{"id":23842,"date":"2015-10-19T02:17:32","date_gmt":"2015-10-19T06:17:32","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=23842"},"modified":"2015-10-19T08:08:10","modified_gmt":"2015-10-19T12:08:10","slug":"twist-par-microsoft-garage-une-messagerie-instantanee-nouveau-genre","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/twist-par-microsoft-garage-une-messagerie-instantanee-nouveau-genre\/","title":{"rendered":"Twist par Microsoft Garage : une messagerie instantan\u00e9e nouveau genre!"},"content":{"rendered":"<p><span style=\"color: #000080; font-size: 14pt;\">Selon Microsoft, puisqu\u2019une image vaut mille mots, il est souvent plus convivial d\u2019envoyer une photo qu\u2019un message texte. C\u2019est bas\u00e9 sur ce\u00a0postulat\u00a0que l\u2019application Twist a \u00e9t\u00e9 r\u00e9cemment lanc\u00e9e, dans le cadre de l\u2019initiative Microsoft Garage.<\/span><\/p>\n<p><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/10\/twist-04.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-23853 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/10\/twist-04.png\" alt=\"twist-microsoft\" width=\"375\" height=\"635\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.microsoft.com\/en-us\/garage\/#garage-workbench\" target=\"_blank\">L\u2019application Twist<\/a>, disponible uniquement pour les appareils iOS, permet \u00e0 ses utilisateurs d\u2019engager la conversation avec ses amis ou un groupe d\u2019une fa\u00e7on cr\u00e9ative. En effet, il s\u2019agit d\u2019une application de <strong>messagerie instantan\u00e9e<\/strong> de photos.<\/p>\n<p>Le concept est simple. La <strong>conversation<\/strong> d\u00e9bute avec un \u00e9cran divis\u00e9 en deux, \u00e0 la verticale. Il suffit de prendre une photo, y ajouter un message (facultatif) et celui-ci occupe la partie sup\u00e9rieure de l\u2019\u00e9cran. Le destinataire du message fait la m\u00eame chose, et sa r\u00e9ponse (photo et texte) occupe alors la partie inf\u00e9rieure de l\u2019\u00e9cran.<\/p>\n<p>S&rsquo;il s&rsquo;agit bien d&rsquo;une messagerie d&rsquo;un nouveau genre, on ne peut pas non plus parler de r\u00e9volution. Cette application ne remplacera pas les WhatsApp, BBM ou WeChat de ce monde, mais elle rend l\u2019envoi de <strong>photos<\/strong> par message beaucoup plus int\u00e9ressant que de simplement joindre une photo \u00e0 une conversation par message texte.<\/p>\n<p>Pour Microsoft, il s\u2019agit d\u2019une fa\u00e7on simple et rapide de \u00abraconter une histoire\u00bb (<em>storytelling<\/em>).<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/zziWhU3FAfw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/jennshen\" target=\"_blank\">Jennifer Shen<\/a>, la principale chef de la programmation de l\u2019\u00e9quipe, bas\u00e9e \u00e0 Silicon Valley, explique l\u2019id\u00e9e derri\u00e8re l&rsquo;application:<\/p>\n<blockquote><p><span style=\"font-size: 12pt;\">Lorsque nous avons con\u00e7u Twist, nous avions remarqu\u00e9 que la plupart des fa\u00e7ons de communiquer aujourd\u2019hui ne permettaient pas de faire des \u00e9changes expressifs et riches. Beaucoup d\u2019applications de messagerie instantan\u00e9e ont ajout\u00e9 des fonctionnalit\u00e9s pour faire vivre une meilleure exp\u00e9rience \u00e0 leurs utilisateurs (autocollants, emojis, gifs, etc.). Nous voulions rendre cette exp\u00e9rience encore meilleure et c\u2019est pourquoi nous avons choisi la photographie, un m\u00e9dium riche qui permet de partager ce qui se passe dans une vie, des situations cocasses aux id\u00e9es cr\u00e9atives.\u00bb<\/span><\/p><\/blockquote>\n<p>Ce sont des d\u00e9veloppeurs de <a href=\"http:\/\/www.microsoft.com\/en-us\/garage\/\" target=\"_blank\">Microsoft Garage<\/a> qui sont derri\u00e8re l\u2019application. Dans ce \u00ablaboratoire\u00bb surtout connu des sp\u00e9cialistes, on publie des projets qui ne devraient normalement pas \u00eatre lanc\u00e9s de fa\u00e7on publique.<\/p>\n<p>\u00c9videmment, Microsoft pr\u00e9cise que ces projets sont tout de m\u00eame test\u00e9s \u00e0 l\u2019interne en amont.<\/p>\n<p>L\u2019application Twist n\u2019est disponible qu\u2019au Canada et aux \u00c9tats-Unis, et elle est gratuite. On peut la t\u00e9l\u00e9charger sur <a href=\"https:\/\/itunes.apple.com\/us\/app\/twist-microsoft-garage-project\/id1037531810\" target=\"_blank\">l\u2019App Store d\u2019Apple d\u00e8s maintenant<\/a>.<\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_23842\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/twist-par-microsoft-garage-une-messagerie-instantanee-nouveau-genre\/\"  data-item_title=\"Twist par Microsoft Garage : une messagerie instantan\u00e9e nouveau genre!\"  data-item_date=\"2015-10-19T02:17:32-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Une image vaut mille mots: c\u2019est bas\u00e9 sur ce postulat que l\u2019application Twist a \u00e9t\u00e9 r\u00e9cemment lanc\u00e9e, dans le cadre de l\u2019initiative Microsoft Garage.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_23842\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/twist-par-microsoft-garage-une-messagerie-instantanee-nouveau-genre\/\"  data-item_title=\"Twist par Microsoft Garage : une messagerie instantan\u00e9e nouveau genre!\"  data-item_date=\"2015-10-19T02:17:32-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[137,1],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/23842"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=23842"}],"version-history":[{"count":4,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/23842\/revisions"}],"predecessor-version":[{"id":23885,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/23842\/revisions\/23885"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=23842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=23842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=23842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}