{"id":23458,"date":"2015-10-07T03:28:39","date_gmt":"2015-10-07T07:28:39","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=23458"},"modified":"2015-10-07T10:11:02","modified_gmt":"2015-10-07T14:11:02","slug":"lg2-la-campagne-selvies-de-centraide","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lg2-la-campagne-selvies-de-centraide\/","title":{"rendered":"lg2 signe la campagne #Selvies de Centraide"},"content":{"rendered":"<p class=\"p1\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/10\/Capture-d\u2019\u00e9cran-2015-10-07-\u00e0-09.52.17.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-23461 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/10\/Capture-d\u2019\u00e9cran-2015-10-07-\u00e0-09.52.17.png\" alt=\"Capture d\u2019\u00e9cran 2015-10-07 \u00e0 09.52.17\" width=\"419\" height=\"558\" \/><\/a><\/p>\n<p class=\"p1\"><strong><span style=\"color: #000080;\">Le 7 octobre 2015 &#8211; <a href=\"http:\/\/www.centraide-mtl.org\/fr\/\">Centraide du Grand Montr\u00e9al<\/a> lan\u00e7ait la semaine derni\u00e8re sa campagne\u00a0#selvies, une initiative imagin\u00e9e par <a href=\"http:\/\/lg2.com\/fr\">lg2<\/a> et soutenue par une offensive publicitaire se d\u00e9clinant sur le web, \u00e0\u00a0la t\u00e9l\u00e9 et \u00e0 la radio ainsi qu\u2019en affichage.\u00a0<\/span><\/strong><\/p>\n<p class=\"p1\">Dans le but de rajeunir la marque et de cr\u00e9er une plus grande proximit\u00e9 entre l\u2019organisation et les\u00a0montr\u00e9alais, Centraide invite la population \u00e0 d\u00e9couvrir et partager en grand nombre sur les m\u00e9dias sociaux\u00a0les #selvies pr\u00e9sent\u00e9es au <span class=\"s1\"><a href=\"http:\/\/www.selvies.org\/fr\/\">www.selvies.org<\/a><\/span>.<\/p>\n<p class=\"p1\">L\u2019id\u00e9e est de faire un parall\u00e8le avec les selfies qui repr\u00e9sentent\u00a0habituellement le beau c\u00f4t\u00e9 de la vie et de plut\u00f4t mettre en sc\u00e8ne le vrai c\u00f4t\u00e9 de la vie.<\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/h6gK68DUI0E\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\">Avec le d\u00e9ploiement de cette campagne, Centraide souhaite \u00e9duquer les gens sur sa mission, qui est de\u00a0soutenir un r\u00e9seau d&rsquo;organismes qui viennent en aide \u00e0 plus d&rsquo;une personne sur sept dans le Grand Montr\u00e9al,\u00a0et sur ses principaux champs d\u2019action (soutenir la r\u00e9ussite des jeunes, assurer l\u2019essentiel, briser l\u2019isolement\u00a0social, b\u00e2tir des milieux de vie rassembleurs).<\/p>\n<p class=\"p1\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/10\/Capture-d\u2019\u00e9cran-2015-10-07-\u00e0-09.51.44.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-23462 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/10\/Capture-d\u2019\u00e9cran-2015-10-07-\u00e0-09.51.44.png\" alt=\"Capture d\u2019\u00e9cran 2015-10-07 \u00e0 09.51.44\" width=\"486\" height=\"647\" \/><\/a>\u00a0<a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/10\/Capture-d\u2019\u00e9cran-2015-10-07-\u00e0-09.52.03.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-23463 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/10\/Capture-d\u2019\u00e9cran-2015-10-07-\u00e0-09.52.03.png\" alt=\"Capture d\u2019\u00e9cran 2015-10-07 \u00e0 09.52.03\" width=\"486\" height=\"658\" \/><\/a><\/p>\n<p class=\"p1\"><strong><span style=\"color: #000080;\">Cr\u00e9dits<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">Client: <\/span>Centraide du Grand Montr\u00e9al<\/p>\n<p class=\"p1\"><span class=\"s1\">Direction de cr\u00e9ation: <\/span>Marc Fortin, Sylvain Dufresne<\/p>\n<p class=\"p1\"><span class=\"s1\">Cr\u00e9ation: <\/span>Fr\u00e9d\u00e9ric Tremblay, Martin Baron, David Arcouette<\/p>\n<p class=\"p1\"><span class=\"s1\">Planification strat\u00e9gique: <\/span>Anne-Marie Leclair, Fran\u00e7ois Royer-Mireault<\/p>\n<p class=\"p2\">Exp\u00e9rience utilisateur: <span class=\"s2\">Genevi\u00e8ve Monette<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Service-Conseil: <\/span>Marie-Christine Cayer, Catherine Draws<\/p>\n<p class=\"p2\">Production d&rsquo;agence: <span class=\"s2\">Isabelle Fonta<\/span><\/p>\n<p class=\"p2\">R\u00e9alisation:\u00a0<span class=\"s2\">Yan Giroux<\/span><\/p>\n<p class=\"p2\">Maison de production: <span class=\"s2\">Alt production<\/span><\/p>\n<p class=\"p2\">Studio de son:\u00a0<span class=\"s2\">BLVD<\/span><\/p>\n<p class=\"p2\">Production imprim\u00e9e et num\u00e9rique:\u00a0lg2fabrique<\/p>\n<p class=\"p1\"><span class=\"s1\">Photographes:\u00a0<\/span>Sandra Larochelle, Harold Fortin<\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div 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