{"id":22864,"date":"2015-09-23T03:13:34","date_gmt":"2015-09-23T07:13:34","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=22864"},"modified":"2015-09-23T09:42:16","modified_gmt":"2015-09-23T13:42:16","slug":"liberte-devoile-son-obsession-pour-le-gout-en-partenariat-avec-cossette","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/liberte-devoile-son-obsession-pour-le-gout-en-partenariat-avec-cossette\/","title":{"rendered":"Libert\u00e9 d\u00e9voile son obsession pour le go\u00fbt, en partenariat avec Cossette"},"content":{"rendered":"<p class=\"p1\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/infopresse_legout_liberte2.jpg\"><img loading=\"lazy\" class=\"aligncenter wp-image-22865 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/infopresse_legout_liberte2-1024x819.jpg\" alt=\"infopresse_legout_liberte2\" width=\"376\" height=\"301\" \/><\/a><\/p>\n<p class=\"p1\"><strong><span style=\"color: #000080;\"><span class=\"s1\">Le 22<\/span> <span class=\"s1\">septembre\u00a02015\u00a0\u2013 <a href=\"http:\/\/www.liberte.ca\/\">Libert\u00e9<\/a> et <a href=\"http:\/\/cossette.com\/\">Cossette<\/a> lancent une toute nouvelle plateforme de marque\u00a0: Le go\u00fbt Libert\u00e9. <\/span><\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">Fortement ancr\u00e9e dans la culture du go\u00fbt, Libert\u00e9 souhaite maintenant partager son obsession et en faire son positionnement.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Comme premi\u00e8re offensive, une campagne int\u00e9gr\u00e9e a \u00e9t\u00e9 d\u00e9velopp\u00e9e pour lancer le nouveau yogourt grec avec graines et fruits au Canada, une innovation dans la cat\u00e9gorie. Son nouveau format de type \u00abbol\u00bb contient 50\u00a0% plus de yogourt qu\u2019un format individuel traditionnel, d\u00e9montrant ainsi l\u2019esprit pionnier de Libert\u00e9.<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 12pt;\">Nous cherchons toujours \u00e0 cr\u00e9er de nouveaux produits qui se distinguent tant par leur go\u00fbt que par leur simplicit\u00e9. Nous avons trouv\u00e9 le juste \u00e9quilibre entre des ingr\u00e9dients naturels, une compl\u00e9mentarit\u00e9 sans \u00e9gal et le meilleur go\u00fbt qui soit. Innover tout en pr\u00e9servant notre authenticit\u00e9 est une priorit\u00e9\u00bb, explique Simon\u00a0Brisebois, chef de marque senior de Libert\u00e9.\u00a0<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">Pour incarner cet esprit propre \u00e0 Libert\u00e9, Cossette a collabor\u00e9 avec le chanteur Dumas et cr\u00e9\u00e9 une musique<\/span> <span class=\"s1\">et une vid\u00e9o exclusives, qui servent de trame musicale au message t\u00e9l\u00e9vis\u00e9 et de contenu social.\u00a0La campagne s\u2019appuie ainsi sur la forte culture d\u2019artisan de Libert\u00e9 et d\u00e9montre d\u2019une fa\u00e7on pleinement assum\u00e9e sa passion pour le go\u00fbt. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Les mots \u00ab<strong>Croquant. Cr\u00e9meux. Nouveau.<\/strong>\u00bb donnent le ton au message et r\u00e9sument l\u2019essence de ce nouveau yogourt.<\/span><\/p>\n<p class=\"p1\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/infopresse_legout_liberte.jpg\"><img loading=\"lazy\" class=\"aligncenter wp-image-22866 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/infopresse_legout_liberte-1024x819.jpg\" alt=\"infopresse_legout_liberte\" width=\"540\" height=\"432\" \/><\/a><\/p>\n<p class=\"p1\"><span class=\"s1\">La campagne de communication nationale comprend un message t\u00e9l\u00e9vis\u00e9 en fran\u00e7ais et un en anglais, de l\u2019affichage ext\u00e9rieur num\u00e9rique et statique, ainsi que des placements sur le Web. Une nouvelle page a \u00e9t\u00e9 cr\u00e9\u00e9e sur <a href=\"http:\/\/xn--libert-gva.ca\/\"><span class=\"s3\">libert\u00e9.ca<\/span><\/a> afin de faire d\u00e9couvrir le nouveau go\u00fbt du yogourt Libert\u00e9 Grec Graines et fruits. \u00a0<\/span><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/xV33pwXMY8Q\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p3\">\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000080;\"><b>Cr\u00e9dits<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Annonceur\u00a0: Libert\u00e9<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Agence\u00a0: Cossette<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Production\u00a0: Jet Films, Fly<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Musique et mix\u00a0: Sonart<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Photographie\u00a0: Rodeo Production<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Planification m\u00e9dia\u00a0: Cossette M\u00e9dia<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Emballages\u00a0: Stand MTL<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000080;\"><b>\u00c0 propos de Libert\u00e9<\/b><\/span><\/p>\n<p class=\"p5\"><span class=\"s1\"><a href=\"http:\/\/www.liberte.ca\/\">Libert\u00e9<\/a> est une entreprise qu\u00e9b\u00e9coise fond\u00e9e en 1936 qui se sp\u00e9cialise dans le secteur des produits laitiers frais au Canada. Libert\u00e9 s\u2019engage \u00e0 mettre sur le march\u00e9 des produits authentiques, enti\u00e8rement naturels, sans agents de conservation et savoureux pour ses consommateurs. Libert\u00e9 offre plus d\u2019une centaine de produits sous des marques renomm\u00e9es telles que Libert\u00e9 M\u00e9diterran\u00e9e, Libert\u00e9 K\u00e9fir, Libert\u00e9 Classique, Libert\u00e9 biologique, Libert\u00e9 b\u00e9b\u00e9 et Libert\u00e9 Grec.\u00a0<\/span><\/p>\n<p class=\"p5\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_22864\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/liberte-devoile-son-obsession-pour-le-gout-en-partenariat-avec-cossette\/\"  data-item_title=\"Libert\u00e9 d\u00e9voile son obsession pour le go\u00fbt, en partenariat avec Cossette\"  data-item_date=\"2015-09-23T03:13:34-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Libert\u00e9 et Cossette lancent une toute nouvelle plateforme de marque : Le go\u00fbt Libert\u00e9.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_22864\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/liberte-devoile-son-obsession-pour-le-gout-en-partenariat-avec-cossette\/\"  data-item_title=\"Libert\u00e9 d\u00e9voile son obsession pour le go\u00fbt, en partenariat avec Cossette\"  data-item_date=\"2015-09-23T03:13:34-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/22864"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=22864"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/22864\/revisions"}],"predecessor-version":[{"id":22868,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/22864\/revisions\/22868"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=22864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=22864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=22864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}