{"id":23214,"date":"2015-10-02T02:57:11","date_gmt":"2015-10-02T06:57:11","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=23214"},"modified":"2015-10-02T08:50:34","modified_gmt":"2015-10-02T12:50:34","slug":"sico-et-bleublancrouge-font-vivre-un-moment-magique-aux-quebecois","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/sico-et-bleublancrouge-font-vivre-un-moment-magique-aux-quebecois\/","title":{"rendered":"Sico et Bleublancrouge font vivre un moment magique aux Qu\u00e9b\u00e9cois"},"content":{"rendered":"<p class=\"p1\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/10\/SICO.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-23215 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/10\/SICO.png\" alt=\"SICO\" width=\"670\" height=\"374\" \/><\/a><\/p>\n<p class=\"p1\"><strong><span class=\"s1\" style=\"color: #000080;\">Le 1er octobre 2015. \u2014 Le 10 septembre dernier, la marque <i><a href=\"http:\/\/www.sico.ca\/fr-CA\/accueil.aspx\">Sico<\/a><\/i> donnait lieu \u00e0 un \u00e9v\u00e9nement magique au Parc de la Petite-Italie en collaboration avec <a href=\"http:\/\/www.bleublancrouge.ca\/\">Bleublancrouge<\/a>, faisant vivre aux Qu\u00e9b\u00e9cois une exp\u00e9rience immersive haute en couleurs.<\/span><\/strong><\/p>\n<p class=\"p2\"><span class=\"s1\">\u00c0 leur arriv\u00e9e pr\u00e8s du parc, les curieux pouvaient se diriger vers un pr\u00e9sentoir o\u00f9 ils se voyaient expos\u00e9s \u00e0 une s\u00e9lection d\u2019\u00e9chantillons de couleurs <i>Sico<\/i>. En scannant l\u2019\u00e9chantillon de leur choix, ils permettaient \u00e0 des milliers de fils de fibre optique de s\u2019illuminer sous leurs yeux. Au fur et \u00e0 mesure que les passants s\u2019arr\u00eataient, la couleur de ces fibres optiques se modifiait et se propageait \u00e0 travers le jardin.<\/span><\/p>\n<blockquote>\n<p class=\"p2\"><span class=\"s1\" style=\"font-size: 12pt;\">Bien que beaucoup de gens\u00a0appr\u00e9hendent l\u2019id\u00e9e de changer la couleur de leurs murs, beaucoup de Qu\u00e9b\u00e9cois choisissent la marque <i>Sico<\/i> chaque ann\u00e9e \u00e0 cause de la qualit\u00e9 de sa peinture, son\u00a0large \u00e9ventail de couleurs et de ses outils en ligne efficaces. Nous cherchions \u00e0 rendre hommage \u00e0 ceux qui ne reculent devant rien pour mettre de la couleur dans nos vies en cr\u00e9ant cette \u0153uvre digitale multicolore.\u00a0\u00bb a mentionn\u00e9 Jonathan Rouxel, Directeur de cr\u00e9ation chez Bleublancrouge.<\/span><\/p>\n<\/blockquote>\n<p class=\"p2\"><span class=\"s1\">Gr\u00e2ce \u00e0 cette initiative, la marque <i>Sico<\/i> tenait \u00e9veiller l\u2019imaginaire et l\u2019inspiration de ses consommateurs en remettant ses couleurs entre leurs mains. Comme partenaire de confiance pour leurs projets de peinture, la marque a ainsi su d\u00e9montrer aux Qu\u00e9b\u00e9cois comment son large \u00e9ventail de couleurs pouvait illuminer leur quotidien.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Pour immortaliser ce projet, Bleublancrouge a r\u00e9alis\u00e9 une vid\u00e9o de la soir\u00e9e. \u00a0<\/span><\/p>\n<p class=\"p2\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/fAay58O_kmU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p2\"><span class=\"s1\">Avec cette exp\u00e9rience, la marque <i>Sico<\/i> voulait \u00e9galement mettre de l\u2019avant l\u2019ensemble des outils qu\u2019elle met \u00e0 la disposition des consommateurs sur <a href=\"http:\/\/www.sico.ca\/\"><span class=\"s2\">sico.ca<\/span><\/a> afin de les accompagner \u00e0 chacune des \u00e9tapes de leurs projets de peinture.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Soyez \u00e0 l\u2019affut pour les bandeaux magazines de la campagne, fait de v\u00e9ritables \u00e9chantillons de couleurs <i>Sico<\/i>, en kiosques d\u00e8s le mois d\u2019octobre sur les revues d\u00e9co pr\u00e9f\u00e9r\u00e9es des Qu\u00e9b\u00e9cois.<\/span><\/p>\n<p class=\"p2\"><strong><span style=\"color: #000080;\">\u00c0 propos de Bleublancrouge<\/span><\/strong><\/p>\n<p class=\"p1\"><a href=\"http:\/\/www.bleublancrouge.ca\/\">Bleublancrouge<\/a>\u00a0est\u00a0une\u00a0agence\u00a0de\u00a0communication\u00a0marketing\u00a0int\u00e9gr\u00e9e\u00a0situ\u00e9e\u00a0\u00e0\u00a0Montr\u00e9al\u00a0et\u00a0reconnue\u00a0comme\u00a0l\u2019une\u00a0des\u00a0dix\u00a0agences\u00a0les\u00a0plus\u00a0cr\u00e9atives\u00a0au\u00a0Canada.\u00a0Depuis\u00a0plus\u00a0de\u00a030\u00a0ans, les\u00a0annonceurs\u00a0qui\u00a0choisissent\u00a0Bleublancrouge\u00a0ont\u00a0un\u00a0point\u00a0commun:\u00a0ils comprennent\u00a0le\u00a0monde\u00a0qui\u00a0les\u00a0entoure\u00a0et\u00a0ils\u00a0ont\u00a0besoin\u00a0d\u2019un\u00a0partenaire\u00a0courageux\u00a0qui\u00a0saura\u00a0les\u00a0accompagner dans le changement.\u00a0La\u00a0plupart\u00a0d\u2019entre\u00a0eux\u00a0recherchent\u00a0une\u00a0relation,\u00a0bas\u00e9e\u00a0sur\u00a0la\u00a0confiance,\u00a0la\u00a0transparence\u00a0et\u00a0le\u00a0courage.\u00a0Le\u00a0m\u00e9tier\u00a0de cette\u00a0agence: le\u00a0changement.<\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<p class=\"p1\">\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_23214\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  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