{"id":23504,"date":"2015-10-08T02:43:25","date_gmt":"2015-10-08T06:43:25","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=23504"},"modified":"2015-10-08T10:04:13","modified_gmt":"2015-10-08T14:04:13","slug":"vous-navez-encore-rien-bu-the-mint-agency-et-carat-lancent-la-premiere-campagne-majeure-au-canada-de-sodastream","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/vous-navez-encore-rien-bu-the-mint-agency-et-carat-lancent-la-premiere-campagne-majeure-au-canada-de-sodastream\/","title":{"rendered":"Vous n&rsquo;avez encore rien bu: The Mint Agency et Carat lancent la premi\u00e8re campagne majeure au Canada de SodaStream"},"content":{"rendered":"<p class=\"p2\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/10\/Capture-d\u2019\u00e9cran-2015-10-08-\u00e0-09.32.42.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-23508 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/10\/Capture-d\u2019\u00e9cran-2015-10-08-\u00e0-09.32.42.png\" alt=\"Capture d\u2019\u00e9cran 2015-10-08 \u00e0 09.32.42\" width=\"511\" height=\"335\" \/><\/a><\/p>\n<p class=\"p2\"><strong><span style=\"color: #000080;\">Le 8 octobre 2015 &#8211; Suivant une s\u00e9rie de campagnes \u00e0 succ\u00e8s dans divers march\u00e9s \u00e0 travers le monde, <a href=\"https:\/\/www.sodastream.ca\/francais\/\">SodaStream<\/a> lance sa premi\u00e8re campagne majeure au Canada pour pr\u00e9senter sa machine \u00e0 eau p\u00e9tillante qui permet aux consommateurs de d\u00e9guster une eau fra\u00eeche p\u00e9tillante par simple pression d\u2019un bouton.<\/span><\/strong><\/p>\n<p class=\"p2\">En plus d\u2019augmenter la notori\u00e9t\u00e9 de la marque sur le march\u00e9 canadien, la campagne multiplateforme invite les consommateurs \u00e0 penser diff\u00e9remment sur leur fa\u00e7on de boire de l\u2019eau. <strong>Le positionnement de la campagne \u00abL\u2019eau fra\u00eeche et p\u00e9tillante \u00e0 votre port\u00e9e\u00bb, met en \u00e9vidence que le choix revient au consommateur de d\u00e9cider o\u00f9, quand et comment boire de l\u2019eau<\/strong>.<\/p>\n<blockquote>\n<p class=\"p2\"><span style=\"font-size: 12pt;\">Nous savons que les consommateurs aiment boire de l\u2019eau p\u00e9tillante. Nous savons aussi qu\u2019ils sont \u00e0 la recherche d\u2019alternatives plus saines et \u00e9conomiques aux choix de breuvages actuellement disponibles sur le march\u00e9. Plusieurs de nos consommateurs veulent boire plus d\u2019eau. Nous leur offrons une fa\u00e7on simple de rendre l\u2019exp\u00e9rience plus int\u00e9ressante en leur permettant d\u2019avoir une eau rafra\u00eechissante et p\u00e9tillante \u00e0 la maison en quelques secondes, par simple pression d\u2019un bouton\u00bb, mentionne Doug Pritchard, chef de la direction de SodaStream Canada.<\/span><\/p>\n<\/blockquote>\n<p class=\"p2\">La campagne multiplateforme, d\u00e9velop\u00e9e par <a href=\"http:\/\/themintagency.com\/\">The Mint Agency<\/a> (cr\u00e9ation) et <a href=\"http:\/\/www.carat.com\/ca\/fr\/\">Carat<\/a> (strat\u00e9gie m\u00e9dia), comprend la t\u00e9l\u00e9, l\u2019imprim\u00e9 et une exp\u00e9rience consommateur en magasin.<\/p>\n<p class=\"p2\">La cr\u00e9ation et les messages sont uniques au march\u00e9 canadien. L\u2019annonce de 15 secondes pr\u00e9sente une d\u00e9monstration de la machine SodaStream.<\/p>\n<blockquote>\n<p class=\"p2\"><span style=\"font-size: 12pt;\">La plupart des consommateurs souhaitent comprendre comment la machine fonctionne et c\u2019est pour cette raison que nous voulions leur d\u00e9montrer \u00e0 quel point il est simple de r\u00e9aliser sa propre eau gazeuse \u00e0 la maison\u00bb, a ajout\u00e9 Doug Pritchard.<\/span><\/p>\n<\/blockquote>\n<p class=\"p2\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/f9HyUOTCT80\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\u00a0<\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_23504\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  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