{"id":23201,"date":"2015-10-01T02:33:55","date_gmt":"2015-10-01T06:33:55","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=23201"},"modified":"2015-10-01T09:00:26","modified_gmt":"2015-10-01T13:00:26","slug":"publicis-canada-signe-la-campagne-du-nouveau-programme-de-valeur-jeconomise-a-mon-gout-de-metro","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/publicis-canada-signe-la-campagne-du-nouveau-programme-de-valeur-jeconomise-a-mon-gout-de-metro\/","title":{"rendered":"Publicis Canada signe la campagne du nouveau programme de valeur \u00abJ\u2019\u00e9conomise \u00e0 mon go\u00fbt\u00bb, de Metro"},"content":{"rendered":"<p class=\"p1\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/10\/Capture-d\u2019\u00e9cran-2015-10-01-\u00e0-08.09.41.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-23202 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/10\/Capture-d\u2019\u00e9cran-2015-10-01-\u00e0-08.09.41.png\" alt=\"Capture d\u2019\u00e9cran 2015-10-01 \u00e0 08.09.41\" width=\"526\" height=\"329\" \/><\/a><\/p>\n<p class=\"p1\"><strong><span class=\"s1\" style=\"color: #000080;\">Le 1er octobre 2015 &#8211; <a href=\"http:\/\/corpo.metro.ca\/fr\/accueil.html\">Metro<\/a> se d\u00e9passe pour r\u00e9pondre aux go\u00fbts et besoins des consommateurs en introduisant son tout nouveau programme de valeur \u00abJ\u2019\u00e9conomise \u00e0 mon go\u00fbt\u00bb. <\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">Le concept se traduit par des opportunit\u00e9s d\u2019\u00e9conomiser sur les produits aim\u00e9s des clients : des produits de tous les jours, bien s\u00fbr, mais aussi des produits \u00e0 d\u00e9couvrir ou \u00e0 red\u00e9couvrir (produits locaux, produits bios, produits sant\u00e9, etc.).\u00a0<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 12pt;\">Ce programme engageant, diff\u00e9rent et dynamique permettra aux clients de go\u00fbter \u00e0 toute la valeur qu\u2019apporte\u00a0le fait de magasiner chez Metro\u00bb, a mentionn\u00e9 Marc Giroux, v.-p. marketing et communications.<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">En effet, \u00e0 compter du 1<\/span><span class=\"s2\"><sup>er<\/sup><\/span><span class=\"s1\"> octobre, les clients Metro auront l\u2019opportunit\u00e9 d\u2019\u00e9conomiser davantage gr\u00e2ce \u00e0 quatre offres distinctives munies d\u2019un code de couleurs afin de\u00a0faciliter l\u2019exp\u00e9rience client :<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Sp\u00e9ciaux de la semaine\u00a0: Nos meilleurs sp\u00e9ciaux chaque semaine.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Bas prix de mon \u00e9picier\u00a0: Des centaines de bas prix longue dur\u00e9e sur des produits de tous les jours.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; \u00c9conomies metro&amp;moi\u00a0: Des \u00e9conomies exclusives aux membres.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Rabais d\u00e9couverte\u00a0: Des rabais sur une foule de produits \u00e0 d\u00e9couvrir.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">La campagne sera diffus\u00e9e \u00e0 la t\u00e9l\u00e9, \u00e0 la radio, sur le Web et d\u00e9clin\u00e9e en magasins. Elle se veut en continuit\u00e9 avec la plateforme de la recette du bonheur, tout en proposant un nouveau dynamisme, essentiel pour mieux faire passer l\u2019importance de ce nouveau programme de valeur. \u00c0 ce titre, la trame musicale de la recette du bonheur \u00e9volue et s\u2019habille d\u2019intonations hip hop. C\u00f4t\u00e9 imprim\u00e9, le tr\u00e8fle devient le symbole graphique de ce nouveau programme de valeur.<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 12pt;\">On a pouss\u00e9 l\u2019audace pour cr\u00e9er une rupture sonore et visuelle qui permette de bien installer le nouveau programme de valeur tout en conservant l\u2019esprit de la marque Metro\u00a0\u00bb,\u00a0a mentionn\u00e9 Nicolas Massey, v.-p. directeur de la cr\u00e9ation chez Publicis. <\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/0WpsUhKFH2c\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000080;\"><b>\u00c0 propos de Metro inc.<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Avec un chiffre d\u2019affaires annuel d\u00e9passant les 11 milliards de dollars et plus de 65 000 employ\u00e9s, <a href=\"http:\/\/corpo.metro.ca\/fr\/accueil.html\">Metro inc.<\/a> est un chef de file dans la distribution alimentaire et pharmaceutique au Qu\u00e9bec et en Ontario, o\u00f9 elle exploite un r\u00e9seau de plus de 600 magasins d\u2019alimentation sous plusieurs banni\u00e8res dont Metro, Metro Plus, Super C et Food Basics, de m\u00eame que plus de 250 pharmacies principalement sous les banni\u00e8res Brunet, The Pharmacy et Drug Basics.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000080;\"><b>\u00c0 propos de Publicis Canada<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><a href=\"http:\/\/www.publicis.ca\/\">Publicis Canada<\/a> figure parmi les plus grands et importants groupes de communication au pays et compte plus de 500 employ\u00e9s. Publicis Canada est d\u00e9tenu par Publicis Worldwide, l\u2019un des trois plus importants groupes de publicit\u00e9 au sein de Publicis Groupe.<\/span><\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_23201\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  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son tout nouveau programme de valeur \u00abJ\u2019\u00e9conomise \u00e0 mon go\u00fbt\u00bb.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_23201\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  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