{"id":23058,"date":"2015-09-29T03:35:08","date_gmt":"2015-09-29T07:35:08","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=23058"},"modified":"2015-09-30T08:37:27","modified_gmt":"2015-09-30T12:37:27","slug":"nouveau-positionnement-pour-la-cage-aux-sports-fruit-dune-collaboration-avec-lg2boutique","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/nouveau-positionnement-pour-la-cage-aux-sports-fruit-dune-collaboration-avec-lg2boutique\/","title":{"rendered":"Nouveau positionnement pour La Cage aux Sports, fruit d&rsquo;une collaboration avec lg2boutique!"},"content":{"rendered":"<p class=\"p1\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/la-cage-brasserie-sportive4.jpg\"><img loading=\"lazy\" class=\"aligncenter wp-image-23059 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/la-cage-brasserie-sportive4.jpg\" alt=\"la-cage-brasserie-sportive4\" width=\"347\" height=\"260\" \/><\/a><\/p>\n<p class=\"p1\"><strong><span style=\"color: #000080;\">Le 28 septembre 2015 &#8211; <a href=\"http:\/\/www.cage.ca\/\">La Cage aux Sports<\/a>, lieu de rendez-vous des amateurs de sports, fait\u00a0peau neuve! Au terme d\u2019un fructueux travail de collaboration avec <a href=\"http:\/\/lg2boutique.com\/fr\">lg2boutique<\/a>, unit\u00e9 de branding de <a href=\"http:\/\/lg2.com\/fr\">lg2<\/a>, un\u00a0nouveau positionnement de marque et une toute nouvelle identit\u00e9 ont \u00e9t\u00e9 d\u00e9velopp\u00e9s. <\/span><\/strong><\/p>\n<p class=\"p1\">Apr\u00e8s une offre\u00a0alimentaire r\u00e9vis\u00e9e depuis l\u2019embauche au printemps dernier de Louis-Fran\u00e7ois Marcotte en tant que vice-pr\u00e9sident,\u00a0restauration, c\u2019est afin de cristalliser l\u2019ensemble de ces changements que La Cage aux Sports sera\u00a0maintenant connue sous l\u2019appellation La Cage &#8211; Brasserie sportive.<\/p>\n<p class=\"p1\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/la-cage-brasserie-sportive5.jpg\"><img loading=\"lazy\" class=\"aligncenter wp-image-23060 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/la-cage-brasserie-sportive5.jpg\" alt=\"la-cage-brasserie-sportive5\" width=\"519\" height=\"389\" \/><\/a><\/p>\n<blockquote>\n<p class=\"p1\"><span style=\"font-size: 12pt;\">Il s\u2019agit d\u2019un grand pas en avant pour nos restaurants.\u00a0Apr\u00e8s plusieurs mois de test dans certains emplacements, nous avons not\u00e9\u00a0une augmentation d\u2019achalandage de 40% depuis les changements apport\u00e9s au menu par Louis-Fran\u00e7ois\u00a0Marcotte. Il \u00e9tait tout \u00e0 fait logique que l\u2019ensemble de nos succursales embo\u00eete le pas et qu\u2019on souligne \u00e7a en\u00a0grand avec une refonte compl\u00e8te de notre identit\u00e9\u00bb, explique Jean B\u00e9dard, pr\u00e9sident et chef de la\u00a0direction du Groupe Sportscene.<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\">Au cours des prochaines semaines, les clients peuvent donc s\u2019attendre \u00e0 du changement dans leur Cage\u00a0pr\u00e9f\u00e9r\u00e9e.<\/p>\n<blockquote>\n<p class=\"p1\"><span style=\"font-size: 12pt;\">Les menus, le logo, l\u2019am\u00e9nagement, l\u2019uniforme des serveuses et serveurs, tout a \u00e9t\u00e9 revu et\u00a0am\u00e9lior\u00e9 pour refl\u00e9ter le nouveau positionnement de La Cage.\u00a0Tout sauf le pop-corn, bien entendu! L\u2019id\u00e9e \u00e9tait d\u2019amener\u00a0l\u2019identit\u00e9 de la marque au m\u00eame niveau que l\u2019offre alimentaire, de faire de La Cage une brasserie sportive\u00a0plus actuelle, au design \u00e9pur\u00e9, et qui plaira encore plus aux amateurs\u00bb, explique Claude Auchu, vice-pr\u00e9sident et\u00a0directeur de cr\u00e9ation, design chez lg2boutique.<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\">Le lancement de cette nouvelle plateforme de marque sera soutenu par une importante campagne\u00a0publicitaire, orchestr\u00e9e par lg2. Messages t\u00e9l\u00e9s, messages radio et vid\u00e9os web en fran\u00e7ais et en anglais,\u00a0r\u00e9vision des promotions r\u00e9currentes et refonte du site web permettront \u00e0 la nouvelle identit\u00e9 de se faire\u00a0conna\u00eetre aupr\u00e8s du grand public.<\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/h82AX926jHQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\">De plus, six capsules informatives anim\u00e9es par Jean B\u00e9dard et Louis-\u00a0Fran\u00e7ois Marcotte expliqueront aux visiteurs du site web que La Cage &#8211; Brasserie sportive continue d\u2019\u00eatre le\u00a0meilleur endroit pour aller voir le match, boire et manger entre amateurs de sport.<\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/LKlP16uxQEY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p2\"><strong><span style=\"color: #000080;\">CR\u00c9DITS<\/span><\/strong><\/p>\n<p class=\"p2\"><span class=\"s1\">Client: <\/span>Pierre Duc, Natacha Laflamme<\/p>\n<p class=\"p2\"><span class=\"s1\">Direction de cr\u00e9ation: <\/span>Claude Auchu, Sylvain Dufresne<\/p>\n<p class=\"p2\"><span class=\"s1\">Designers: <\/span>David Kessous, S\u00e9bastien Legault, P\u00e9n\u00e9lope St-Cyr Robitaille, \u00c9lise Cropsal<\/p>\n<p class=\"p3\">Cr\u00e9ation publicitaire: Sylvain Dufresne, Fr\u00e9d\u00e9ric Tremblay, Alexandre Jourdain, Martin Baron, Gabriel Lavall\u00e9e, Pierre-Luc<\/p>\n<p class=\"p2\">Loranger<\/p>\n<p class=\"p1\"><span class=\"s1\">Conception- R\u00e9daction : Sann Sava<\/span><\/p>\n<p class=\"p3\">Planification strat\u00e9gique:\u00a0<span class=\"s2\">P\u00e9n\u00e9lope Fournier, \u00a0<\/span><span class=\"s1\">Sabrina C\u00f4t\u00e9<\/span><\/p>\n<p class=\"p3\">Exp\u00e9rience utilisateur:\u00a0<span class=\"s2\">Nicolas Baldovini,\u00a0<\/span><span class=\"s1\">Thomas Benoit<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Service-conseil:\u00a0<\/span>Marie-Christine Cayer, No\u00e9mie Martin, Julie B\u00e9gin, Gabrielle Fortin-Larose<\/p>\n<p class=\"p3\">Producteur d&rsquo;agence:\u00a0<span class=\"s2\">Claudia Lemire,\u00a0<\/span><span class=\"s1\">Lina Pich\u00e9<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Photographe:\u00a0<\/span>Roger Proulx, Alt-6<\/p>\n<p class=\"p1\"><span class=\"s1\">R\u00e9alisateur:\u00a0<\/span>Emanuel Hoss-Desmarais<\/p>\n<p class=\"p2\">Maison de prod. \/ Producteur:\u00a0<span class=\"s2\">Quatre Z\u00e9ro Un<\/span><\/p>\n<p class=\"p2\">Post-production:\u00a0<span class=\"s2\">Post 430<\/span><\/p>\n<p class=\"p2\">Studio de son:\u00a0<span class=\"s2\">BLVD<\/span><\/p>\n<p class=\"p2\">Production imprim\u00e9e:\u00a0<span class=\"s2\">lg2fabrique<\/span><\/p>\n<p class=\"p2\">Production Web:\u00a0<span class=\"s2\">Orangium<\/span><\/p>\n<p class=\"p2\">M\u00e9dias:\u00a0<span class=\"s2\">PHD<\/span><\/p>\n<p class=\"p2\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_23058\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/nouveau-positionnement-pour-la-cage-aux-sports-fruit-dune-collaboration-avec-lg2boutique\/\"  data-item_title=\"Nouveau positionnement pour La Cage aux Sports, fruit d&#039;une collaboration avec lg2boutique!\"  data-item_date=\"2015-09-29T03:35:08-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La Cage aux Sports, lieu de rendez-vous des amateurs de sports, fait peau neuve! Au terme d\u2019un fructueux travail de collaboration avec lg2boutique, unit\u00e9 de branding de lg2, un nouveau positionnement de marque et une toute nouvelle identit\u00e9 ont \u00e9t\u00e9 d\u00e9velopp\u00e9s.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_23058\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/nouveau-positionnement-pour-la-cage-aux-sports-fruit-dune-collaboration-avec-lg2boutique\/\"  data-item_title=\"Nouveau positionnement pour La Cage aux Sports, fruit d&#039;une collaboration avec lg2boutique!\"  data-item_date=\"2015-09-29T03:35:08-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/23058"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=23058"}],"version-history":[{"count":7,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/23058\/revisions"}],"predecessor-version":[{"id":23141,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/23058\/revisions\/23141"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=23058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=23058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=23058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}