{"id":23160,"date":"2015-10-01T02:18:53","date_gmt":"2015-10-01T06:18:53","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=23160"},"modified":"2015-10-01T09:26:26","modified_gmt":"2015-10-01T13:26:26","slug":"la-spca-mandate-lagence-vibrant-pour-sa-campagne","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la-spca-mandate-lagence-vibrant-pour-sa-campagne\/","title":{"rendered":"La SPCA mandate l&rsquo;agence VIBRANT pour sa campagne"},"content":{"rendered":"<p class=\"p1\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/image019.jpg\"><img loading=\"lazy\" class=\"aligncenter wp-image-23161 size-full\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/image019.jpg\" alt=\"image019\" width=\"472\" height=\"313\" \/><\/a><\/p>\n<p class=\"p1\"><strong><span class=\"s1\" style=\"color: #000080;\">Le 30 septembre 2015 &#8211; Au cours des derni\u00e8res semaines, la <a href=\"http:\/\/www.spca.com\/\">SPCA<\/a> a lanc\u00e9 une nouvelle campagne, \u00ab<a href=\"http:\/\/www.coupelachaine.ca\/\"><span class=\"s2\">Coupelachaine<\/span><span class=\"s2\">.ca<\/span><\/a>\u00bb, afin de s\u2019attaquer \u00e0 une autre situation alarmante, celle de l\u2019encha\u00eenement des chiens.<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">D\u00e9sirant solliciter l\u2019appui de la communaut\u00e9, l\u2019organisme a fait appel \u00e0 l\u2019expertise de l\u2019agence montr\u00e9alaise <a href=\"http:\/\/www.vibrantmarketing.ca\/fr\/\">VIBRANT<\/a> pour cr\u00e9er une strat\u00e9gie sur-mesure int\u00e9grant le marketing exp\u00e9rientiel.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">VIBRANT a donc mis en place une vari\u00e9t\u00e9 de tactiques, dont un micro-site, plusieurs actions <i>grassroots<\/i> dans divers parcs \u00e0 chiens, ainsi que des initiatives en relations publiques et sur les r\u00e9seaux sociaux.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Pour consolider toutes ces activations, VIBRANT a marqu\u00e9 le coup en cr\u00e9ant une niche \u00e0 chiens g\u00e9ante \u00e0 la station Mont-Royal dans laquelle ont \u00e9t\u00e9 int\u00e9gr\u00e9 des iPads afin de recueillir un maximum de signatures permettant de prendre position aupr\u00e8s du ministre.<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 12pt;\">Le changement soci\u00e9tal requiert l\u2019int\u00e9r\u00eat et le soutien du public. Pour la SPCA, la strat\u00e9gie visait \u00e0 offrir au public plusieurs moyens de rejoindre le ministre de l\u2019agriculture.\u00a0Avec l\u2019int\u00e9gration des m\u00e9dias num\u00e9rique et du marketing exp\u00e9rientiel (entre autres), nous avons efficacement interpell\u00e9, \u00e9duqu\u00e9 et engag\u00e9 le public. Il \u00e9tait primordial de livrer un message \u00e9ducatif et puissant qui touche une corde sensible. L\u2019encha\u00eenement permanente des chiens au Qu\u00e9bec est non seulement un probl\u00e8me de bien-\u00eatre des animaux, il est aussi un probl\u00e8me de s\u00e9curit\u00e9 publique. VIBRANT voulait faire partie de la solution en apportant son expertise et sa participation active \u00e0 cette campagne\u00bb, Carlos Ponce, directeur.\u00a0<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\"><strong>Pour en savoir plus, visitez <a href=\"http:\/\/www.coupelachaine.ca\/\">le site<\/a><\/strong>. \u00a0<\/span><\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_23160\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  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derni\u00e8res semaines, la SPCA et l&rsquo;agence VIBRANT ont lanc\u00e9 une nouvelle campagne, \u00abCoupelachaine.ca\u00bb, afin de s\u2019attaquer \u00e0 une autre situation alarmante, celle de l\u2019encha\u00eenement des chiens.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_23160\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  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