{"id":22850,"date":"2015-09-23T03:45:00","date_gmt":"2015-09-23T07:45:00","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=22850"},"modified":"2015-09-23T09:41:59","modified_gmt":"2015-09-23T13:41:59","slug":"iga-incite-les-consommateurs-a-cuisiner-plus-une-campagne-lancee-en-collaboration-avec-carat","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/iga-incite-les-consommateurs-a-cuisiner-plus-une-campagne-lancee-en-collaboration-avec-carat\/","title":{"rendered":"IGA incite les consommateurs \u00e0 Cuisiner Plus, une campagne lanc\u00e9e en collaboration avec Carat"},"content":{"rendered":"<p class=\"p2\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/IGA_Les-astuces-de-Stefano.jpg\"><img loading=\"lazy\" class=\"aligncenter wp-image-22852 size-full\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/IGA_Les-astuces-de-Stefano.jpg\" alt=\"IGA_Les astuces de Stefano\" width=\"500\" height=\"250\" \/><\/a><\/p>\n<p class=\"p2\"><strong><span style=\"color: #000080;\">Le 22 septembre 2015 &#8211; Cuisiner est \u00e0 la port\u00e9e de tous ! C\u2019est le message qu\u2019<a href=\"https:\/\/www.iga.net\/\">IGA<\/a> met de l\u2019avant en lan\u00e7ant la campagne <i>Cuisiner Plus <\/i>avec la collaboration de <a href=\"http:\/\/www.caratcanada.com\/fr\/\">Carat<\/a>, offensive dans laquelle s\u2019ins\u00e8re un partenariat majeur avec ICI Radio-Canada dans le cadre de la nouvelle t\u00e9l\u00e9-r\u00e9alit\u00e9 culinaire <i><a href=\"http:\/\/ici.radio-canada.ca\/tele\/un-chef-a-l-oreille\/2015-2016\/\">Un Chef \u00e0 l\u2019Oreille<\/a><\/i>. <\/span><\/strong><\/p>\n<p class=\"p2\">Anim\u00e9e par Ricardo, l\u2019\u00e9mission r\u00e9unit deux extr\u00eames en cuisine, soit des chefs de renom avec des n\u00e9ophytes. Ensemble, ils r\u00e9alisent des prouesses culinaires et d\u00e9montrent de fa\u00e7on probante que la cuisine est plus accessible qu\u2019on ne le pense.<\/p>\n<p class=\"p2\">Pour l\u2019occasion, en tant que partenaire principal de la nouvelle s\u00e9rie de 14 \u00e9pisodes, IGA b\u00e9n\u00e9ficiera d\u2019un niveau d\u2019int\u00e9gration in\u00e9gal\u00e9 incluant des capsules 30 secondes anim\u00e9es par l\u2019un des ambassadeurs du Plaisir de Mieux Manger, Stefano Faita, diffus\u00e9es en temps programme.<\/p>\n<p class=\"p2\">Ces capsules sont un compl\u00e9ment au contenu de l\u2019\u00e9mission et font \u00e9cho \u00e0 la nouvelle campagne d\u2019IGA en invitant les gens \u00e0 <i>Cuisiner plus<\/i>. Des trucs, astuces et recettes sont diffus\u00e9es sur les diff\u00e9rentes plateformes d\u2019IGA, incluant la circulaire, le web et l\u2019infolettre. Tout pour encourager les consommateurs \u00e0 s\u2019aventurer aux fourneaux !<\/p>\n<p class=\"p2\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/5VoWTz5LbtM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p2\"><strong><span style=\"color: #000080;\">Cr\u00e9dits<\/span><\/strong><\/p>\n<p class=\"p2\">Client : Sobeys \/ IGA \u2013 Guy Terroux, Nancy Champagne, Jocelyn Papineau, Isabelle Lafreni\u00e8re, Ma\u00ebva Leblanc, Dominique Hudon<\/p>\n<p class=\"p2\">Agence m\u00e9dia : Carat : Maryse Archambault, Dominique Verdon, Chantal Gilbert, Jo\u00eblle Lavigne, Catherine Leclerc, Sandra Marin, M\u00e9lissa Moreau<\/p>\n<p class=\"p2\">Agence cr\u00e9ation : Sid Lee<\/p>\n<p class=\"p2\">M\u00e9dia : ICI Radio-Canada<\/p>\n<p class=\"p2\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_22850\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/iga-incite-les-consommateurs-a-cuisiner-plus-une-campagne-lancee-en-collaboration-avec-carat\/\"  data-item_title=\"IGA incite les consommateurs \u00e0 Cuisiner Plus, une campagne lanc\u00e9e en collaboration avec Carat\"  data-item_date=\"2015-09-23T03:45:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cuisiner est \u00e0 la port\u00e9e de tous ! C\u2019est le message qu\u2019IGA met de l\u2019avant en lan\u00e7ant la campagne Cuisiner Plus avec la collaboration de Carat. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_22850\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/iga-incite-les-consommateurs-a-cuisiner-plus-une-campagne-lancee-en-collaboration-avec-carat\/\"  data-item_title=\"IGA incite les consommateurs \u00e0 Cuisiner Plus, une campagne lanc\u00e9e en collaboration avec Carat\"  data-item_date=\"2015-09-23T03:45:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/22850"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=22850"}],"version-history":[{"count":6,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/22850\/revisions"}],"predecessor-version":[{"id":22857,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/22850\/revisions\/22857"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=22850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=22850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=22850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}