{"id":23109,"date":"2015-09-29T03:33:27","date_gmt":"2015-09-29T07:33:27","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=23109"},"modified":"2015-09-30T13:38:54","modified_gmt":"2015-09-30T17:38:54","slug":"loto-quebec-et-sid-lee-lancent-une-nouvelle-plateforme-publicitaire-pour-le-lotto-649","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/loto-quebec-et-sid-lee-lancent-une-nouvelle-plateforme-publicitaire-pour-le-lotto-649\/","title":{"rendered":"Loto-Qu\u00e9bec et Sid Lee lancent une nouvelle plateforme publicitaire pour le Lotto 6\/49"},"content":{"rendered":"<p class=\"p2\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/Capture-d\u2019\u00e9cran-2015-09-29-\u00e0-12.42.53.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-23110 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/Capture-d\u2019\u00e9cran-2015-09-29-\u00e0-12.42.53.png\" alt=\"Capture d\u2019\u00e9cran 2015-09-29 \u00e0 12.42.53\" width=\"455\" height=\"294\" \/><\/a><\/p>\n<p class=\"p2\"><strong><span style=\"color: #000080;\">Le 29 septembre 2015 \u2013 <a href=\"http:\/\/diffusion.loto-quebec.com\/sw3\/res\/asp\/index.asp\">Loto-Qu\u00e9bec<\/a> et <a href=\"http:\/\/sidlee.com\/fr\/?\">Sid Lee<\/a> lancent cette semaine une nouvelle plateforme publicitaire pour le Lotto 6\/49. <\/span><\/strong><\/p>\n<blockquote>\n<p class=\"p2\"><span style=\"font-size: 12pt;\">La strat\u00e9gie rappelle \u00e0 tous les Qu\u00e9b\u00e9cois que la chance, grande ou petite, fait partie de leur vie. Ainsi, la campagne reprend l\u2019expression populaire \u201cTu devrais acheter un 6\/49\u201d, utilis\u00e9e lorsque la chance survient soudainement dans une situation quotidienne\u00bb, dit Thomas Hougaz, strat\u00e8ge et associ\u00e9 chez Sid Lee. <\/span><\/p>\n<\/blockquote>\n<p class=\"p2\">La nouvelle plateforme se d\u00e9ploiera sur une ann\u00e9e compl\u00e8te et se d\u00e9clinera en une multitude d\u2019ex\u00e9cutions t\u00e9l\u00e9, sur le web (pre-roll), en affichage, dans les quotidiens, en radio ainsi que sur une page Tumblr o\u00f9 les gens pourront partager leurs anecdotes chanceuses, toutes regroup\u00e9es sous le mot-clic <strong>#TuDevraisAcheterUn649<\/strong>.<\/p>\n<p class=\"p2\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/mYv3LZn3kLE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p2\"><b><span style=\"color: #000080;\">Cr\u00e9dits<\/span>\u00a0<\/b><\/p>\n<p class=\"p2\">Annonceur: Loto-Qu\u00e9bec &#8211; Marie-Claudel Lalonde, Janie Th\u00e9riault, V\u00e9ronique D\u00e9ry, Sylvie Chartr\u00e9 Agence: Sid Lee<\/p>\n<p class=\"p2\">Direction de cr\u00e9ation: Alex Bernier<\/p>\n<p class=\"p2\">Strat\u00e9gie : Thomas Hougaz<\/p>\n<p class=\"p2\">Conception-r\u00e9daction : Christopher Jones, Guillaume Bergeron<\/p>\n<p class=\"p2\">Direction artistique : Alexandre Pellerin, Marc Guilbault<\/p>\n<p class=\"p2\">Service-conseil : Maude Barrette, France Wong, Camille Reed<\/p>\n<p class=\"p2\">Contenu et m\u00e9dias sociaux : \u00c8ve Martel, Kelly St-Pierre<\/p>\n<p class=\"p2\">Production d\u2019agence : Jimmy Lee \u2013 Katia Pellerin, Saskia von Lignau<\/p>\n<p class=\"p2\">R\u00e9alisation : Sanchez Brothers<\/p>\n<p class=\"p2\">Montage : Hubert Hayaud<\/p>\n<p class=\"p2\">Production : BLVD &#8211; Alexandre Villeneuve, Jason Breton<\/p>\n<p class=\"p2\">Postproduction : BLVD &#8211; Cadie Desbiens-Desmeules<\/p>\n<p class=\"p2\">Finition sonore : BLVD \u2013 Sylvain Roux<\/p>\n<p class=\"p2\">M\u00e9dia : PHD Montr\u00e9al \u2013 Maxime Corriveau, Mich\u00e8le Duchesneau<\/p>\n<p class=\"p2\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_23109\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  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