item_title=\"Les photos et les vid\u00e9os: rois de l\u2019engagement sur Facebook\"  data-item_date=\"2015-09-30T03:30:17-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quel type de publications les marques utilisent-elles le plus sur Facebook? Quel type de publications suscite davantage d\u2019engagement et d\u2019interactions? D\u00e9couvrez-le gr\u00e2ce \u00e0 cette \u00e9tude. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_22795\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-photos-et-les-videos-rois-de-lengagement-sur-facebook\/\"  data-item_title=\"Les photos et les vid\u00e9os: rois de l\u2019engagement sur Facebook\"  data-item_date=\"2015-09-30T03:30:17-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[137,1],"tags":[186,1488],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/22795"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=22795"}],"version-history":[{"count":5,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/22795\/revisions"}],"predecessor-version":[{"id":23129,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/22795\/revisions\/23129"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=22795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=22795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=22795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}