{"id":24131,"date":"2015-10-26T02:24:33","date_gmt":"2015-10-26T06:24:33","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=24131"},"modified":"2015-10-26T09:58:25","modified_gmt":"2015-10-26T13:58:25","slug":"sid-lee-et-movember-mettent-de-lavant-les-heros-moustachus-de-lhistoire","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/sid-lee-et-movember-mettent-de-lavant-les-heros-moustachus-de-lhistoire\/","title":{"rendered":"Sid Lee et Movember mettent de l&rsquo;avant les h\u00e9ros moustachus de l&rsquo;Histoire"},"content":{"rendered":"<p class=\"p2\"><span style=\"font-size: 14pt; color: #000080;\">Le 23 octobre 2015 &#8211; Sid Lee et la fondation Movember lancent leur premi\u00e8re campagne conjointe pour vanter le pouvoir de la moustache.\u00a0<\/span><\/p>\n<p class=\"p2\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/10\/movember-sidlee.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-24132 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/10\/movember-sidlee.png\" alt=\"movember-sidlee\" width=\"542\" height=\"301\" \/><\/a><\/p>\n<p class=\"p1\"><span class=\"s1\"><a href=\"http:\/\/sidlee.com\/\" target=\"_blank\">Sid Lee<\/a> et la <a href=\"https:\/\/ca.movember.com\/\" target=\"_blank\">fondation Movember<\/a> travaillent ensemble et partagent un bureau \u00e0 Los Angeles depuis maintenant un an. Mais les deux organisations partagent aussi la conviction qu&rsquo;elles peuvent cr\u00e9er un monde meilleur en supportant une cause en laquelle elles croient: <strong>la sant\u00e9<\/strong>.\u00a0<\/span><\/p>\n<p class=\"p1\">Pour amener un nouveau souffle au mouvement Movember et amasser plus de fonds pour la cause, elles lancent \u00e0 pr\u00e9sent leur premi\u00e8re initiative commune.<\/p>\n<p class=\"p1\">La campagne, r\u00e9alis\u00e9e par l&rsquo;\u00e9quipe de Sid Lee \u00e0 Montr\u00e9al en collaboration avec LA et Toronto, a \u00e9t\u00e9 lanc\u00e9e cette semaine sur la <a href=\"https:\/\/www.facebook.com\/MovemberCanada\" target=\"_blank\">page Facebook<\/a> de Movember.<\/p>\n<p class=\"p1\">L&rsquo;id\u00e9e: en regardant les moments marquants de l&rsquo;Histoire, on constate que\u00a0les plus grands accomplissements ont \u00e9t\u00e9 r\u00e9alis\u00e9s par des hommes moustachus.<\/p>\n<blockquote>\n<p class=\"p1\"><span style=\"font-size: 12pt;\">Chez Movember, la moustache est reine. Le contenu d\u00e9velopp\u00e9 par Sid Lee met de l&rsquo;avant, de fa\u00e7on \u00e0 la fois irrespectueuse et dr\u00f4le, le fait que dans l&rsquo;Histoire, les moustaches ont permis \u00e0 ceux qui les portaient d&rsquo;accomplir de grandes choses. Pendant les 30 jours que dure Movember, et tout au long de la vie, chacun peut b\u00e9n\u00e9ficier du pouvoir de la moustache pour r\u00e9aliser des choses incroyables!\u00bb, explique Mark Fewell, directeur du d\u00e9veloppement de march\u00e9 \u00e0 la Fondation Movember.<\/span><\/p>\n<\/blockquote>\n<h3 class=\"p2\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/W37qneSwfTE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\u00a0<iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/2rfKB7BBQXw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\u00a0<iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/NW0tOVvQvC4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/h3>\n<h3 class=\"p2\"><span style=\"font-size: 14pt; color: #000080;\">Credits <\/span><\/h3>\n<p class=\"p2\">Client: Movember Foundation \/\u00a0Mark Fewell \u2013 Senior VP Market Development,\u00a0Tracy Green \u2013 Project Management Officer,\u00a0Claire Lamont \u2013 Country Director, Canada,\u00a0Adam Garone, Travis Garone &amp; Justin Coghlan \u2013 Movember Co-Founders<\/p>\n<p class=\"p2\">Agency: Sid Lee<\/p>\n<p class=\"p2\">Managing Partner, LA \u2013 Nicolas Van Erum<\/p>\n<p class=\"p2\">Executive Creative Director, Partner \u2013 Kristian Manchester<\/p>\n<p class=\"p2\">VP Strategy, Partner \u2013 Dustin Rideout<\/p>\n<p class=\"p2\">Creative Director \u2013 Jean-Francois Dumais<\/p>\n<p class=\"p1\">Creative Director \u2013 Brian Gill<\/p>\n<p class=\"p1\">Senior Copywriter \u2013 Bradley Getty<\/p>\n<p class=\"p1\">Account Director \u2013 Sarah Khouadja-Pichette<\/p>\n<p class=\"p1\">Account Manager \u2013 Charles Thomas Wolfe<\/p>\n<p class=\"p1\">Agency Producer, Jimmy Lee \u2013 Janie Delorme<\/p>\n<p class=\"p1\">Production: Jet Films<\/p>\n<p class=\"p1\">Director \u2013 Louis-Philippe Eno Director of Photography \u2013 Marc Simpson-Threlford Producer \u2013 V\u00e9ronique Poulin Art Director \u2013 Sylvain Dion<\/p>\n<p class=\"p1\">Wardrobe stylist \u2013 Ingrid Cadieux Editor \u2013 Claude-Antoine Guibord<\/p>\n<p class=\"p1\">Postproduction: Mels Studios<\/p>\n<p class=\"p1\">Sound: BLVD<\/p>\n<h3 class=\"p2\"><span style=\"font-size: 14pt; color: #000080;\">\u00c0 propos de Sid Lee<\/span><\/h3>\n<p class=\"p2\">Sid Lee est une agence cr\u00e9ative compos\u00e9e de 550 artisans oeuvrant \u00e0 l\u2019\u00e9chelle mondiale \u00e0 partir de ses ateliers de Montr\u00e9al, Toronto, New York, Paris, Amsterdam et LA. Faisant appel \u00e0 une v\u00e9ritable collaboration interdisciplinaire, l\u2019agence con\u00e7oit des exp\u00e9riences clients innovantes qui mettent les marques en valeur \u00e0 travers tous les points de contact. Ax\u00e9s sur une r\u00e9flexion strat\u00e9gique, elle offre des services dans divers domaines : publicit\u00e9, image et contenu de marque, marketing num\u00e9rique, m\u00e9dias sociaux, analytique, architecture, design commercial et divertissement. Couronn\u00e9e \u00ab Agence de l\u2019ann\u00e9e \u00bb quatre fois depuis 2009, l\u2019entreprise est reconnue \u00e0 travers le monde pour ses id\u00e9es audacieuses et son travail remarquable aupr\u00e8s de clients prestigieux. Sid Lee a aussi imagin\u00e9 C2 Montr\u00e9al, l\u2019un des plus grands \u00e9v\u00e9nements au monde dans le domaine de l\u2019innovation.<\/p>\n<p class=\"p2\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_24131\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/sid-lee-et-movember-mettent-de-lavant-les-heros-moustachus-de-lhistoire\/\"  data-item_title=\"Sid Lee et Movember mettent de l&#039;avant les h\u00e9ros moustachus de l&#039;Histoire\"  data-item_date=\"2015-10-26T02:24:33-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sid Lee et la fondation Movember lancent leur premi\u00e8re campagne conjointe pour vanter le pouvoir de la moustache. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_24131\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/sid-lee-et-movember-mettent-de-lavant-les-heros-moustachus-de-lhistoire\/\"  data-item_title=\"Sid Lee et Movember mettent de l&#039;avant les h\u00e9ros moustachus de l&#039;Histoire\"  data-item_date=\"2015-10-26T02:24:33-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[186,1490,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/24131"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=24131"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/24131\/revisions"}],"predecessor-version":[{"id":24168,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/24131\/revisions\/24168"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=24131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=24131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=24131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}