{"id":23926,"date":"2015-10-20T01:24:53","date_gmt":"2015-10-20T05:24:53","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=23926"},"modified":"2015-10-22T17:06:10","modified_gmt":"2015-10-22T21:06:10","slug":"du-soleil-pour-tout-le-monde-avec-transat-et-dentsubos","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/du-soleil-pour-tout-le-monde-avec-transat-et-dentsubos\/","title":{"rendered":"Du soleil pour tout le monde avec Transat et DentsuBos!"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 14pt;\">Le 19 octobre 2015 &#8211; Dans sa plus r\u00e9cente campagne\u00a0<i>Du soleil pour tout le monde,<\/i>\u00a0sign\u00e9e DenstuBos, Transat met l\u2019accent sur ses collections soleil exclusives principalement destin\u00e9es aux couples et aux familles.<\/span><\/p>\n<p class=\"p1\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/10\/air-transat-dentsu.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-23927 size-full\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/10\/air-transat-dentsu.png\" alt=\"air-transat-dentsu\" width=\"615\" height=\"420\" \/><\/a><\/p>\n<p class=\"p1\"><span class=\"s1\">Cr\u00e9\u00e9e par l\u2019agence <a href=\"http:\/\/dentsubos.com\/fr\/\" target=\"_blank\">DentsuBos<\/a>, la campagne de communication int\u00e9gr\u00e9e s\u2019inscrit au c\u0153ur d\u2019une plateforme de marque qui se d\u00e9ploie partout au Canada et maintenant aussi \u00e0 l\u2019international.\u00a0<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span style=\"font-size: 12pt;\"><span class=\"s1\">La garantie d<\/span><span class=\"s3\">\u2019<\/span><span class=\"s1\">une exp\u00e9rience positive en vol et \u00e0 destination est une dimension que le consommateur ne souhaite pas sacrifier, m\u00eame \u00e0 bas prix. La nouvelle campagne exprime bien le souci de Transat de satisfaire les attentes des vacanciers tout au long de leur voyage\u00bb, explique Genevi\u00e8ve LeBrun, directrice principale du marketing de Transat.<\/span><\/span><\/p>\n<\/blockquote>\n<p class=\"p1\">La qualit\u00e9 d\u2019accompagnement <a href=\"http:\/\/www.airtransat.ca\/en\/Home.aspx\" target=\"_blank\">Transat<\/a> est mise de l\u2019avant par le t\u00e9moignage de vacanciers qui racontent leurs exp\u00e9riences, confortablement assis dans un si\u00e8ge Air Transat.<\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 12pt;\">Il est plut\u00f4t difficile de se distinguer sur l\u2019exp\u00e9rience \u00e0 destination en ne montrant que des plages de sable blanc&#8230; La pr\u00e9sence du si\u00e8ge Air Transat, en plus d\u2019\u00eatre un \u00e9l\u00e9ment visuel distinctif, symbolise l\u2019exp\u00e9rience Transat au-del\u00e0 du vol\u00a0\u00bb, explique S\u00e9bastien Rivest, vice-pr\u00e9sident cr\u00e9ation chez DentsuBos.<\/span><\/p>\n<\/blockquote>\n<h3 class=\"p3\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/L0nEnZAS5ys\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\u00a0<iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/9la1FrAP1FM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/h3>\n<h3 class=\"p3\"><span style=\"font-size: 14pt; color: #000080;\">Cr\u00e9dits<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Annonceur: Transat &#8211; Genevi\u00e8ve LeBrun, Val\u00e9rie Martin<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Agence: DentsuBos<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Direction de cr\u00e9ation: S\u00e9bastien Rivest<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u00c9quipe de cr\u00e9ation: Julien Thiry, Etienne Th\u00e9berge, Helen Savage, Olivier Rielland-Nadeau, Jocelyn Leroy<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Service-conseil: Sylvie Marsan, Joanie Couillard, Catherine Girard, Fanny Richelet, St\u00e9fanie<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Stergiotis<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Strat\u00e9gie de marque\u00a0: Claude Larin, Catherine Dorion, Chantal Bourgouin (Performance)<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Production: LeGreen \u2013 Fanny Quenneville, Lyne Champoux<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">R\u00e9alisation: Roger Gari\u00e9py<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Direction photo: Yves B\u00e9langer<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Postproduction: Maz, Vision Globale<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Son: Studio Lamajeure &#8211; Mathieu Morin<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Musique: L\u2019Oreille<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">M\u00e9dia : V\u00e9ronik L&rsquo;Heureux, Mike Sherman, Marjolaine Dubreuil, Sophie-Anne Roy-Labelle<\/span><\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_23926\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/du-soleil-pour-tout-le-monde-avec-transat-et-dentsubos\/\"  data-item_title=\"Du soleil pour tout le monde avec Transat et DentsuBos!\"  data-item_date=\"2015-10-20T01:24:53-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dans sa plus r\u00e9cente campagne Du soleil pour tout le monde, sign\u00e9e DenstuBos, Transat met l\u2019accent sur ses collections soleil exclusives principalement destin\u00e9es aux couples et aux familles.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_23926\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/du-soleil-pour-tout-le-monde-avec-transat-et-dentsubos\/\"  data-item_title=\"Du soleil pour tout le monde avec Transat et DentsuBos!\"  data-item_date=\"2015-10-20T01:24:53-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/23926"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=23926"}],"version-history":[{"count":4,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/23926\/revisions"}],"predecessor-version":[{"id":24104,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/23926\/revisions\/24104"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=23926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=23926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=23926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}