{"id":2389,"date":"2014-04-09T11:30:28","date_gmt":"2014-04-09T15:30:28","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=2389"},"modified":"2014-04-10T10:19:28","modified_gmt":"2014-04-10T14:19:28","slug":"publicites-facebook-un-nouveau-format-pour-le-mois-de-mai","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/publicites-facebook-un-nouveau-format-pour-le-mois-de-mai\/","title":{"rendered":"Publicit\u00e9s Facebook: un nouveau format pour le mois de mai"},"content":{"rendered":"<p>Apr\u00e8s avoir fait des tests qui concluent \u00e0 une multiplication par trois de l\u2019impact aupr\u00e8s de sa client\u00e8le, Facebook annonce un nouveau format pour les publicit\u00e9s\u00a0 affich\u00e9es sur les fils de nouvelles de ses usagers.<\/p>\n<p>Plus grosses, plus larges et plus visibles, ces publicit\u00e9s seront \u00e9galement moins nombreuses, dit Facebook, et ce pour deux raisons: d\u2019abord pour que l\u2019\u00e9metteur de la publicit\u00e9 puisse obtenir les r\u00e9sultats escompt\u00e9s en visibilit\u00e9; ensuite pour que le r\u00e9cepteur, c\u2019est-\u00e0-dire l\u2019usager, ne sente pas compl\u00e8tement submerg\u00e9 par trop de publicit\u00e9s.<\/p>\n<p>Strat\u00e9giquement, Facebook a d\u00e9cid\u00e9 de placer ce nouveau format de publicit\u00e9 \u00e0 droite du mur principal de l\u2019usager.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/851571_1407729616165092_1437395081_n.jpg\"><img loading=\"lazy\" class=\"size-medium wp-image-2390 aligncenter\" alt=\"851571_1407729616165092_1437395081_n\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/851571_1407729616165092_1437395081_n-300x193.jpg\" width=\"300\" height=\"193\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/851571_1407729616165092_1437395081_n-300x193.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/851571_1407729616165092_1437395081_n.jpg 619w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_2389\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/publicites-facebook-un-nouveau-format-pour-le-mois-de-mai\/\"  data-item_title=\"Publicit\u00e9s Facebook: un nouveau format pour le mois de mai\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/facebook-logo.jpg\"  data-item_date=\"2014-04-09T11:30:28-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s avoir fait des tests qui concluent \u00e0 une multiplication par trois de l\u2019impact aupr\u00e8s de sa client\u00e8le, Facebook annonce un nouveau format pour les publicit\u00e9s\u00a0 affich\u00e9es sur les fils de nouvelles de ses usagers. Plus grosses, plus larges et plus visibles, ces publicit\u00e9s seront \u00e9galement moins nombreuses, dit Facebook, et ce pour deux raisons: [&hellip;]<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_2389\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/publicites-facebook-un-nouveau-format-pour-le-mois-de-mai\/\"  data-item_title=\"Publicit\u00e9s Facebook: un nouveau format pour le mois de mai\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/facebook-logo.jpg\"  data-item_date=\"2014-04-09T11:30:28-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":2391,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,1],"tags":[186],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/2389"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=2389"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/2389\/revisions"}],"predecessor-version":[{"id":2393,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/2389\/revisions\/2393"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/2391"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=2389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=2389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=2389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}